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         Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page1
l 
l 
l                                       – Facebook, Google
l 




      Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page2
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page3
Tribal	
  Media	
  House	
  /	
  corporate	
  Profile	
  

               Tribal Media House, Inc.
          	
               URL : http://www.tribalmedia.co.jp 	



          	
    107-0052                               17   22                     13   	



          	
   37,000,000      2011 4         1   	



          	
   2007   3   22   	




                                                                                                                          	
                           
                                   

                                                                                                                            	
                 
                                   

                                                                                                                 	
                  	
                                   	
                                                                             CEO



          	
                                                          SIPS




                                    	




          	
                                         	
                                                                                                                                 
                 
                                   

                                                                                                                      
                    
                                   

                                                                                                                	
                    	
                                  	
          	
                                                     	



                                                             Copyright © 2012 Tribal Media House, Inc. All rights reserved.                                Confidential                Page4
SMM                                                     PR                         S/M

l                           l                                                          l 

–                                                                                                            	



                                                                                                            /
–                            l 


– 

–                            l              SUUMO

– 

–                            l 

–                                                                                              Microsoft

      SMM          	
                                                  	




       Microsoft

                                                                                                                          	




                        Copyright © 2012 Tribal Media House, Inc. All rights reserved.                     Confidential        Page5
Kenichi	
  Nishimura	
  /	
  Personal	
  Profile	
  


                                                                                            Don’t be lame




                              @nike1125



                                 !
       IT      Asiajin
                         	



                                Copyright © 2012 Tribal Media House, Inc. All rights reserved.         Confidential   Page6
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page7
Microsoft                                                                Apple




        Copyright © 2012 Tribal Media House, Inc. All rights reserved.       Confidential   Page9
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page10






Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page12
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Kickstarter




Kickstarter

              Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page14
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App Store




Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page16
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page17
Facebook




Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page18
2
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Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page22
Facebook Twitter




           EC (Facebook                                                    )




          Copyright © 2012 Tribal Media House, Inc. All rights reserved.       Confidential   Page23
Yahoo! Google, Facebook




Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page24
1995               2011

            1999                         2000                                  2005

  Web


      Web



Web                              Web1.0                         Web2.0           Social Web



                            /                                          /SNS→

                                                                         CGM
                                                                                      ngi            	


              Copyright © 2012 Tribal Media House, Inc. All rights reserved.          Confidential        Page25
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page27
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page28
l           Facebook                      530
                                             l       11 6 16 00
                                                 Facebook                  My Page
                                             l         530



                                                                 Masahiro Honda

                                                                                            Click!!




                                                                  !!
            530



Copyright © 2012 Tribal Media House, Inc. All rights reserved.               Confidential     Page29
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page31
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Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page33
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page34
Facebook
Facebook




     Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page36
Mark Zuckerberg
  – Naturally Social
                                              “


                                                                      ”




     Copyright © 2012 Tribal Media House, Inc. All rights reserved.       Confidential   Page37
/




Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page38
Facebook

Internet




                                                                            Real




           Copyright © 2012 Tribal Media House, Inc. All rights reserved.    Confidential   Page39
Google:Google
Google
                                                  Facebook
Google


    Facebook                                                             Facebook




         Internet
                                                                                 Internet




                Copyright © 2012 Tribal Media House, Inc. All rights reserved.          Confidential   Page41
Facebook
Google+




        Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page42
Web
web
                                                                                               	




                           web                            web
web




                                            web




      Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page43
Google+
Google



 +


     Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page44
3




Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page45





    Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page46
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Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page48
Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page49
Tumblr Instagram Pinterest




             Copyright © 2012 Tribal Media House, Inc. All rights reserved.   Confidential   Page50
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120214 social media week向けセミナーテキストver11

  • 1. 1. 2. Facebook Google 3. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page1
  • 2. l  l  l  – Facebook, Google l  Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page2
  • 3. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page3
  • 4. Tribal  Media  House  /  corporate  Profile   Tribal Media House, Inc. URL : http://www.tribalmedia.co.jp 107-0052 17 22 13 37,000,000 2011 4 1 2007 3 22 
 
 
 
 CEO SIPS 
 
 
 
 
 
 Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page4
  • 5. SMM PR S/M l  l  l  –  / –  l  –  –  l  SUUMO –  –  l  –  Microsoft SMM Microsoft Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page5
  • 6. Kenichi  Nishimura  /  Personal  Profile   Don’t be lame @nike1125 ! IT Asiajin Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page6
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  • 17. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page17
  • 18. Facebook Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page18
  • 19. 2
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  • 21. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page21
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  • 23. Facebook Twitter EC (Facebook ) Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page23
  • 24. Yahoo! Google, Facebook Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page24
  • 25. 1995 2011 1999 2000 2005 Web Web Web Web1.0 Web2.0 Social Web / /SNS→ CGM ngi Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page25
  • 26.
  • 27. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page27
  • 28. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page28
  • 29. l  Facebook 530 l  11 6 16 00 Facebook My Page l  530 Masahiro Honda Click!! !! 530 Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page29
  • 30.
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  • 33. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page33
  • 34. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page34
  • 36. Facebook Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page36
  • 37. Mark Zuckerberg – Naturally Social “ ” Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page37
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  • 39. Facebook Internet Real Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page39
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  • 43. Web web web web web web Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page43
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  • 45. 3 Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page45
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  • 48. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page48
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  • 50. Tumblr Instagram Pinterest Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page50
  • 51. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page51
  • 52. 1. 2. Facebook Google Web 3. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page52
  • 53. Copyright © 2012 Tribal Media House, Inc. All rights reserved. Confidential Page53