The Internet as Playground and Factory. Trebor Scholz The New School, NYC
Friday, May 4, 12

1
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2
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3
Digital Labor?
Digital Labor: mobile, waged, unwaged, no collar
Exploitation
Technical, social, and legal responses

Frida...
Friday, May 4, 12

5
"The vast majority of human labor, historically
and to this day, is wageless–only 7% of
India’s workforce, for example, en...
Friday, May 4, 12

7
childcare, housework or surrogacy
Friday, May 4, 12

8
Friday, May 4, 12

9
Friday, May 4, 12

10
A billion people in advanced economies may have between
two billion and six billion spare hours among them, every day.
Y. ...
"The unregulated nature of the emerging
global cognitive labor market and evokes the
Gastarbeiter (guest worker) program o...
Friday, May 4, 12

13
"Gold farming is a burgeoning ‘grey market’
labor practice in a disliked and semi-illegal
industry." Lisa Nakamura (2012)
...
Play/Labor Playbor

Friday, May 4, 12

15
Map of the digital labor landscape
http://www.mindmeister.com/69346890
Ttrebor Scholz

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http://www.mindmeister.com/69346890
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"We get all the culture;
they get all the revenue." 
McKenzie Wark (2012)

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"Google would not exist without these 1.05
billion users because its profits are based on
ads targeted to user searches, w...
Facebook Profiles
Favorite music, books, movies,
address (home town), phone
number, email, jobs, educational
history, birt...
Friday, May 4, 12

24
"Corporations [should] acknowledge that
fandom is a form of labor that adds value to
mass-produced commodities and is wort...
“I watched my book
reviewing career begin to
take shape. I take immense
pleasure informing other
readers about newcomers
o...
Friday, May 4, 12

27
Friday, May 4, 12

28
Friday, May 4, 12

29
"Individual desires get mined and harvested
into industrial demands that are serviced by
the most impersonal forms of manp...
We encourage people to do the work by taking advantage of their
desire to be entertained. -- ESP GAME “about section”

Fri...
Friday, May 4, 12

32
A billion people in advanced economies may have
between two billion and six billion spare hours
among them, every day.
Y. ...
Friday, May 4, 12

34
Friday, May 4, 12

35
"Ross Perlin estimates that corporate
America enjoys a $2b annual subsidy from
internships alone." Ross
"The internship   ...
Friday, May 4, 12

37
Immaterial?

Friday, May 4, 12

38
"The evidence from the current rent-extraction
boom is that profits from new markets are far
from soft." Andrew Ross

Frid...
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40
Free?

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41
Friday, May 4, 12

42
Friday, May 4, 12

43
"Exploitation occurs when the material welfare of
one class is causally dependent upon the material
deprivation of another...
Friday, May 4, 12

45
Bubble 2.:
$104 billion

Friday, May 4, 12

46
"You pay to rent everything, and they can deport you any
time." McKenzie Wark

Friday, May 4, 12

47
The Violence of Participation
commercial, peer, and governmental
surveillance

Friday, May 4, 12

48
Friday, May 4, 12

49
"Hardt and Negri emphasize that ‘those who
are against’ Empire’s exploitation and
domination ‘must also continually attemp...
"The potential usefulness of an exploitationbased critique of online monitoring is that it
invites us to reframe questions...
"In the circuits of communicative capitalism,
convenience trumps commitment." Jodi Dean

Friday, May 4, 12

52
Friday, May 4, 12

53
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54
Intelligence Fusion Centers
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55
What can we do?

•technical
•legal
•social
•literacy/education

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56
Friday, May 4, 12

57
Technical

•Promote Data Portability as Competitive

Advantage
•profile data, friend lists, location, activity stream

Fri...
"The potential usefulness of an exploitationbased critique of online monitoring is that it
invites us to reframe questions...
Friday, May 4, 12

60
"The peer-to-peer movement clearly
articulates a new economics, and increasingly
a new politics, in ways Facebook and othe...
LibreDocs

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62
Social

•Distributed Labor Force, Unite!
•Hack Social Media Platforms
Jail Break Facebook

•Decentralize

Friday, May 4, 1...
Social
Value/Expropriation Literacy
Networked Peer Production

Friday, May 4, 12

64
Friday, May 4, 12

65
Public Media
Non-profit infra structures
Greed-Free Businesses
Craigslist

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66
Friday, May 4, 12

67
“Peer to peer is the ideology of the new
cognitive working class.” Michel Bauwens

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68
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69
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2008,	
  London	
  Marathon:	
  photo	
  
shopped	
  user	
  submitted	
  news	
  
reporting	
  	
  

http://meta-markets....
The Iraq War Wikihistoriography (a set of 12 bound
volumes documenting every change made to the
Wikipedia entry for “the I...
Legal
How much power do you want to give to major
sites on the Internet?
Expand jurisdiction of Federal labor law to new
w...
Trebor Scholz
scholzt@newschool.edu
@trebors

Friday, May 4, 12

74
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Impact of Digital on Labor market by Trebor Scholz

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What are the impacts of the gigital age on work and labor. What does it detroy, what does it create. I did not write that presentation. I found it on the web http://mediark.files.wordpress.com/2012/05/92357474-digital-labor-scholz.pdf but not on Slideshare. If the author Trebor Scholtz does not want it here, i'll take it out. Thanks for this great work.

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Impact of Digital on Labor market by Trebor Scholz

  1. 1. The Internet as Playground and Factory. Trebor Scholz The New School, NYC Friday, May 4, 12 1
  2. 2. Friday, May 4, 12 2
  3. 3. Friday, May 4, 12 3
  4. 4. Digital Labor? Digital Labor: mobile, waged, unwaged, no collar Exploitation Technical, social, and legal responses Friday, May 4, 12 4
  5. 5. Friday, May 4, 12 5
  6. 6. "The vast majority of human labor, historically and to this day, is wageless–only 7% of India’s workforce, for example, enjoys regular wages and salaries, and that number is on the decrease." Andrew Ross (2012) Friday, May 4, 12 6
  7. 7. Friday, May 4, 12 7
  8. 8. childcare, housework or surrogacy Friday, May 4, 12 8
  9. 9. Friday, May 4, 12 9
  10. 10. Friday, May 4, 12 10
  11. 11. A billion people in advanced economies may have between two billion and six billion spare hours among them, every day. Y. Benkler (Remix. p178 Lessig) Friday, May 4, 12 11
  12. 12. "The unregulated nature of the emerging global cognitive labor market and evokes the Gastarbeiter (guest worker) program of the economic wonder years of postwar Germany.” Ayhan Aytes  (2012) Friday, May 4, 12 12
  13. 13. Friday, May 4, 12 13
  14. 14. "Gold farming is a burgeoning ‘grey market’ labor practice in a disliked and semi-illegal industry." Lisa Nakamura (2012) Friday, May 4, 12 14
  15. 15. Play/Labor Playbor Friday, May 4, 12 15
  16. 16. Map of the digital labor landscape http://www.mindmeister.com/69346890 Ttrebor Scholz Friday, May 4, 12 16
  17. 17. http://www.mindmeister.com/69346890 Friday, May 4, 12 17
  18. 18. Friday, May 4, 12 18
  19. 19. Friday, May 4, 12 19
  20. 20. "We get all the culture; they get all the revenue."  McKenzie Wark (2012) Friday, May 4, 12 20
  21. 21. Friday, May 4, 12 21
  22. 22. "Google would not exist without these 1.05 billion users because its profits are based on ads targeted to user searches, which means that the users’ search process is valuegenerating." Christian Fuchs (2012) Friday, May 4, 12 22
  23. 23. Facebook Profiles Favorite music, books, movies, address (home town), phone number, email, jobs, educational history, birth date, sexual orientation, interests, daily schedules, relation to friends, pictures Friday, May 4, 12 23
  24. 24. Friday, May 4, 12 24
  25. 25. "Corporations [should] acknowledge that fandom is a form of labor that adds value to mass-produced commodities and is worthy of compensation." Abigail De Kosnik (2012) Friday, May 4, 12 25
  26. 26. “I watched my book reviewing career begin to take shape. I take immense pleasure informing other readers about newcomers or unknown authors who have written superb novels.” http://harrietklausner.wwwi.com/ Friday, May 4, 12 26
  27. 27. Friday, May 4, 12 27
  28. 28. Friday, May 4, 12 28
  29. 29. Friday, May 4, 12 29
  30. 30. "Individual desires get mined and harvested into industrial demands that are serviced by the most impersonal forms of manpower that modernity has seen. "  Andrew Ross (2012) Fordism on steroids. Friday, May 4, 12 30
  31. 31. We encourage people to do the work by taking advantage of their desire to be entertained. -- ESP GAME “about section” Friday, May 4, 12 31
  32. 32. Friday, May 4, 12 32
  33. 33. A billion people in advanced economies may have between two billion and six billion spare hours among them, every day. Y. Benkler (Remix. p178 Lessig) Friday, May 4, 12 33
  34. 34. Friday, May 4, 12 34
  35. 35. Friday, May 4, 12 35
  36. 36. "Ross Perlin estimates that corporate America enjoys a $2b annual subsidy from internships alone." Ross "The internship   is an example of the twisted mentality of self-exploitation that has marched on to the killing fields of employment." Andrew Ross Friday, May 4, 12 36
  37. 37. Friday, May 4, 12 37
  38. 38. Immaterial? Friday, May 4, 12 38
  39. 39. "The evidence from the current rent-extraction boom is that profits from new markets are far from soft." Andrew Ross Friday, May 4, 12 39
  40. 40. Friday, May 4, 12 40
  41. 41. Free? Friday, May 4, 12 41
  42. 42. Friday, May 4, 12 42
  43. 43. Friday, May 4, 12 43
  44. 44. "Exploitation occurs when the material welfare of one class is causally dependent upon the material deprivation of another." Mark Andrejevic  Friday, May 4, 12 44
  45. 45. Friday, May 4, 12 45
  46. 46. Bubble 2.: $104 billion Friday, May 4, 12 46
  47. 47. "You pay to rent everything, and they can deport you any time." McKenzie Wark Friday, May 4, 12 47
  48. 48. The Violence of Participation commercial, peer, and governmental surveillance Friday, May 4, 12 48
  49. 49. Friday, May 4, 12 49
  50. 50. "Hardt and Negri emphasize that ‘those who are against’ Empire’s exploitation and domination ‘must also continually attempt to construct a new body and a new life.’" Jodi Dean  Friday, May 4, 12 50
  51. 51. "The potential usefulness of an exploitationbased critique of online monitoring is that it invites us to reframe questions of individual choice and personal pleasure in terms of social relations." Mark Andrejevic Friday, May 4, 12 51
  52. 52. "In the circuits of communicative capitalism, convenience trumps commitment." Jodi Dean Friday, May 4, 12 52
  53. 53. Friday, May 4, 12 53
  54. 54. Friday, May 4, 12 54
  55. 55. Intelligence Fusion Centers Friday, May 4, 12 55
  56. 56. What can we do? •technical •legal •social •literacy/education Friday, May 4, 12 56
  57. 57. Friday, May 4, 12 57
  58. 58. Technical •Promote Data Portability as Competitive Advantage •profile data, friend lists, location, activity stream Friday, May 4, 12 58
  59. 59. "The potential usefulness of an exploitationbased critique of online monitoring is that it invites us to reframe questions of individual choice and personal pleasure in terms of social relations." Mark Andrejevic (2012) Friday, May 4, 12 59
  60. 60. Friday, May 4, 12 60
  61. 61. "The peer-to-peer movement clearly articulates a new economics, and increasingly a new politics, in ways Facebook and other social networking sites absolutely do not." Sean Cubitt Friday, May 4, 12 61
  62. 62. LibreDocs Friday, May 4, 12 62
  63. 63. Social •Distributed Labor Force, Unite! •Hack Social Media Platforms Jail Break Facebook •Decentralize Friday, May 4, 12 63
  64. 64. Social Value/Expropriation Literacy Networked Peer Production Friday, May 4, 12 64
  65. 65. Friday, May 4, 12 65
  66. 66. Public Media Non-profit infra structures Greed-Free Businesses Craigslist Friday, May 4, 12 66
  67. 67. Friday, May 4, 12 67
  68. 68. “Peer to peer is the ideology of the new cognitive working class.” Michel Bauwens Friday, May 4, 12 68
  69. 69. Friday, May 4, 12 69
  70. 70. Friday, May 4, 12 70
  71. 71. 2008,  London  Marathon:  photo   shopped  user  submitted  news   reporting     http://meta-markets.com/ Kevin  Killian  writes   autobiographical  4iction  in   Amazon.com’s  book  review   section    1525  reviews   (as  of  January  7th,  2006)   Friday, May 4, 12 71
  72. 72. The Iraq War Wikihistoriography (a set of 12 bound volumes documenting every change made to the Wikipedia entry for “the Iraq War” over a period of five years) Friday, May 4, 12 72
  73. 73. Legal How much power do you want to give to major sites on the Internet? Expand jurisdiction of Federal labor law to new work environments online. Friday, May 4, 12 73
  74. 74. Trebor Scholz scholzt@newschool.edu @trebors Friday, May 4, 12 74

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