2. One of the most important aspects of affiliate marketing is
testing. This allows you to know what works best for your
particular website and gives you the warning signs that
you are possibly going down the wrong route. Testing
gives you the ability to build the optimal website on which
every space is filled in the most profitable way.
3. It is vital that you have access to Real Time stats if you
want to be able to test out your ideas. Most affiliate
networks offer this feature for free, and there are plenty
software packages on the market which will track this for
you. In this way, you will be able to see straight away if the
change you have made has had any benefit to your online
business. Sometimes the crucial make break changes, do
not immediately track a huge turn around of your
business, but often there will be some hint which gives
you the hope that you are moving in the right direction.
4. What exactly is testing? It can be as small as moving a
banner from the top right hand corner to the top left. It
can be as huge as rethinking your whole model of how you
will get traffic to your site. It could simply mean you need
to replace the campaigns you are currently running.
Whether your goal is to get visitors to your site, give your
visitors a wonderful time or it is to make money from
every visitor that enters your site, testing will give you the
tools to spot what is working and what needs to be
rethought.
5. Let us look at an example. Trevor is running a website on
Disney World. He joins an affiliate network and picks 3
offers which he will run on his Disney World website. They
include an email submit campaign, a zip code campaign
and a shopping site where his visitors can purchase Disney
goods. He also puts a bit of adsense on the top and left
hand side of his website. The rest of the site is filled with
content and pictures. At these early stages of the
website, Trevor already needs to start testing.
6. The first and most important goal for Trevor is to get
traffic to his site. Without traffic, this website is as good as
your personal hand written diary. Traffic encourages an
excitement about your website and will ultimately make
you money. There are hundreds if not thousands of
different ways to get traffic to your site. Each feature you
add or remove from your site, could change your daily
ratio from 10 to 1 visitor or just as easily, from 10 to 10000
visitors. The beauty about testing is it never ends.
7.
8. One of the most important parts of affiliate marketing is
testing. This allows the affiliates to know the impact of
each new idea and determine whether every change made
will benefit or improve their site. Testing hints or spells
out exactly what works and what needs to be rethought.
Thus, if you are interested in affiliate marketing, make it a
goal to be interested in testing.