The social web touches our lives in some way or the other. A great new opportunity for brands to reach their consumers daily. An Introduction to Cloud 9 Media

1. Influencing
Consumer behavior
In world 2.0
An Introduction to Cloud9 Media

2. Cloud 9 Media
Cloud9 Media is a Social Media
Conversations Company. We connect
brands to communities via technology!
Explore the endless possibilities in
world2.0 with Facebook, Twitter, Linked
In, You Tube, Blogs and more!

3. Our World
Google Dependent
Facebook Friendly
Twitter Guided
Instant messaging led
Powered to publish and create news
Recommendation driven

4. Where is the Audience
2/3 of the Global internet population is on Social Networks
AC Neilson Survey 2009
Visiting Social Networking sites is the 3rd
most
popular activity online ahead of Email
Source AC Neilson
50% of all Indians on the internet are on social networks
19 Million Indians spend their Time on social network everyday
Source - Comscore

5. Challenge Faced by Brand Marketers
2/3 of the economy
is now influenced by
Personal Recommendations….
(Source: McKinsey Quarterly)
We have reached a point where:
14% of people trust ads
78% of people trust consumer
recommendations
(Source: Neilsen Global Trust In Advertising Survey, 2008)

6. Increase Brand Awareness – Advertising
Build the brand amongst Buyers– PR & Events
Create Needs - Advertising
Clarify Price Positioning and Showcase Range – Direct Marketing
Get Feedback – Direct Marketing & BTL
Influence Perception- PR & Events
Traditional Marketing & Communications

7. Solution in the Internet CLOUD
Increase Brand Awareness
Build the brand amongst Buyers
Create Needs
Clarify Price Positioning and Showcase Range
Get Feedback
Influence Perception

8. By shaping and guiding conversations marketers today can
Make their brand
More Approachable
More Desirable
More Sharable
Than ever before!

9. Get more than 4X
the results at a fraction of
your Total Marketing & Communications Budget
You can use Social Media to Enhance
•Advocacy
•Brand Awareness
•Customer Service
•Loyalty Building
•Collaboration
•Networking
•Thought Leadership
•Customer Acquisition
•Stakeholder Communications
ROI on social media

10. Cloud 9 Media is a Social Media Conversations & Commerce
Company,
• we enable brands communicate with their target audiences
• creating, managing and leveraging social media
• Social tools such as Facebook, Twitter, Blogs, Linked in and others.
• Cloud 9 brings an audience centric approach in communications.
• We combine Creative Excellence, Strong Process approach, and
Innovative Technology to deliver Communication Results.
Cloud 9 Media is an enterprise of DIGIQOM SOLUTIONS, an integrated brand
communications consultancy head quartered in New Delhi, India. Digiqom
Solutions was founded in 2006 with the strategic intent of bridging the gap
between brands, and consumer through technology.
We Are… Cloud Media

11. Our Services
Cloud9 Media services span across verticals and audience segments. Our services combine art
and science of creating consumer guided content and placing it in the media trusted &
frequented by your consumer is the baseline for Social Media communications.
By listening, reading, and participating, brand marketers have an opportunity to make their
brands more approachable and shareable than ever before!
Cloud 9 Media services are:
Social Media for Consumer & Youth Brands
Buzz Marketing and ePR for emerging brand
Online Perception & Reputation
Management for B2B Brands
Social Media for Retail Brands
Social Commerce Campaigns

12. Our Experience & Reach into Social Media
Client: Nike India
Campaign: EPL4India & ibhola2010
Reach: 3.7 Million Conversations
Client: John Keells Foods
Campaign: Sasha Keells
Reach: 3.0 Million Conversations
Client: Lerros India
Campaign: Officially Casual
Reach: 2.1 Million Conversations
Client: Eat Out Delhi
Campaign: Eat Out Delhi
Reach: 4.5 Million ConversationsClient: D&A Retail
Campaign: Style D&A
Reach: 1.0 Million Conversations

13. Select Clients

14. Objective :
Use Social Media as Blue Ocean strategy
To create product awareness in the category
and generate sales
Situation:
John Keells Foods – Sri Lankan Food &
Hospitality Giant enters crowded Indian
Market for Processed Continental Meat
Products – meets stiff competition from home
grown incumbents.
Solution:
Brand Messenger –
Cloud 9 Media created Sasha Keells - the
brand personality on social media
Love & Food –
Cloud 9 Media created brand interactions via
occasions and recipes using Keells Products
on Sasha’s Blog ‘Gourmet Affairs’
Over 274,000 friends, followers,
visitors created
3 Millionmessages
In 30 Days Via Facebook, Twitter
Followers, Blog posts
Social Commerce For Keells Foods India:
Influencing buying behaviors using Social media
Case Study

15. Solution:
Social Network for Soccer Fans
www.epl4india.com
Network and related properties on Facebook
and Twitter reached
185,853 People in 30 Days of launch
Conversations around English
Premier League generated
3.7 Million
Unique Messages in a month.
Objective:
• Explore target audience conversations
• Assess perception of brand NIKE
• Assess popularity drivers of English Premier
League and lead clubs i.e. Manchester United
• Understand consumer in social media
Situation: World’s largest sports wear
brands wants to listen in and engage in
conversations of its key consumers – Soccer
Fans
(M/15- 35)
Case Study
Shaping Fans conversations and brand perception for NIKE

16. Social Commerce & Conversations for Lerros India:
Influencing buying behaviors using Social media
Case Study
SITUATION
Europe’s leading premium casual wear brand enters India in 2008
Established in 1983, LERROS is considered amongst the premium casual wear apparel
players.
LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain,
Russia,
Austria, Netherlands, Sweden among many others.
Reality – Indian Market
1.Cluttered
2.Dominated by well established players such as Levis, Lee, Wrangler etc
3.High Price Points
4.TG 25 -45 M/F
SOLUTION & CREATVITIY
Social media campaign guided by a blog based network, this was created to help showcase
The complete Lerros Range along with pictures and videos. A multi-media campaign helps
capture and retain the attention of the consumer.
Officially Casual
A social media campaign dedicated to promoting Lerros Casual Wear amongst
The Youth and young at heart.
Creating Buzz and Customer Engagement using Facebook, Ning and Twitter
Result
91% Increase in
awareness on
Facebook & 40%
increase in Sales
Via Facebook
Promotions

17. Social Commerce & Conversations for Lerros India:
Influencing buying behaviors using Social media
SITUATION
One of Delhi’s oldest footwear retailer, D&A Retail .
D&A intended to change the perception of brand from a ‘mommy's brand’ to
that of a young girl.
D&A is also going national with its franchise stores.
OBJECTIVE
1.Build awareness
2.Change perception
3.Increase sales
SOLUTION & CREATVITIY
Social media campaign guided by a blog called Style D&A.
This blog carried extensive Product reviews of all D&A
products (Shoes &Bags) and promoted them via Facebook
Pages, Groups and Characters.
Daily viral connect to over 150,000
Delhiites
Increase in sales by 35% during
special promotions
Case Study

18. Case Study
Building Delhi’s Largest Food Recommendation Engine
Cloud9 Media has build a
Social Network for Foodies in Delhi
www.eatoutdelhi.ning.com
This network connects over 300,000
Delhites daily.
And Leads to 4 Million Brand Mentions
every month.
EOD also provides four tier benefit of
•Advertising and Listing
•Marketing Promotions
•Social Media Connect
•Digital marketing (EDM’s)

19. Online Perception & Reputation Management
Case Study
SITUATION
•To effectively manage the ONLINE IMAGE of the CEO of the
firm
•To ensure all CURRENT NEWS about the organization and
the CEO is featured on Google.
•To remove and BACK TRACK NEGATIVE and outdated
information from the first few pages of the search engines
•To highlight the THOUGHT LEADERSHIP of the organization
with reference to current knowledge initiatives
SOLUTION & CREATVITIY
The online audience today follows Blogs, online
newswires, social Networks, Domain specific blogs &
journals, content created by others users.
For ORM project for the CEO of a India’s leading financial
consultancy eOmega used web2.0 tools such as Blogs,
News index directories, Social Bookmarking sites,
Networks, etc extensively
Result
All leading search engines Google,
Yahoo, MSN, Bing wiped clean of all
negative publicity and old news

20. So what’s the BEST way to
communicate on Social Media?

21. Two Ways to do it
Option One: Do it yourself
a) All social network tools are FREE
b) But it’s time-consuming
c) You’ll need to pay someone to create the conversation
d) You’ll need to pay someone to monitor the conversation
e) If you want to respond you need to speak the ‘language’
f) If you miss something, too bad
g) Great for small businesses without many conversations
Option Two: Professional Social Media Communications from CLOUD 9 Media
a) Costs around $1500-$3000 a month
b) No need to chase CONSUMERS , they come to you
c) You can see who is doing the talking
d) You can get advice on how to respond
e) You know you won’t miss anything because someone else
is doing the watching
a) You can benchmark against your competitors and chart data

22. Engagement Model
Embedded Retainer Model
Cloud9 Media on a retainer for
the marketing & communications
services
All strategic, creative and
artwork costs are part of this
retainer.
All developmental costs are
included.
No need for regular project
based briefing from client.
Multiple windows.
All interventions are
calendarised and a weekly report
is made and reviewed.
All production is charged
separately.
Project Based Assignments
Cloud9 Media takes on special
projects for limited time period
Each job is billed separately
including for creative
development and artwork for
each unit in the assignment.
Calendarisation and project
ownership is not complete – it is
piecemeal.
Overall, more expensive in time
& money
Social Media Training
Cloud9 Media trains Client
teams to execute an effective
social media campaign
Special modules are
created and course ware
given during the training.
This does not include
creating
Campaigns or creatives

23. Ready to get your
Brand Talking?
Call Nipun: + 9818450157
Nipunk.digiqom@gmail.com
Call Jay: + 9811044801
jvbakshi.digiqom@gmail.com
For more information, please visit
www.cloud9media.biz