Advanced Program in Social
Media Marketing - Batch 06
KNOWLEDGE PARTNER

Contents
• Broad Contours
• Social Media
- What , Why & How
- Business & Career Opportunity
• Who should Attend
• Unique Features of the Program
• Detailed Program Contents
• About Program Faculty
• Past Batches
• Synchronous Learning Technology – NIIT Imperia
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Broad Contours
Program Faculty – Mr. Kiruba Shankar
Program Duration - 3 Months (10 Sessions)
Schedule – Saturday, 2 pm to 5 pm and Thursday ,6:30 pm to 9:30 pm (last 5
Classes)
Class Dates – Dec 1,15, 22, 2012 , Jan 5, 12, 19 and Feb 7,14,21,28 ,March 5
2013
Program Fee - Rs. 35,000 + 12.36% Service Tax = Rs. 39,326/-
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What is Social Media
?
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Social media is “an umbrella term that defines
the various activities that integrate technology,
social interaction, and the construction of
words, pictures, videos, and audio.” It’s also a
http://www.wikipedia.org fancy way to
describe the
. zillions of
conversations
people are
having online
If you have your own version, share with us @ 24/7
https://www.facebook.com/executivemanagementprograms
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Should I care about it
?
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Yes.. Because…
BECAUSE More than 2/3 OF THE GLOBAL
INTERNET POPULATION VISIT SOCIAL
NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
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Because…
BECAUSE VISITING SOCIAL SITES IS NOW THE
4TH MOST POPULAR ONLINE ACTIVITY—
AHEAD OF PERSONAL EMAIL.
-Nielsen, Global Faces & Networked Places, 2009
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Because…
Because time spent on social networks is
growing at 3X the overall Internet rate,
accounting for ~10% of all Internet time.
Nielsen, Global Faces & Networked Places, 2009
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Because…
Because social media is democratizing
communications. Big time.
Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in
control.”
Rupert Murdoch, Global Media Entrepreneur
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Because…
BECAUSE SOCIAL MEDIA IS LIKE WORD OF
MOUTH ON STEROIDS
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What is happening on Social
Media
?
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 845 million active monthly USERS
 100 billion CONNECTIONS
 250 million PHOTOS UPLOADED daily
 2.7 billion LIKES every day
 37 million PAGES with 10+ LIKES
 425 million MOBILE USERS
 Users by gender: 43% (Male), 57% (Female)
 Facebook & Money (Net Income) 2009-229mn , 2010-606mn,
2011-1bn
 You name a brand ,& You find here
Are you there on Facebook? We too ..lets chat
https://www.facebook.com/executivemanagementprograms
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LinkedIn-More than 135 million members over
200 countries
More than 2 new members joining per second
75 of Fortune 100 companies use LinkedIn for hiring
Customer Acquisition- B2B Companies Exp. 61%
Success rate – B2C 39%
For your Company – Setup Account ->Join Industry
Group -> Invite Prospects-> acquire, retain and win
Customers
We are there.. Lets connect
http://in.linkedin.com/company/niit-imperia
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Over 465 million ACCOUNTS on Twitter
175 million TWEETS a day
History-
Birth- July 2006| July,2007-Value- $5mn I Growth- 2bn tweets posted
|Sep,2011-100mn active users | 33bn tweets per day
11 new accounts created every Second
$259mn Projected REVENUE for 2012
$540mn for 2014
1mn accounts currently added to Twitter every day
Companies- Use to Inform , Engage , Acquire Customer
& Much more
Would you like to see what are we doing here
https://twitter.com/niitimperia
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6600 images UPDATED every minute
292,000,000+ public GEO tagged photos
228,000,000+ public creative comma LICENSED photos
3million+ photos UPLOADED to Flicker each day
Flicker pictures are used many way like in Blogs,
Showcase Creative works and Say to Share Product
information in easy to understand and more appealing
Visual Form
If you are there ,share your pictures with us
https://www.facebook.com/executivemanagementprogra
ms
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• YouTube is 2nd Most used Search Engine After Google
• 3rd most Visited website – Alexa
• 60 hrs of Video uploaded every minute
• 4 billion videos watched every day
• 800 million Visitors every month
• 3 billion hrs. of video Watched per month
• You Tube is localized in 39 countries and 54 languages
• In 2011 more than 1 trillion views took place.. i.e. about 140 views
per person on earth
• 500 years of Video watched on Facebook every day
• 700 YouTube Videos Shared on Twitter Every Minute
• 100 million people take social action (likes, share, comments etc.)
on YouTube every week
• 1st Video On YouTube was “Me at the zoo” by Co-founder
Zaved Karim (http://www.youtube.com/watch?v=jNQXAC9IVRw)
We are on YouTube- http://www.youtube.com/watch?v=s-yrWVMDln8
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How its impacting Business
?
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93% OF SOCIAL MEDIA USERS BELIEVE A
COMPANY SHOULD HAVE A PRESENCE IN
SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008
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85% of social media users believe that a company should go further
than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008
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There is so much to do
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1. PR Relation
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Thought-Leadership
And yes Customer Acquisition too
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Job Opportunities
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30,000+ Jobs ….as on 26-Nov-12
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30,000+ Jobs ….as on 26-Nov-12
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Advanced Program in Social Media Marketing-Who
should Attend?
Requirements Expected Participant Profile
• Knowledge of basic • Entrepreneurs
information on Social Media • Marketing & Sales
• Having accounts in some of Managers
the key social media • Advertising professionals
platforms • Community Managers
– Facebook
• PR Professionals
– LinkedIn
– Twitter • Business Consultants
– Youtube • Management students
– Flickr
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Unique Features of the Program
Unique Program
• Only Social Media Marketing Program in India that has been exclusively designed for working
professionals. We have extensively redesigned the program based on the feedback from the
industry & alumni
Pedagogy
• Designed with a mix of experience sharing, real life case discussions, assignments and
industry/research based projects besides the lectures in class.
Strategic Leaders
• More than 100+ individuals have already been trained in the program.
Peer Learning
• Opportunity to Network and Learn from other professionals in the corporate world.
Certification
• Graded Certificate of Successful Completion from NIIT Imperia.
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Detailed Program Curriculum
• Understanding the Impact of Social Media
• Social Media Platforms and Tools
• Social Media Audits and Assessments
• Developing Social Media strategy framework
• Finance, Budgets, Resources
• Strategies for B2C & B2B Companies
• Developing Social Content Calendar
• Metrics, Statistics and ROI Measurement
• Learning via Case Studies
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Detailed Program Curriculum
• Social Media Policy Development
• Online Reputation Management
• Social media conflict management
• Social Commerce
• Online Community Engagement Techniques
• Social Media Time Management
• Best Practices. Do's & Dont's
• Competitor Analysis through Social Media
• Crowdsourcing & Collaboration Techniques
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About Program Faculty
Kiruba Shankar
• Kiruba Shankar is an entrepreneur, social media
consultant, speaker, author, teacher, podcaster
and a farmer.
• He is the CEO of Business Blogging, a social
media consultant firm & F5ive Technologies.
• He also heads Vaksana Farms, a farming venture
and Verdure Books, a publishing house
• He has authored 4 books and is working on the
next. He is the TEDx ambassador for India.
• For more information, please visit
http://www.kiruba.com/bio
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How to enroll ?
• Registration forms & Fee
• Application forms can be obtained from
www.niitimperia.com or at local NIIT IMPERIA Centres
• Candidates could also apply online at
www.niitimperia.com
• Application form along with the registration Fee be
submitted at NIIT Imperia centre. The registration fee is
Rs. 35, 000/- + 12.36% Service tax .
• Important Dates
– Last Date of Registrations: Dec 14, 2012
– Classes Commence : Dec 15, 2012
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Conference Call
/Information Session
• Why should I attend the conference
call?
– To evaluate the program rigorously and in
depth before taking a final decision
• Who will host the call?
– BinaryEdge and NIIT Imperia Product
Management Team would address the
queries regarding the program
• How can I register for the conference
call?
– Register Online. (You will see the next
available conference date in the same
link )
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APSMM Participants
Profile: Earlier Batches
• Employees from Mindshare, 9X Media, National Geographic, Systime Global
Solutions, Bajaj Auto Finance, Shoppers Stop, BloomBerg UTV, DLF Pramerica,
BMW, A And R.
• Average Age of Batch – 30 years
Sector-wise Breakup
Others
Advertisin
25%
g Media
27%
Education
12%
Internet &
IT Web
Manufact
13% 10%
uringTelecom BFSI
4% 3% 6%
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Experience Sharing
Before joining this program, I had no additional information about this course but now I
am fully aware of the power of social media and also ready to use it.
Tarun Verma (Assistant Manager, Teleperformance)
I really liked the interactive method of teaching and I would definitely recommend this
course to all as it is an extension to your company's daily communication needs, hence
it is important to have knowledge about social media marketing.
Joeleen Gomez (Communication Executive, BMW)
The program is focused completely on the current social media tools and has an
exhaustive course content and a great faculty
Aditya Hirlekar (Senior Manager - Marketing Communications, Hutchison 3 Global
Services)
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Experience Sharing
Before joining the program, I had my own doubts on the relevance of the program
would really help my business. But after getting to learn and clarify doubts through
the program, I can assure that heads of business with exposure to web would surely
benefit from this program.
Niket Shah (Head, Niket Communication & Security Systems)
Excellent faculty, Hands-on experience through exercises and course material are a
few of the benefits of the program. Surely, I am recommending this program to all my
friends and colleagues
Dipa Subramaniam (Manager, Quantum Link Communications)
Social Media Marketing Program is quite comprehensive and fast paced. I highly liked
the practical skill building aspect of the program
Siddharth Mukund Srivastava (Account Manager, SriVinayak Online)
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SYNCHRONOUS LEARNING - NIIT
IMPERIA
KNOWLEDGE PARTNER
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NIIT IMPERIA - TECHNOLOGY EDGE
 40 Classrooms in 25 cities
 Direct one-to-one interaction is ensured through individual ICT
systems for each student:
 High-performance PCs
 Webcam
 Audio system and microphone at each workstation,
connected directly to faculty at institutes
STUDIO VIEW  Classroom interactions & ambience are facilitated by clusters of
student-stations and camera & projection systems that span the
full classroom.
 6 Synchronous Learning Centers created within corporate
premises
 Learning Management System (LMS):
• supplementary e-learning
• program-specific notices
• online submission of assignments
• reminder services
• online testing
CLASSROOM VIEW • student records
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For any Queries Or Doubts,
Call Us at 1800-266-0304
Or
Write to imperia@niit.com
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