30. Marketing Mix
(Exercise)
Select a theatre show/movie you recently
watched.
Identify the 4 Ps of the marketing mix for
the show.
Identify the selling points for the show (use
your imagination - but be realistic!).
You have 10 minutes.
60. Assignment #1
Look for different types of sample press
releases.
Find at least three and identify which works
best for theatre/film. Write a 100 word
rationale as to why you think so.
This is an individual assignment worth 15%
and due on August 25.
62. Assignment #2
This assignment will help you build your
media database.
In groups, create a media list for different
forms of media: Newspapers, magazines,
broadcast (radio/TV) and online.
This is a group assignment worth 20% and
due on August 25.