PPC Search: Cost Per Click Advertising

Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pay Per Click ,[object Object],[object Object],[object Object]

Basic Definition: Cost Per Click (CPC) ,[object Object],[object Object],The Destination Website A sample AdWords ad User

Sponsored and Organic Advertisement

Search Engines Offering PPC ,[object Object],[object Object]

What Is Google? ,[object Object],[object Object]

What is Google Advertising? ,[object Object],[object Object]

Organic & Paid Listing.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Keyword Advertising ,[object Object],[object Object],[object Object]

How we set up account in Goggle Ad words? ,[object Object],[object Object],[object Object],[object Object]

Target Customers ,[object Object]

Benefits of AdWords – Location & Language Targeting Targeting options: You can target ads by location and language ,[object Object],[object Object]

[object Object],[object Object],[object Object],Region/City Targeting Examples

[object Object],[object Object],Customized Targeting Use Customized Targeting to target highly specific areas

Create your ad Write your ad text and choose the keywords that will trigger those ads

A Typical AdWords Ad ,[object Object],[object Object],[object Object]

Set Pricing ,[object Object],[object Object]

Google Ad words Program: How does it work? ,[object Object],[object Object],[object Object]

Keywords Selection ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating New Campaigns ,[object Object],[object Object],[object Object],[object Object]

New Campaigns…… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create New Ad Groups: ,[object Object]

Ad Groups… ,[object Object],[object Object],[object Object],[object Object]

Keywords and Setting Bidding…

Terms… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of Ad Words ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search partners, including: Google properties, including: ,[object Object],Content publishers, including: network Other 20% 80% Benefits of AdWords: Reach 80% Other 20%

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of AdWords: Cost

Search Now the Largest Share of Online Ads Growth of Search: Marketers are voting with their dollars ,[object Object],[object Object],[object Object],[object Object],% Online Advertising Revenue Search Banners Classifieds Sponsorships Rich Media Other

40% Search Search Advertising Is Far More Cost Effective Search Advertising is cheap and effective vs. other ad methods

Benefits of AdWords: Timing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of AdWords: Flexibility ,[object Object],[object Object],[object Object],[object Object]

Benefits of AdWords: Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips for Google Ad words Beginners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Search: Cost Per Click Advertising

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PPC Search: Cost Per Click Advertising