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scaling up social innovation services

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Highly personalised and localized services are often hard to scale up, because of their intrinsic link with the context in which they have been designed. This presentation proposes how such services can be scaled up, starting from a case study, the Life 2.0 service platform

Publié dans : Design
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scaling up social innovation services

  1. 1. Scaling up local and individualized solutions, challenging existing logic Nicola Morelli Department of Architecture Design and Media Technology Aalborg University
  2. 2. From large scale to individuals and back Scale-down Focus on industrial production • Large scale production • Standardization • Economy of scale Focus on people • Individual solutions • Local solutions • Personalisation
  3. 3. From large scale to individuals and back Scale-up Focus on scalability • Larger scale • reproducibility • Economy of scale Focus on people • Individual solutions • Local solutions • Personalisation • Scale-down
  4. 4. The platform
  5. 5. Life 2.0 have been co-designed and tested with users
  6. 6. Critical factors • Relevance  Attention  Participation • Trust  Personal Contact
  7. 7. The platform
  8. 8. Capabilities and value added Actor Type of knowledge Value added User Personal/tacit Attention / content Community provider Social/aggregative Aggregation Technical broker Technical Technical solutions Hub/association Content related Events / content Local businesses Service/market related Personal/locally relevant market offers / money For Municipalities: higher life quality with the same of less resources
  9. 9. Diffusion of Innovation (existing social networks)
  10. 10. Diffusion of Innovation (personalised and local services)
  11. 11. www.Life2project.eu Nicola Morelli – nmor@create.aau.dk

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