SlideShare une entreprise Scribd logo
1  sur  1
Seokraguj optimizacija (seo rečnik)
Ćao svima. Kao i uvek, pre početka nekog članka malo podsećanje. Ja sam seokraguj
takmičar Nikola Arsić i prijavio sam se za takmičenje iz seo optimizacije sajtova za ključnu
reč seokraguj. Proglašenje pobednika će biti 29-og marta, kada u Google pretraživaču
ukucate seokraguj, morate biti prvi. Svim učesnicima želim puno uspeha u radu.
E sada da se pozabavimo nekim pojmovima na koje možete naići dok čitate seo. Nadam se da
će vam biti od pomoći.
SEO - search engine optimization ili seo optimizacija sajtova
SEM - search engine marketing ili marketing vezan za pretraživače
SEOs - osobe koje se bave optimizacijom web stranica
ANCHOR TEXT - tekst link, tekst koji kliknete da bi pratili neki tekst
BL - Backlink, linkovi ka vašoj stranici
IBL - Inbound links, isto kao BL
KW - keyword ili ključna reč
SERPs - search engine results pages, rezultati pretraživanja
METAS - meta tagovi
TAGS - oznaka za HTML tagove (alt tag, title tag...)
CRAWL - indeksiranje
INTERNAL PAGES - interne stranice
INTERNAL LINKS - način linkovanja izmedju tih stranica
BLACK HAT - nedozvoljene tehnike optimizacije
WHITE HAT - dozvoljene tehnike optimizacije
PAY PER CLICK – plaćanje oglašavanja po kliku

Contenu connexe

Dernier

prezentacija o uticaju energetskih napitaka na zdravlje dece
prezentacija o uticaju energetskih napitaka na zdravlje deceprezentacija o uticaju energetskih napitaka na zdravlje dece
prezentacija o uticaju energetskih napitaka na zdravlje deceSiniša Ćulafić
 
Razvoj samopouzdanja kod skolskog deteta
Razvoj samopouzdanja kod skolskog detetaRazvoj samopouzdanja kod skolskog deteta
Razvoj samopouzdanja kod skolskog detetaNerkoJVG
 
Profesionalna_orijentacija / Srednja Škola Hipokrat
Profesionalna_orijentacija / Srednja Škola HipokratProfesionalna_orijentacija / Srednja Škola Hipokrat
Profesionalna_orijentacija / Srednja Škola HipokratNerkoJVG
 
REŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile Opterecenja
REŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile OpterecenjaREŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile Opterecenja
REŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile OpterecenjaDanijeliriakaMcFlow1
 

Dernier (11)

prezentacija o uticaju energetskih napitaka na zdravlje dece
prezentacija o uticaju energetskih napitaka na zdravlje deceprezentacija o uticaju energetskih napitaka na zdravlje dece
prezentacija o uticaju energetskih napitaka na zdravlje dece
 
OIR11-L1.pptx
OIR11-L1.pptxOIR11-L1.pptx
OIR11-L1.pptx
 
Razvoj samopouzdanja kod skolskog deteta
Razvoj samopouzdanja kod skolskog detetaRazvoj samopouzdanja kod skolskog deteta
Razvoj samopouzdanja kod skolskog deteta
 
OIR11-L2.pptx
OIR11-L2.pptxOIR11-L2.pptx
OIR11-L2.pptx
 
OIR11-L4.pptx
OIR11-L4.pptxOIR11-L4.pptx
OIR11-L4.pptx
 
OIR12-L2.pptx
OIR12-L2.pptxOIR12-L2.pptx
OIR12-L2.pptx
 
Profesionalna_orijentacija / Srednja Škola Hipokrat
Profesionalna_orijentacija / Srednja Škola HipokratProfesionalna_orijentacija / Srednja Škola Hipokrat
Profesionalna_orijentacija / Srednja Škola Hipokrat
 
OIR12-L1.pptx
OIR12-L1.pptxOIR12-L1.pptx
OIR12-L1.pptx
 
OIR11-L3.pptx
OIR11-L3.pptxOIR11-L3.pptx
OIR11-L3.pptx
 
REŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile Opterecenja
REŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile OpterecenjaREŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile Opterecenja
REŠETKASTI NOSAČ Mehanika 1 Masinstvo Masinski elementi Sile Opterecenja
 
OIR-V9.pptx
OIR-V9.pptxOIR-V9.pptx
OIR-V9.pptx
 

En vedette

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 

En vedette (20)

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 

Rečnik pojmova

  • 1. Seokraguj optimizacija (seo rečnik) Ćao svima. Kao i uvek, pre početka nekog članka malo podsećanje. Ja sam seokraguj takmičar Nikola Arsić i prijavio sam se za takmičenje iz seo optimizacije sajtova za ključnu reč seokraguj. Proglašenje pobednika će biti 29-og marta, kada u Google pretraživaču ukucate seokraguj, morate biti prvi. Svim učesnicima želim puno uspeha u radu. E sada da se pozabavimo nekim pojmovima na koje možete naići dok čitate seo. Nadam se da će vam biti od pomoći. SEO - search engine optimization ili seo optimizacija sajtova SEM - search engine marketing ili marketing vezan za pretraživače SEOs - osobe koje se bave optimizacijom web stranica ANCHOR TEXT - tekst link, tekst koji kliknete da bi pratili neki tekst BL - Backlink, linkovi ka vašoj stranici IBL - Inbound links, isto kao BL KW - keyword ili ključna reč SERPs - search engine results pages, rezultati pretraživanja METAS - meta tagovi TAGS - oznaka za HTML tagove (alt tag, title tag...) CRAWL - indeksiranje INTERNAL PAGES - interne stranice INTERNAL LINKS - način linkovanja izmedju tih stranica BLACK HAT - nedozvoljene tehnike optimizacije WHITE HAT - dozvoljene tehnike optimizacije PAY PER CLICK – plaćanje oglašavanja po kliku