A presentation for the Texas Association of Museums 2010 on designing multi-platform content experiences for museum visitors. Presented by Nina Simon of Museum 2.0.

1. we all live in a multi-platform world...
slides at: http://bit.ly/TAMnina2 MUSEUM 2.0

2. and our institutions are multi-platform, too.
external museum social
events &
exhibits word of mouth
festivals
programs cellphones
radio
email
television website
photo-sharing
newspaper
blogs
online media
social networks

3. some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

4. some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

5. some institutions have capitalized on this well...
http://www.vam.ac.uk/collections/textiles/lawty/world_beach/

7. but we aren’t always as creative as we could be.
Aren’t there any
OTHER doors in this
place?
PRE-VISIT VISIT POST-VISIT

8. how, as museum experience developers,
can we bridge platforms effectively?
local event
social network
museum visit
text message
educational program
website

9. a brilliant evil example

11. three techniques
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup

12. three techniques
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup

13. what do people already do on the web?
the vast majority of social media users are not creators

14. what makes YouTube different?

15. Denver Community Museum

16. three techniques
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup

17. Where will this photograph go?

19. YouTube MySpace
Twitter

20. recognition and validation - online
http://twitter.com/sixthflrmuseum

21. recognition and validation - online
http://twitter.com/sfzoo

22. recognition and validation - onsite

23. recognition and validation - beyond

24. what are the social objects in your institution?
Experience Music Project

25. how do you let people share their experience?
Experience Music Project

26. encouraging sharing
SFMOMA

27. encouraging sharing
SFMOMA

28. three techniques
✴invite people to participate in multiple ways
✴celebrate and capitalize on visitors’ actions
✴provide audience-centered entry points and followup

29. online entry points

30. ilikemuseums.com

31. http://www.pittsburghkids.org/

32. online follow-up

33. connection to their other platforms

34. Take Action at the US Holocaust Memorial Museum
http://www.ushmm.org/genocide/take_action/

35. is the online follow-up a dead-end?

36. increased engagement onsite leads to more
engagement online
85% take home their building permit
31% access the content again from home

37. followup need not be online to be effective
Chicago Children’s Museum