This is v.3 of Don't Suck at Social Media, presented at the STC Summit in May 2012.

2. Who am I?

3. The name is dumb. I know.

4. Why am I doing this?
Why does it matter?

5. Great. I’m talking to
myself here!

7. It is time to get ahead of the curve.

8. Who you are
What you use
Why you use it
How you use it

9. It starts with you.

10. Perception is fact.

11. Perception rarely changes.

12. Our interconnected reality.

13. The basics are simple.

14. A gathering of
individuals, communicating.
Sound familiar?

15. New School = Old School
So quit saying you don’t get it. You do. Really.

18. What sucked then, sucks now.

19. Don’t be that guy!
‘cause that guy sucks. Duh.

20. What can I do?

21. TURN!

22. Be human.

23. Find your voice.

24. Protect your image!

25. What you use

27. Make sense of the mess.

29. Go where the people are.

30. Early adopters can be very lonely.

32. Learn the tool.

33. Really learn it.

34. Become an expert.

36. Learn the language.

37. Know your Memes.

38. Check it before you post it.

40. Why you use it

41. The reasons are many and varied.

43. You look for them, they look for you.

44. According to Mashable, 89% of
companies used social media for
recruiting in 2011.

45. 1 out of 5 employers use social media
to research a prospect.

46. 1 out of 3 employers reject applicants
based on what they find on social
media.

48. LinkedIn is still the most widely-used
site, but over half use Facebook and
Twitter

49. Then why not have nothing?

50. How can you be an expert in
communication of ANY kind by
ignoring the biggest trend in
communication in the modern era?

51. Don’t.

52. Use it for networking.

53. Use it for research.

54. Social Media for work? At work?

55. Reputation management.
Help your company stay relevant.
Craft message for all departments to use.

56. HOW!!!

57. Make your decisions.

58. Dive in.

59. Become one of them.

60. Observe what others are doing.

64. Avoid pitfalls

65. If you start, stop gracefully.

66. Never Post negative comments about
your job.

67. Never Post negative or suggestive
comments about your coworkers.

68. Never Post negative comments about
your clients.

69. Never Post proprietary information.

70. Never Post photos you don’t want
everyone at work to see.

71. Never Post off-color remarks.

72. Watch what you post.

73. Watch when you post.

74. Watch where you post.

75. Big
Finish!

76. • Social Media Strategist
• Community Manager
• Blogger
• Social Media Marketing Specialist
• Search Engine Marketing
• Online Customer Service
• Online Technical Support
• Director of Social Media

77. • Interactive Designer
• API Writer
• SEO Manager
• Web Analyst
• Content Manager
• Copywriter
• Graphic Designer

78. But, I’m a Technical Communicator.

79. You can do what
they can’t.

80. Thank you!
rhynearmstrong@gmail.com
@ninety7
facebook.com/rhyne