TapCrowd turns website visitors into showroom visitors through mobile apps and location targeting.

1. Mobile marketing for automotive
Lead generation and engagement through a mobile
app

2. 3
Loyalty
Test drives
VisitsRevenue
CRM
Leads
Increase test drive demand
Add valuable CRM data and
increase showroom visits
Convert web traffic into showroom visits
Establish long term brand engagement and loyalty
More revenue and margin to
your dealership network
WHAT WE DO FOR AUTOMOTIVE

3. 5
Challenge #1
Deals are closed in the showroom,
not on your website.
How do you turn website visitors into
showroom visitors and generate more
test drives?
?
?

4. 6
Challenge #2
Prospects may visit your showroom
without talking to a sales person.
How do you reach out to these prospects
after they left ??
?

5. 7
The Solution
An app around your brand and your dealers allows you to turn website visitors into showroom visitors and to
“retarget” prospects in the physical world.
The app bridges the gap between the
online world and the physical world.

6. TURN WEBSITE VISITORS
INTO SHOWROOM VISITORS

7. HOW IT WORKS – 3 STEPS
Turn website visitors into showroom visitors

8. 10
Step 1
Website visitor builds ideal car with your car configurator. User can easily save his ideal
car to the smartphone, by installing the app.
Target users who would otherwise leave your website without leaving contact details
“Put your future car in your pocket”
Compelling reason for user to install app:
 Show it to friends
 Keep it close with you
 Revisit your selected car options
 Use as checklist in showroom

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Step 2
User receives “push messages” on his
phone, at the right place & time, to invite
him into the showroom.
Behind the scenes
App gathers lots of information about
user: interests, location, activity... Based
on all this data, the optimal place & time
is defined to reach out to user.

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Step 3
When prospect enters showroom, sales person receives a Lead Alert,
including user profile of the visitor.
LEAD ALERT – in showroom
Top interest: Opel Adam
Name: Annie
Last website visit: 1 day ago
Last showroom visit: none

11. RETARGET SHOWROOM VISITORS

12. HOW IT WORKS – 3 STEPS
Retarget showroom visitors

13. 15
Step 1
Visitors scan QR codes next to cars, to compare various models. The
app is automatically installed (after scanning QR code or via iBeacon).
The app shows differences between selected models at a glance: e.g.
trunk size, engine...
INFO SHEET
Model X
Price: 000

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Step 2
User receives “push message” on her phone or tablet, at the right place &
time (e.g. at home) to invite her into the showroom for a 2nd visit.

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Step 3
When prospect revisits showroom, sales person receives Lead Alert,
including user profile of the visitor.
LEAD ALERT – in showroom
Top interest: Opel Adam
Name: Annie
Last website visit: none
Last showroom visit: 7 days ago

16. OVERVIEW ALL AVAILABLE APP
FEATURES

17. 19
App features to support the entire customer life
cycle
Purchase
Store
“My ideal car”
Compare
models
ATHOME
&ONTHEROAD
INSHOMROOM
Catalog Dashboard
Lights manual
Make service
appointment
Annie,
you’re welcome
for a test drive of
model X
Calculate
financing
NOTIFICATIONS
Road
assistance
Maintenance Purchase
extra’s
Special offer,
Only this weekend
Sports pack for free
Don’t foget winter
tires, snow is coming
!
How’s the new car ?
Any questions, call
us !
Discuss “My ideal
car” with sales rep

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App types
BRAND APP
Lead
generation
LOYALTY APP
Long term
engagement
DEALER APP
Car owners
Different app types - different goals
Launched as 3 separate apps…
Or, offered as 1 adaptive app

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Brand modules
• Catalog with all models
• Store “My ideal car”
• Compare car models
• Book test drive
• News & Social media
• Dealer locator - click to call
• Request brochure – price quote - finance
• Vouchers (Passbook & Google Wallet
integration)
• Custom game
VOUCHER
£300
off
Agila
Test Drive? Call now!
and try this model today

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Dealer modules
Modules for “My dealer” section:
 Info, location, route, contact
 Opening hours
 Book maintenance
 Book test drive
 View maintenance history (with API)
 Sales team members contact info
 Stock models
 Second hand cars
 Latest news & social media
 Dashboard lights manual
 Road assistance form (with location detection)
 Flash light & “find my car”
 Calculate financing for new car
 And more...

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Loyalty
Automotive loyalty programs are going mobile – Why?
 Learn more from your customers
 Who is most loyal
 How much after sales products & services are
sold
 Identify brand advocates / influencers
 Build a long term brand experience
 Sell more accessories & service
 Save on traditional communications
CONNECT WITH TWITTER
Enter your myPeugeot card ID…
CONNECT WITH FACEBOOK

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Loyalty modules
“Lisa checks out the savings goal
screen in the app. She notices
she’s almost there! This motivates
her to push a little more to reach
the goal. At the bottom the app
suggests products that are related
to her savings goal and help her
get extra points.”
Based on your spending you will reach your goal in 2 weeks!
+
2
0
0
+
5
9
0
+
3
9
0
Airco checkup Winter tires Roof box
PRODUCTS THAT HELP YOU REACH YOUR
GOAL
2.410
POINTS TO
COLLECT
80%
SAVINGS TARGET
Pushing user to reach their
savings goals.
Suggesting products that
help fullfill the savings goal.
9.490POINTS
COLLECTED
POINTS NEEDED: 11.900
Because we can trace previous purchases
the app calculates the average time until
she will reach her goal.

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Loyalty modules
SURVEY
The circle around Lisa’s
picture indicates the survey
progress.
Lisa can share the survey on
Twitter and Facebook which
earns her some extra points!
“Lisa decides to fill in a survey
because this will earn her extra
points.”
Please rate the service check
from your Citroën dealership?
Do you like
myCitroën Gift?
CONNECT WITH FACEBOOK
CONNECT WITH TWITTER
How would you judge the
variety of rewards in the
myCitroën Program

24. 26
Loyalty modules
Users can combine products and invite
friends to start saving for these products.
This can be based on specific events for
example the World Cup Football 2014.
They can invite extra friends via Facebook
or Twitter.
iPad Mini
Co-Saving
JESSICA ANNE LAURA
5.420 11.210 2.110 39.900
11.900

25. TECHNOLOGY BEHIND THE SCENES

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TapCreator
Comprehensive platform to build, publish and maintain mobile apps
 Create, publish & maintain
native apps & HTML5 web apps
 Comprehensive set of modules
 Integrate existing web content
 Instant app updates
 Delegated administration
 API for content integrations
 Rich analytics

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TapTarget
Mobile marketing platform
 Real-time user statistics
 User profiling & context-sensing
 Location detection
 Outdoor: GPS
 Indoor: iBeacon, encoded light, wifi
 Geo-fencing
 Personalised push messages
 Mobile coupons
 Comprehensive rule-based campaign builder
 Target the segment of one
 Easy integration with any existing mobile app
(TapCrowd apps & 3rd party apps)
 CRM and/or IgnitionOne integration

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Build a communication plan with powerful building blocks
GEOFENCES
Outdoor geofences (GPS)
Indoor geofences:
iBeacons
Interactive QR codes
SCHEDULES
During Showroom opening hours
4 hours before closing
…
USER SEGMENTS
Based on user profiles, e.g.:
Interest Audi
Family with SUV profile
…
USER CONTEXT
At home
Driving
At work
…
PERSONALISED ACTIONS
Push notifications
Mobile coupons
Pop-ups
Digital signage interaction
GEOFENCE
Dealer showroom 1
User within 2km radius
GEOFENCE
Dealer showroom 2
User within 2km radius
SCHEDULE
Showroom open
MA-SAT 9AM-6PM
SEGMENT
Interest in model X
User score “model X” > 10
USER CONTEXT
User is driving
ACTION
Push notification
Invite to showroom to
view model X
SEGMENT
Interest in brand Y
User score “brand Y” >
10

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User profiling - Scoring
App content
Home
Product catalog
Volkswagen
Golf
Passat
Audi
Book a test drive
2nd hand cars
Latest news
Items with Volkswagen tag
Items with Audi tag
Custom user interest taxonomy
User interests
Buy a car
New car
Volkswagen
Golf
Passat
Audi
Second hand car
Volkswagen
Audi
Car maintenance
Accessories
Ski
Summer
Score: 3
Score: 5
Score: 4
Score: 1
User score per topic = individual scores X number of taps and time spent
Aging

30. 32
User interest based campaigns
Example actions for automotive app
Custom user interest taxonomy
User interests
Buy a car
New car
Volkswagen
Golf
Passat
Audi
Second hand car
Volkswagen
Audi
Car maintenance
Accessories
Ski
Summer
Treshold scoresContext Action
>30 Weekend Push notification: test
drive
>10 Send brochure
20 On the road Closest dealer
10 Close to shop Push notification
5 Relaxed Show product catalog
30 Weekend Coupon: -20% only today

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Insight in campaign performance

32. 34
Local marketing inside your dealer network

33. 35
Indoor location-targeting:
iBeacons to push relevant offerings

34. 36
Lifecycle services

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Automotive References

36. 38
OEM benefits summary
Convert website traffic into showroom traffic
Generate more test drives (average 15-30% depending on
brand/country)
Get insight and influence buying behavior
Retarget prospects in the real world
Launch relevant marketing campaigns based on interest / location /
context
Enrich existing CRM data with mobile user profiles
Consistent branding and content throughout the dealership network
Build long term brand relations

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Dealership benefits summary
Get more showroom traffic
Lead alerts to your sales team
Tailor your sales pitch depending on customer profile
Sell more Services and add-on products
Save on traditional marketing expenses
More efficiency with maintenance bookings
DMS integration

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1 Minute summary video

39. 41
Contact
Europe (HQ)
Grauwpoort 1
B-9000 Gent
Belgium
info@tapcrowd.com
+32 9 298 01 92
Brazil
Av. Eng. Luis Carlos Berrini 1500
Brooklin Novo, São Paulo, SP
Brazil
contato@tapcrowd.com
+55 11 3588 0400
Turkey
İnşirah Sk 25, Beşiktaş,
34342 Bebek Mh.
Istanbul
temas@tapcrowd.com