Slides from my presentation with Lisa Solomon, "6 Things Lawyers Should Know About Social Media." This presentation was given at the American Bar Association's Solo and Small Practice conference on 10/17/09 in Los Angeles.

2. Social Media for Lawyers: Six Important
Principles for Effective Participation

3. Social Media for Lawyers: Six Important
Principles for Effective Participation
Presented by Nicole Black & Lisa Solomon

5. What is social media and why
should you care?

7. 1. Lawyers cannot afford to be left out of
the loop

8. Figure it out

9. For companies, resistance to
social media is futile. Millions
of people are creating content
for the social Web. Your
competitors are already there.
Your customers have been
there for a long time. If your
business isn't putting itself out
there, it ought to be.
Business Week, February 19,
2009

10. Source: http://www.youtube.com/watch?v=fVXKI506w-E

11. Communicate & collaborate online

13. 2. Social media is useless without goals

14. Determine your goals

19. 3. Different social media sites serve
different purposes

20. (T)ime spent on social network and
blogging sites accounted for 17 percent
of all time spent on the Internet in
August 2009, nearly triple the percentage
of time spent on the sector a year ago.
“This growth suggests a wholesale
change in the way the Internet is used,”
said Jon Gibs, vice
president, media and agency insights,
Nielsen’s online division. “While video
and text content remain
central to the Web experience – the
desire of online consumers to connect,
communicate and share is increasingly
driving the medium’s growth.”
--Nielson Report, September 24, 2009

21. Source: http://www.youtube.com/watch?v=dYP-wBaqQAI

22. Source: http://www.youtube.com/watch?v=dYP-wBaqQAI

30. 4. Social and professional networking are
not mutually exclusive

32. Take off your lawyer hat

36. Source: http://www.youtube.com/watch?v=ALbH63Ali9U

37. Source: http://www.youtube.com/watch?v=ALbH63Ali9U

39. 5. People want to hire other people, not
businesses

44. Take the leap

46. 6. Social media use pays off if targeted
and narrowly focused

47. A fundamentalist is a person
who considers whether a fact is
acceptable to their faith before
they explore it. As opposed to
a curious person who explores
first and then considers
whether or not they want to
accept the ramifications.
--Seth Godin

48. Source: http://www.youtube.com/watch?v=5YGc4zOqozo

49. Source: http://www.youtube.com/watch?v=5YGc4zOqozo

53. How can you squander even
one more day not taking
advantage of the greatest shifts
of our generation? How dare
you settle for less when the
world has made it so easy for
you to be remarkable?
--Seth Godin

54. Visit this link for additional articles,
about lawyers and social media:
http://bit.ly/pUJBR
Thanks for listening!
Lisa Solomon
Legal Research & Writing Pro
www.questionoflaw.net
Nicole Black
lawtechTalk
www.lawtechtalk.com