Mobile event apps for conferences, tradeshows and corporate events with lead capturing, social networking, live voting and Q&A, surveys, user interaction and much more.

1. Mobile Marketing Platform for Events
V1.4, April 2013

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TOPICS
 Why TapCrowd?
 How does it work
 Pricing
MOBILE MARKETING PLATFORM

3. WHY TAPCROWD?

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INTERNATIONAL MOBILE MARKETING INNOVATOR
Mobile Cloud Marketing
Headquarters – Ghent
Founded 2011
20 FTE

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2 PRODUCTS THAT PUT THE MARKETER IN THE DRIVING SEAT
TAPCREATOR & TAPTARGET
MOBILE APP BUILDING
PLATFORM
MOBILE MARKETING
PLATFORM

6. HOW DOES IT WORK

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SELF-SERVICE APP BUILDING PLATFORM
TapCreator is an online platform that allows anyone to create and maintain
professional native mobile apps for all popular platforms.
TAPCREATOR

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SELF-SERVICE APP BUILDING PLATFORM
TAPCROWD TODAY
1 Select A Flavor 2 Activate Modules 3 Add Content 4 Submission time!

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BACK OFFICE
EXAMPLE
12/06/12 9

10. REFERENCES

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ART BRUSSELS

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EXHIBITOR – TRADESHOW APP

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REFERENCE CASES

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REFERENCE CASES

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REFERENCE CASES

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BUILDING A MOBILE MARKETING PLATFORM
An attractive revenue model
“Initially our events apps were simple an extra
service towards our visitors.
This has evolved into a new source of
revenue through sponsoring, ads inside the
apps, and the creation of leads.
Mobile apps have become a crucial direct
communication channel towards our event
visitors.”
Marleen Vanhee
Marketing Intelligence & Communications
Officer - Artexis
CASE
The “BIS beurs” app was monetized by a media partner
(Corelio) of the event organizer.
3 products were sold to exhibitors:
• Premium listing (top listing) in exhibitor catalog
• Banner ads in app
• Sponsoring of photo sharing contest (viral)

17. MOBILE APP FUNCTIONALITIES

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FUNCTIONALITIES
General Information
News
Exhibitor Catalog
Interactive Floorplan
Sessions / Speakers (Rating + Voting)
Personal Programme
Sponsors
Attendees (Meet Me)
Digital Conference Bag
Social Media Integration
Push Notifications

19. MANAGING YOUR APP

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INTUITIVE OVERVIEW OF MODULES

21. ANALYTICS

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REAL-TIME ANALYTICS DURING EVENT

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ANALYTICS BANNERS / SPEAKERS

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ANALYTICS SESSIONS / SPONSORS

25. MOBILE MARKETING FOR
EVENTS WITH TAPTARGET

26. GEOFENCED BASED CAMPAIGNS
26PROFESSIONAL EVENTS 2013
SAVINGS
GOAL
Visitors in Hall A
USER PROFILE
We want to reach users with a C-level profile and interest in displays
USER CONTEXT
We want to target users who are currently not in a session
ACTION
Users that meet the aforementioned criteria should be
sent a push notification.
SCHEDULE
We want to reach them when the tradeshow is actually open.
GEOFENCE
GEOFENCE
Visitors in Hall B
Tradeshow open
SCHEDULE
USER PROFILE
USER PROFILEC-Level Profile
Interest in
displays.
Currently Not in
session
USER CONTEXT
Invite for Barco Session
“Next Generation of
digital signage”
ACTIONS
GEOFENCE
We want to target users close or in Hall A or Hall B.
Session Invitation
Want to get an exclusive sneak
peek at the future of Digital
Signage? Attend the session!
Dismiss OK

27. GEOFENCE BASED CAMPAIGNS

28. CAMPAIGN BUILDER

29. CAMPAIGN BUILDER
29PROFESSIONAL EVENTS 2013
SAVINGS
GOAL
Visitors in Hall A
USER PROFILE
We want to reach users with a C-level profile and interest in displays
USER CONTEXT
We want to target users who are currently not in a session
ACTION
Users that meet the aforementioned criteria should be
sent a push notification.
SCHEDULE
We want to reach them when the tradeshow is actually open.
GEOFENCE
GEOFENCE
Visitors in Hall B
Tradeshow open
SCHEDULE
USER PROFILE
USER PROFILEC-Level Profile
Interest in
displays.
Currently Not in
session
USER CONTEXT
Invite for Barco Session
“Next Generation of
digital signage”
ACTIONS
GEOFENCE
We want to target users close or in Hall A or Hall B.
Session Invitation
Want to get an exclusive sneak
peek at the future of Digital
Signage? Attend the session!
Dismiss OK

30. MONETIZE YOUR APP

31. PREMIUM LISTING FOR EXHIBITORS

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LEAD GENERATION VIA CONFERENCE BAG
B r o c h u r e
u p l o a d
M a i l i n g
l i s t

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AD BANNERS

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PHOTO SHARING WITH WATERMARK

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SPONSORED PUSH NOTIFICATION

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MAJOR BRANDS LOVE TAPCROWD
OUR CLIENTS
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CONTACT
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info@tapcrowd.com
www.tapcrowd.com
Europe (HQ)
Grauwpoort 1
B-9000 Gent
Belgium
info@tapcrowd.com
+32 9 298 01 92
Turkey
İnşirah Sk 25, Beşiktaş,
34342 Bebek Mh.
Istanbul
temas@tapcrowd.com
Brazil
Av. Eng. Luis Carlos Berrini 1500
Brooklin Novo, São Paulo, SP
Brazil
contato@tapcrowd.com
+55 11 3588 0400