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Marketing & Publicity
          Niki Cheong
     nikicheong@gmail.com
Write The Future
Write The Future
Apple
Apple
Marketing & publicity week 1   august 2010
Marketing & publicity week 1   august 2010
Marketing & publicity week 1   august 2010
Marketing & publicity week 1   august 2010
Marketing & publicity week 1   august 2010
HIV/AIDS
Marketing & publicity week 1   august 2010
Marketing & publicity week 1   august 2010
Marketing & publicity week 1   august 2010
Marketing & publicity week 1   august 2010
Absolut
Welcome to Marketing
Welcome to Marketing
What you need to know
What you need to know


 Find out what consumers want/need
What you need to know


 Find out what consumers want/need

 Fulfill that want/need
What you need to know


 Find out what consumers want/need

 Fulfill that want/need

 Mould the customers towards said product/
 service
Marketing’s
two major factors
Marketing’s
        two major factors

Recruitment of new customers
Marketing’s
        two major factors

Recruitment of new customers

Retention and expansion of existing
customers
The Marketing Mix
 (Traditional Marketing)
The Marketing Mix
 (Traditional Marketing)
Let’s go to the market
Let’s go to the market
Marketing Mix
                     (Exercise)

Select a theatre show/movie you recently
watched.

Identify the 4 Ps of the marketing mix for
the show.

Identify the selling points for the show   (use
your imagination - but be realistic!).


You have 10 minutes.
Marketing tools
(for your student show)
Marketing tools
    (for your student show)

Press kit

Flyers

Programme books

Previews

Social media
Press Kit
Press Kit

Press Release
Press Kit

Press Release

Backgrounder
Press Kit

Press Release

Backgrounder

Biodata
Press Kit

Press Release

Backgrounder

Biodata

Photographs (CD/DVD)
Press Kit

Press Release

Backgrounder

Biodata

Photographs (CD/DVD)

Gift
Press Kit

Press Release

Backgrounder

Biodata

Photographs (CD/DVD)

Gift

       Or you could opt for digital press kits.
Marketing & publicity week 1   august 2010
Flyers
Flyers


Programme Books
Flyers


Programme Books


   Previews
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Write The Future
Old Spice
Old Spice
Old Spice
Human Avatar
Human Avatar
Human Avatar
Human Avatar
Assignment #1
Assignment #1

Look for different types of sample press
releases.

Find at least three and identify which works
best for theatre/film. Write a 100 word
rationale as to why you think so.

This is an individual assignment worth 15%
and due on August 25.
Assignment #2
Assignment #2

This assignment will help you build your
media database.

In groups, create a media list for different
forms of media: Newspapers, magazines,
broadcast (radio/TV) and online.

This is a group assignment worth 20% and
due on August 25.

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Marketing & publicity week 1 august 2010

Editor's Notes