If you're a business owner and thinking of starting a blog to market your business ... then just do it ... in these three easy steps

1. 3 steps to growing your business
with a BLOG
© www.stylingyou.com.au

2. Step 1: Get a blog

3. Get a blog: My 5 top tips
• Be the driver of your own marketing message
and profile
• Keep blog branding consistent with existing
branding
• Add on a blog to existing website OR
• Use a blogging platform for your entire
website
• Use the Wordpress blogging platform
• Pay for self-hosting of your site from as little
as $2.95 a month (Recommended provider:
Little Hero Hosting)

4. Get a blog: Why Wordpress?
• Easy to use
• Easily customised through the use of
plugins (these are like apps)
• Huge range of themes (templates)
available to use or customise
• Stable
• When self-hosted, you own your
publishing platform, not Google (as is the
case with Blogger)

5. Get a blog: examples
Incorporated into website:
Jive Design
Website is a blog:
Reflected Image PRoductions

6. Step 2: Content

7. Content: is king!
• Inform
• Inspire
• Add value
• Solve problems
• Be consistent
• Use words, photos, videos, audio
Yes! Even as a business blog!

8. Content: examples
Declutter Home
The Australian Businesswomen’s Network Blog

9. Content: credibility
• Shape your own message
• Be the first with news in your industry
• Comment on events that affect your
industry and/or your customers
• Build your credibility as an expert

10. Step 3: Connect

11. Connect: embrace social media
• Facebook: a must – if a customer is on
any social media network they are here
• Twitter: excellent for national/industry
networking
• Pinterest: if you business is visual get on it
• Instagram: again great for visual
businesses
• Linkedin: a professional must

12. Connect: engage
• Yes, use social media to broadcast but not at the
expense of engaging with your existing and
potential customers.
• Link back to the blog/website wherever possible.
• Respond to comments on the blog or any of your
social media networks
• Comment on other people’s blogs – particularly in
your niche
• Manage your time. If short on time during work
hours, after 8pm at night will yield highest ROI

13. 5 key takeaways
• DO blog for your business
• Blog in the same online space as where
you have information about your business
• Content is king
• Be consistent in the frequency and amount
of content you add
• Connect with your customers/readers

14. Recommended resources
(Click on images to connect to each site)

15. Follow Styling You
• www.stylingyou.com.au
• Twitter: @stylingyou
• Facebook
• Instagram: stylingyou
• Pinterest: stylingyou
• Linkedin: Nikki Parkinson
You can find this presentation on Slideshare