1.
Rural Marketing & Marketing in Contemporary
Environment
GROUP 8

2.
ARCK SRIVASTAVA
M. MAHESHWARAN
B. RAGAVAN
SANJAI KUMAR. E
SHADAB AZIZ
S. THIYAGARAJAN
List of members

3.
Rural Marketing
• Let us define the term in simple way as: Rural marketing
concerns with planning and implementing marketing
programs (often referred as marketing strategies or
simply 4P’s) for rural markets to achieve marketing goals.
• In more specific words: Rural marketing is a process of
developing, pricing, promoting, and distributing rural
specific goods and services leading to desired exchange
with rural customers to satisfy their needs and wants,
and also to achieve organizational objectives.

4.
• Marketing efforts remain same, only important aspect is
type of buyers. So, the term can be defined as: When
marketing activities are undertaken for rural segments, it
is turned as rural marketing and the management is
called rural marketing management
• At last, we can say: Rural marketing is the marketing for the
customers residing in rural areas. It involves designing
marketing programme (4P’s) to arrive at desired exchange with
the rural customers that satisfies their needs and wants.

5.
Rural Marketing
• The emergence of rural markets as highly untapped
potential emphasizes the need to explore them.
• Rural marketing is an evolving concept, and as a part of
any economy, has untapped potential; marketers have
realized the opportunity recently.
• Improvement in infrastructure and reach, promise a
bright future for those intending to go rural.

6.
• The rural population has shown a trend of moving to a
state of gradual urbanization in terms of exposure,
habits, lifestyles, and lastly, consumption patterns of
goods and services.
• Rural per capita consumption expenditure grew by 11.5
per cent while the urban expenditure grew by 9.6 per
cent.
• There is a tremendous potential for consumer durables
like two-wheelers, small cars, television sets,
refrigerators, air-conditioners and household appliances
in rural India.

7.
To be precise, rural marketing in India Economy covers
two broad sections, namely:
Rural marketing
in India
Selling of agricultural
products in the urban areas
Selling of manufactured
products in the rural
regions