Help cashy empower more people to take control of their money and therefore their lives. We have lots in store for UAE Saves Week 2013 - we'd love you on board!
1. a week in review
brought to you by..
copyright cashy.me 2013
Saturday, January 12, 13
2. money matters!
• There are only 3 things that
we do with money:
• SAVE
• SPEND
• INVEST
• The financial decisions we
make now will have a long
term impact on our lives and
well-being.
Saturday, January 12, 13
3. content
• Review of the week
• Traditional media coverage
• Online coverage
• UAE Saves Week 2013
• Meet our community members
Saturday, January 12, 13
5. • The first UAE Saves Week
hosted by cashy.me from
23rd to 29th September
2012.
Saturday, January 12, 13
6. • With the help of partner organizations championing the
aim of creating a culture of savers, UAE Saves Week
had a broad reach across the nation with savings
advice, encouragement and opportunities to take
positive financial action.
Saturday, January 12, 13
7. • The big message of UAE
Saves Week is that cashy.me
broke down saving money
into practical, manageable,
bite-sized daily goals that we
can all achieve, especially
with a little help and support
from our friends. cashy’s
objective was to show how
these small daily changes
and savings can really
transform people’s life.
Saturday, January 12, 13
8. • Presenters of Dubai Eye 103.8, who discussed UAE Saves Week with
cashy.me founder Nima Abu Wardeh live on the program, indicated
they had significant reactions and engagement from listeners at record
levels due to the importance of the topic and how it hit home with
listeners.
Radio
Saturday, January 12, 13
9. • An online social media
campaign saw more than
570 tweets which included
the UAE Saves Week
hashtags, with 30.03% of
those retweeted.
Social
Media
Saturday, January 12, 13
10. • UAE Saves Week champions such as National Bonds had
over 300 “fb likes”, comments and shares on their Facebook
page in direct relation to the posts about UAE Saves Week
daily themes.
Saturday, January 12, 13
11. • UAE Saves
Week 2013 will
bring money to
life through
various
mediums, like
art.
• Follow up
surveys and
report after
the week via
cashy.me
Saturday, January 12, 13
12. UAE Saves Week - Traditional Media Coverage
Saturday, January 12, 13
13. television
• City 7TV had UAE Saves Week as a news item and the event was
discussed on a BBC World Service news program on finance.
• Dubai TV interview with Nima Abu-Wardeh
• City 7 TV interview with Nima Abu-Wardeh
• BBC World Service
Saturday, January 12, 13
14. radio
• Dubai Eye 103.8 The Breakfast Show
• Dubai Eye 103.8, Siobhan Live (who indicated it was the most responses
and interaction they have had for a program).
Saturday, January 12, 13
15. press
• 7 Days UAE
dedicated half a
page of
comments in
their letters
page from
readers in
response to
cashy.me’s
announcement
of UAE Saves
Week and the
low savings rate
across the
nation.
• others wrote about the week, the reasons behind it, its impact,
and sponsors.
Saturday, January 12, 13
16. study
• cashy released a study on the launch day of UAE Saves Week, carried
out by YouGov who interviewed 733 people, the study indicated that
financial pressures are the single biggest source of stress in the lives of
UAE residents. (read the study)
• This poll also shows that most residents who responded (55%) are
unable to save more than 10% of their monthly salary. In fact, three in
ten residents surveyed say they are not able to save anything.
Saturday, January 12, 13
18. on cashy.me
• Thousands visited the cashy.me web site
• An increase of over 348%, during UAE
Saves Week
• Almost 20,000 article reads on ideas
for creating good savings habits
• More than 50% of traffic to cashy.me
came via twitter
• During the week a cashy.me poll
attracted 229 respondents with 32%
indicating savings of less than US$ 150
providing similar results to a study
carried out by YouGov, of 733
respondents, on behalf of cashy.me in
the lead up to UAE Saves Week.
Saturday, January 12, 13
19. cashy.me
community activity
• Many visitors to the site
contributed photographs of
actions they were taking to
create savings goals.
• UAE champions
• As a housewife how can i
save good money?
• Q&A - blog response
Saturday, January 12, 13
20. on FaceBook
• cashy.me’s FaceBook page included links to articles and posts about UAE Saves Week
reached over 2000 unique people and 116 unique people ‘liked’ the article posts.
• Other UAE Saves Week champions and supporters shared UAE Saves Week bringing
overall article unique likes to approximately 500.
Saturday, January 12, 13
22. on twitter
• More than 570 tweets included the UAE Saves Week hashtags with a
high level of daily interaction, comments and engagement.
Saturday, January 12, 13
23. on twitter
• rak bank
Saturday, January 12, 13
24. online media coverage
• Arabian Gazette wrote daily articles. (for example - cashy’s
UAE Saves Week enters its second day – Pack your lunch
Monday)
• Wamda (Can Saving a Few Dollars Make Society More Stable?)
• Zawya (Nima Abu Wardeh, Founder of Cashy.me, explains her
website's "UAE Saves Week" initiative.)
• The National (Try going back to basics: it could be your saving
grace)
• http://www.mubasher.info/portal/DFM/getDetailsStory.html?
goToHomePageParam=true&storyId=2160973
• http://www.mubasher.info/portal/DFM/getDetailsStory.html?
goToHomePageParam=true&storyId=2160962
• http://www.alkhaleej.ae/portal/
7fcef2f5-6f48-474c-9ac0-0f2a16167cd1.aspx
• http://ar.wamda.com/2012/09/-;:-98دي-5432*-ا1$ل-إ.--ا,&+*ار-ا'&%$#"؟
@-ا?>$رات-54فA%B-CAD9-"E$F-GH4>
• http://www.youtube.com/watch?v=Q-PFwlksugk
• http://www.albayan.ae/economy/capital-markets/
2012-09-23-1.1732568
Saturday, January 12, 13
26. UAE Saves Week 2013
We are committed to developing an extensive and integrated program.
We are actively pursuing sponsorship and support from major institutions,
education authorities, media, corporations and other organizations.
Our aim is to raise awareness, showcase solutions and support individuals in
the community and throughout the nation.
Saturday, January 12, 13
27. our mission
To help people in the Arab world make the
most of their money- and their life.
Saturday, January 12, 13
28. Sponsorship opportunities and fees
Premier Sponsor Gold Sponsor
First
choice
on
adver3sing
and
media
opportuni3es
(costs
to
be
This
represents
a
unique
and
elevated
opportunity
to
associate
borne
by
Sponsor).
Update
on
development
and
roll-‐out
of
key
your
brand
and
organiza3on/
company
with
UAE
Saves
Week
and
ini3a3ves.
Exclusive
dinner
with
key
speakers
and
organizers.
Your
capitalize
on
a
remarkable
and
memorable
ini3a3ve.
As
Gold
logo
on
all
official
UAE
Saves
Week
material. Sponsors
you
will
demonstrate
leadership
in
crea3ng
a
culture
of
savings.
AED 975,000 AED 750,000
Commitment Event Video Daily Theme Money Makeover
Silver Sponsor Bronze Sponsor
Card Sponsor Sponsor Sponsor “clinic” Sponsor
Your
logo
on
Video
sponsor
per
Daily
themes.
E.g.
Financial
Ins*tu*ons
can
An
opportunity
to
partner
Commitment
savings
individual
UAE
Saves
#SavingsSunday,
benefit
from
new
with
employers
and
Cards
distributed
at
UAE
Week
official
event
#FrugalMonday Sponsor
of
money
customers
and
expand
educa*onal
ins*tu*ons
Saves
Week
events
with
hosted
on
cashy.me
Sponsor
fee
per
day.
makeover
clinics
staffed
their
community
to
promote
savings
invite
to
post
photo’s
website.
With
your
logo
Press
releases
,
online
by
Team
cashy
personnel
outreach
objec*ves.
messages. online
and
through
SM
and
message.
Price
per
ar*cle
and
social
media
(Max
3
sponsors) event. ac*vity.
AED 575,000 AED 385,000 AED 85,000 AED 70,000 AED 65,000 AED 115,000
k
UAE Saves Wee
www.cashy.me
Saturday, January 12, 13
29. UAE Saves Week 2013
For further UAE Saves Week information, Sponsorship opportunities and fees contact uaesw@cashy.me
Premier Gold Silver Bronze
1
sponsor 2
sponsors 3
sponsors 5
sponsors
Events
Logo
on
official
printed
material • • •
1st
choice
for
adver*sing
opportuni*es •
Logo
on
welcome
banner • • • •
Logo
included
in
post
show
reports • •
VIP
welcomes
at
events 5 3 2 1
Online
-‐-‐
UAE
Saves
Week
/
cashy
website*
Video
Message
•
Logo
on
Home
Page • •
Link
to
sponsors
website • •
Logo
on
about
UAE
Saves
Week
page • • • •
Public
RelaJons
(PR)
Brand
in
official
Press
releases •
Interview
• •
Social
media
ar*cles • • • •
Conference
/
Seminars
/
Workshops
Headline
speaker
available
at
your
company •
Moderator
summary • •
Staffed
informa*on
table • • •
Opportunity
to
distribute
leaflets
in
official
pack • • • •
Saturday, January 12, 13
30. • Your
logo
on
official
printed
material
distributed
at
the
events. Looking at
money through
EVENTS • Logo
included
on
post
show
reports
published
online
and
distributed
via
press
release
and
social
art
UAE Saves
Week
• media.
• A
video
message
of
your
support
for
a
culture
of
savers,
from
your
representa3ve,
hosted
on
the
• UAE
Saves
Week
about
page.
ONLINE • Your
logo
on
the
cashy.me
home
page
for
the
dura3on
of
UAE
Saves
Week.
• Logo
included
on
the
UAE
Saves
Week
2012
About
page.
PRESS • Interview
of
your
representa3ve,
as
sponsor
message,
posted
online
at
cashy.me
and
distributed
via
social
media.
RELEASES • Distribu3on
of
your
ar3cles
about
UAE
Saves
Week
via
social
media.
• Host
one
of
the
headline
speakers
within
your
organiza3on.
SEMINARS • Moderate
an
aTer
speech
summary
and
call
to
ac3on.
Saturday, January 12, 13
31. The 1st personal finance website in the what is cashy?
Arab world that helps you make the most
of your money – and your life.
Saturday, January 12, 13
32. why cashy?
• we deliver in both English and Arabic channels
• we offer impartial, insightful and useful articles from a panel of
journalists and industry experts.
• we give our community the ability to ask a panel of experts questions
about their personal finances,
• we foster a support dialogue between our community users who help
each other through exchanging questions & answers.
• we envision other interactive features, such as the ability for users to
share their haggling victories with one another.
Saturday, January 12, 13
33. what is UAE Saves Week?
• UAE Saves Week is a week long annual event dedicated to empowering
people to save money. Saving money is vital for people's financial well-
being and to enable them to sustain themselves and their loved ones
now and in the future.
• UAE Saves Week 2013 will provide content, online and via social media,
as well as on traditional media platforms, that brings to life financial
empowerment with a focus on saving money. We will also have on the
ground events including town halls, headline speakers, money
makeover clinics and relevant art.
Saturday, January 12, 13
34. Events - Town halls
• This is where people can get to grips with their
money issues in a supportive, relaxed environment.
• The Town Halls are one hour long: 15 minutes meet
and greet with coffee, tea and biscuits, then the
next 45 minutes are given over to an open forum
Q&A, where a cashy moderator starts the
conversation with the professionals answering
peoples questions.
• We traditionally have a financial advisor and a
lawyer available to demystify and help people with
their money questions and concerns . Think of this
as community outreach where we go into local
communities, be they residential (eg a compound)
or professional (eg a company) and enable people
to get these stressful issues off their chest, share
information with others, and learn.
• The answers will be recorded on video and
uploaded to cashy.me in order for others, not
present, to learn from our cashy Town Halls.
Participants (people asking questions) will not be
recorded or seen on the video.
• We will be holding Town Halls throughout UAE
Saves Week.
Saturday, January 12, 13
35. UAESW - Other events
• Art - Money is an integral part of life, and we will have art related to money and life on show
during UAE Saves Week.
• Headline Speakers - We have world-leading public speakers on the issues of money, life,
consumption, managing money, behavioral change and life planning.
• During UAE Saves Week we will hold a number of public events where we can all learn from
these inspirational individuals.
• Moderator Summary - We are offering the relevant sponsors the opportunity to speak after the
Headline Speaker at the public event.
• Money Makeover Clinic - Everyone could do with some help when it comes to managing money,
and at our Money Makeover Clinics we provide the opportunity for people to have professionals
give them a financial fitness test and an overview of what they could and should be doing with
their money at their stage of life.
• Daily Themes - Each day of the UAE Saves Week will have a different theme. You can sponsor the
day's theme and be acknowledged in the day's press releases, social media content and online
activity.
Saturday, January 12, 13
36. what we offer?
• the basics..
• live with money
• work
• play
• family
Saturday, January 12, 13
37. what we offer?
• demystifying the complex..
• invest
• shares
• property
• alternatives
• ethical
Saturday, January 12, 13
38. why a niche
community?
• it is a growing social media trend..
• fewer numbers..
• focused & loyal users..
• high engagement..
• rich content..
• strong viral element.
• references ..
• http://www.browsermedia.co.uk/2012/03/02/
niche-social-networking/
• http://www.huffingtonpost.com/matthew- vs
knell/5-reasons-niche-social-
ne_b_1299941.html
• http://www.intersectionconsulting.com/tag/
niche-social-media-networks/
Saturday, January 12, 13
40. meet Omar..
• Omar is in his late twenties. He
spent the last 5 years of his
professional career in a
government post. He is eager
to start a business and grow it.
• He had hopes of borrowing the
money to fund his startup, but
quickly realized the financial
crisis left limited funding
options.
• He wants to know investment
alternatives, how he can self-
fund without getting in debt,
and what tax implications he
will have to account for.
Saturday, January 12, 13
41. meet Hanan..
• Hanan is a young Arab professional
in her late 20‘s. An expat living in
Dubai she is having to take
responsibility for herself and her
young family. She hadn’t
considered saving yet. For the past
10 years, she splurged on clothes,
travel and a BMW.
• With her first child on the way, her
husband’s aging parents back
home, and monthly mortgage
payments, Hanan wonders how she
will provide for her child’s
education and welfare.
• She is exploring savings options,
education funds and family money
management skills.
Saturday, January 12, 13
42. meet Linda..
• Linda is in her late 30s. She
lived the high-life in Dubai for
the past 10 years. With an
executive position she was able
to earn a six figure salary.
• She max’ed out credit cards, a
car loan and mortgage
payments for a 3million dirham
property.
• Linda lost her job and has no
money to cover her debt. She is
seeking advice from finance
professionals to plan, pay back
and build a more sustainable
financial lifestyle.
Saturday, January 12, 13
43. what our community has to say about us..
click on the image to access
the comment online
Saturday, January 12, 13
44. meet the founder
• Nima Abu-Wardeh
• Nima is a bilingual English Arabic broadcast journalist specialising
in Arab issues. She presents BBC World’s weekly business and
finance programme, Middle East Business Report (MEBR) and was
part of the team that set up the programme. She has also reported,
produced and presented programmes for Al Jazeera and Dubai’s
Business Channel. Before joining MEBR, Nima was a regular guest
on BBC Radio 4’s Four Corners addressing Arab issues, and a
guest on BBC World’s Dateline London as a regional expert.
• Nima is also the founder of cashy and campus cashy. cashy is the
first dedicated personal finance social media platform in the Arab
world. Informative and interactive, it is available in both English
and Arabic. cashy provides real world suggestions and solutions
on a wide range of subjects that help individuals manage their
money in all aspects of their lives, all in a friendly and entertaining
format.
• Campus cashy engages youth to think about the role of money in
their lives.
• Nima is regarded as an opinion leader and is approached by think-
tanks, the corporate world and government organisations for her
insight. She has written opinion pieces for Forbes Arabia and has
taught media courses at Zayed University in the UAE as a visiting
lecturer. Nima regularly chairs, and is a speaker at, regional and
global gatherings, notably the World Economic Forum and the Arab
Business Council meetings, as well as other events.
• Nima is keen to encourage talent and the region’s youth and has
helped create competitions that serve this purpose, such as the
Scintilla Monaco poetry competition. Nima also enthusiastically
promotes Arab culture, identity and unity. She has been a member
of the Arab Thought Foundation’s Advisory Committee as well as a
board member of the World Congress for History Producers. Nima
has received awards for excellence from regional businesses and
communities. She won the first Oxford Alumni debate to be held in
this region, in June 2009. Nima is a Young Arab Leader.
Saturday, January 12, 13
45. Contact
www.cashy.me
t: @cashyme
f: http://www.facebook.com/cashyme
For more information, and to advertise on cashy.me, please email
uaesw@cashy.me
Saturday, January 12, 13