Review A Week of UAE Saves Week Coverage and Events

a week in review

brought to you by..

copyright cashy.me 2013

Saturday, January 12, 13

money matters!

• There are only 3 things that
we do with money:

• SAVE

• SPEND

• INVEST

• The financial decisions we
make now will have a long
term impact on our lives and
well-being.


content
• Review of the week

• Traditional media coverage

• Online coverage

• UAE Saves Week 2013

• Meet our community members


review of the week


• The first UAE Saves Week
hosted by cashy.me from
23rd to 29th September
2012.


• With the help of partner organizations championing the
aim of creating a culture of savers, UAE Saves Week
had a broad reach across the nation with savings
advice, encouragement and opportunities to take
positive financial action.


• The big message of UAE
Saves Week is that cashy.me
broke down saving money
into practical, manageable,
bite-sized daily goals that we
can all achieve, especially
with a little help and support
from our friends. cashy’s
objective was to show how
these small daily changes
and savings can really
transform people’s life.


• Presenters of Dubai Eye 103.8, who discussed UAE Saves Week with
cashy.me founder Nima Abu Wardeh live on the program, indicated
they had significant reactions and engagement from listeners at record
levels due to the importance of the topic and how it hit home with
listeners.

Radio


• An online social media
campaign saw more than
570 tweets which included
the UAE Saves Week
hashtags, with 30.03% of
those retweeted.

Social
Media

• UAE Saves Week champions such as National Bonds had
over 300 “fb likes”, comments and shares on their Facebook
page in direct relation to the posts about UAE Saves Week
daily themes.


• UAE Saves
Week 2013 will
bring money to
life through
various
mediums, like
art.

• Follow up
surveys and
report after
the week via
cashy.me


UAE Saves Week - Traditional Media Coverage


television

• City 7TV had UAE Saves Week as a news item and the event was
discussed on a BBC World Service news program on finance.

• Dubai TV interview with Nima Abu-Wardeh

• City 7 TV interview with Nima Abu-Wardeh

• BBC World Service


radio

• Dubai Eye 103.8 The Breakfast Show

• Dubai Eye 103.8, Siobhan Live!(who indicated it was the most responses
and interaction they have had for a program).


press

• 7 Days UAE
dedicated half a
page of
comments in
their letters
page from
readers in
response to
cashy.me’s
announcement
of UAE Saves
Week and the
low savings rate
across the
nation.

• others wrote about the week, the reasons behind it, its impact,
and sponsors.


study

• cashy released a study on the launch day of UAE Saves Week, carried
out by YouGov who interviewed 733 people, the study indicated that
financial pressures are the single biggest source of stress in the lives of
UAE residents. (read the study)

• This poll also shows that most residents who responded (55%) are
unable to save more than 10% of their monthly salary. In fact, three in
ten residents surveyed say they are not able to save anything.!


UAE Saves Week - Online Coverage


on cashy.me
• Thousands visited the cashy.me web site

• An increase of over 348%, during UAE
Saves Week

• Almost 20,000 article reads on ideas
for creating good savings habits

• More than 50% of traffic to cashy.me
came via twitter

• During the week a cashy.me poll
attracted 229 respondents with 32%
indicating savings of less than US$ 150
providing similar results to a study
carried out by YouGov, of 733
respondents, on behalf of cashy.me in
the lead up to UAE Saves Week.


cashy.me
community activity

• Many visitors to the site
contributed photographs of
actions they were taking to
create savings goals.

• UAE champions

• As a housewife how can i
save good money?

• Q&A - blog response


on FaceBook

• cashy.me’s FaceBook page included links to articles and posts about UAE Saves Week
reached over 2000 unique people and 116 unique people ‘liked’ the article posts.
• Other UAE Saves Week champions and supporters shared UAE Saves Week bringing
overall article unique likes to approximately 500.


corporate sponsors on FaceBook

on twitter

• More than 570 tweets included the UAE Saves Week hashtags with a
high level of daily interaction, comments and engagement.


on twitter

• rak bank


online media coverage

• Arabian Gazette wrote daily articles. (for example - cashy’s
UAE Saves Week enters its second day – Pack your lunch
Monday)

• Wamda (Can Saving a Few Dollars Make Society More Stable?)

• Zawya (Nima Abu Wardeh, Founder of Cashy.me, explains her
website's "UAE Saves Week" initiative.)

• The National (Try going back to basics: it could be your saving
grace)

• http://www.mubasher.info/portal/DFM/getDetailsStory.html?
goToHomePageParam=true&storyId=2160973

• http://www.mubasher.info/portal/DFM/getDetailsStory.html?
goToHomePageParam=true&storyId=2160962

• http://www.alkhaleej.ae/portal/
7fcef2f5-6f48-474c-9ac0-0f2a16167cd1.aspx

• http://ar.wamda.com/2012/09/-!"#$%&'(-)(*+&,(--./-0$1(-*2345-6789-:;
<45-=()$>?(-@A%B-CAD9-"E$F-GH4>

• http://www.youtube.com/watch?v=Q-PFwlksugk

• http://www.albayan.ae/economy/capital-markets/
2012-09-23-1.1732568


Corporate Sponsors


UAE Saves Week 2013
We are committed to developing an extensive and integrated program.

We are actively pursuing sponsorship and support from major institutions,
education authorities, media, corporations and other organizations.

Our aim is to raise awareness, showcase solutions and support individuals in
the community and throughout the nation.


our mission

To help people in the Arab world make the
most of their money- and their life.


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The 1st personal finance website in the what is cashy?
Arab world that helps you make the most
of your money – and your life.


why cashy?

• we deliver in both English and Arabic channels

• we offer impartial, insightful and useful articles from a panel of
journalists and industry experts.

• we give our community the ability to ask a panel of experts questions
about their personal finances,

• we foster a support dialogue between our community users who help
each other through exchanging questions & answers.

• we envision other interactive features, such as the ability for users to
share their haggling victories with one another.


what is UAE Saves Week?

• UAE Saves Week is a week long annual event dedicated to empowering
people to save money. Saving money is vital for people's financial well-
being and to enable them to sustain themselves and their loved ones
now and in the future.

• UAE Saves Week 2013 will provide content, online and via social media,
as well as on traditional media platforms, that brings to life financial
empowerment with a focus on saving money. We will also have on the
ground events including town halls, headline speakers, money
makeover clinics and relevant art.


Events - Town halls
• This is where people can get to grips with their
money issues in a supportive, relaxed environment.

• The Town Halls are one hour long: 15 minutes meet
and greet with coffee, tea and biscuits, then the
next 45 minutes are given over to an open forum
Q&A, where a cashy moderator starts the
conversation with the professionals answering
peoples questions.

• We traditionally have a financial advisor and a
lawyer available to demystify and help people with
their money questions and concerns . Think of this
as community outreach where we go into local
communities, be they residential (eg a compound)
or professional (eg a company) and enable people
to get these stressful issues off their chest, share
information with others, and learn.

• The answers will be recorded on video and
uploaded to cashy.me in order for others, not
present, to learn from our cashy Town Halls.
Participants (people asking questions) will not be
recorded or seen on the video.

• We will be holding Town Halls throughout UAE
Saves Week.


UAESW - Other events
• Art - Money is an integral part of life, and we will have art related to money and life on show
during UAE Saves Week.

• Headline Speakers - We have world-leading public speakers on the issues of money, life,
consumption, managing money, behavioral change and life planning.

• During UAE Saves Week we will hold a number of public events where we can all learn from
these inspirational individuals.

• Moderator Summary - We are offering the relevant sponsors the opportunity to speak after the
Headline Speaker at the public event.

• Money Makeover Clinic - Everyone could do with some help when it comes to managing money,
and at our Money Makeover Clinics we provide the opportunity for people to have professionals
give them a financial fitness test and an overview of what they could and should be doing with
their money at their stage of life.

• Daily Themes - Each day of the UAE Saves Week will have a different theme. You can sponsor the
day's theme and be acknowledged in the day's press releases, social media content and online
activity.


what we offer?

• the basics..

• live with money

• work

• play

• family


what we offer?

• demystifying the complex..

• invest

• shares

• property

• alternatives

• ethical


why a niche
community?
• it is a growing social media trend..

• fewer numbers..

• focused & loyal users..

• high engagement..

• rich content..

• strong viral element.

• references ..

• http://www.browsermedia.co.uk/2012/03/02/
niche-social-networking/

• http://www.huffingtonpost.com/matthew- vs
knell/5-reasons-niche-social-
ne_b_1299941.html

• http://www.intersectionconsulting.com/tag/
niche-social-media-networks/


meet our community members..


meet Omar..

• Omar is in his late twenties. He
spent the last 5 years of his
professional career in a
government post. He is eager
to start a business and grow it.

• He had hopes of borrowing the
money to fund his startup, but
quickly realized the financial
crisis left limited funding
options.

• He wants to know investment
alternatives, how he can self-
fund without getting in debt,
and what tax implications he
will have to account for.


meet Hanan..

• Hanan is a young Arab professional
in her late 20‘s. An expat living in
Dubai she is having to take
responsibility for herself and her
young family. She hadn’t
considered saving yet. For the past
10 years, she splurged on clothes,
travel and a BMW.

• With her first child on the way, her
husband’s aging parents back
home, and monthly mortgage
payments, Hanan wonders how she
will provide for her child’s
education and welfare.

• She is exploring savings options,
education funds and family money
management skills.


meet Linda..

• Linda is in her late 30s. She
lived the high-life in Dubai for
the past 10 years. With an
executive position she was able
to earn a six figure salary.

• She max’ed out credit cards, a
car loan and mortgage
payments for a 3million dirham
property.

• Linda lost her job and has no
money to cover her debt. She is
seeking advice from finance
professionals to plan, pay back
and build a more sustainable
financial lifestyle.


what our community has to say about us..

click on the image to access
the comment online


meet the founder
• Nima Abu-Wardeh

• Nima is a bilingual English Arabic broadcast journalist specialising
in Arab issues. She presents BBC World’s weekly business and
finance programme, Middle East Business Report (MEBR) and was
part of the team that set up the programme. She has also reported,
produced and presented programmes for Al Jazeera and Dubai’s
Business Channel. Before joining MEBR, Nima was a regular guest
on BBC Radio 4’s Four Corners addressing Arab issues, and a
guest on BBC World’s Dateline London as a regional expert.

• Nima is also the founder of cashy and campus cashy. cashy is the
first dedicated personal finance social media platform in the Arab
world. Informative and interactive, it is available in both English
and Arabic. cashy provides real world suggestions and solutions
on a wide range of subjects that help individuals manage their
money in all aspects of their lives, all in a friendly and entertaining
format.

• Campus cashy engages youth to think about the role of money in
their lives.

• Nima is regarded as an opinion leader and is approached by think-
tanks, the corporate world and government organisations for her
insight. She has written opinion pieces for Forbes Arabia and has
taught media courses at Zayed University in the UAE as a visiting
lecturer. Nima regularly chairs, and is a speaker at, regional and
global gatherings, notably the World Economic Forum and the Arab
Business Council meetings, as well as other events.

• Nima is keen to encourage talent and the region’s youth and has
helped create competitions that serve this purpose, such as the
Scintilla Monaco poetry competition. Nima also enthusiastically
promotes Arab culture, identity and unity. She has been a member
of the Arab Thought Foundation’s Advisory Committee as well as a
board member of the World Congress for History Producers. Nima
has received awards for excellence from regional businesses and
communities. She won the first Oxford Alumni debate to be held in
this region, in June 2009. Nima is a Young Arab Leader.


Contact
www.cashy.me
t: @cashyme
f: http://www.facebook.com/cashyme

For more information, and to advertise on cashy.me, please email
uaesw@cashy.me


Review A Week of UAE Saves Week Coverage and Events

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