A presentation explaining some of the what and how of integrating social technology into public-facing museum practice.

1. social technology
and the participatory
museum
nina simon, museum 2.0

2. the outline
what is social technology
why it works
how to use it to revolutionize museums
join the backchannel chat here:
http://todaysmeet.com/komjeook

3. what is social technology?
tools that enable people to create,
share, and connect with each other

4. the Web isn’t necessary,

5. the Web isn’t necessary,
but it makes some things easier
easier to publish easier to distribute

6. the Web isn’t necessary,
but it makes some things easier
easier to access easier to track

7. the Web isn’t necessary,
but it makes some things easier
zine blog
radio show podcast
group project wiki
word of mouth ratings-enabled site
address book social network

8. and as things get easier,
users can depend on each other
old relationship new relationships
Authority is content provider Authority is platform provider

9. what does a participatory platform look like?

10. how do the best ones work?

11. so how can you do it well?
be an authority
be a participant
(or do both)

12. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

13. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

14. what kind of relationship do you want to have
with your audience?

15. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

16. find out where you are...

17. find out where you are... and where your visitors are

18. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

21. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

22. image sourcing on Flickr and deviantART

23. link aggregating on Delicious

25. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

28. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

29. don’t focus solely on creators...
the vast majority of social media users are not creators

30. Spectator Critic Creator

31. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

34. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

39. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

42. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors

45. dream real

46. contact me anytime
nina@museumtwo.com
http://www.museumtwo.com
Slides and related links are available here:
http://www.slideshare.net/ninaksimon