1. Presented by:
Nishant Bindra
Section D
FT-IB-10-833

2. INTRODUCTION
 Titan Industries is the world's fifth largest wrist watch
manufacturer
 Joint venture between the Tata Group, and the Tamil
Nadu Industrial Development Corporation
 Exports watches to about 32 countries around the world
 Titan watches account for a 60% share of the total
Indian market
 Titan Industries has claimed to have manufactured the
world's slimmest wrist watch - Titan Edge)

3. TANISHQ
THE ROYAL
EXACTA
RANGE SPECTRA

4. FINANCIAL GROWTH
YEAR 2010-11 2009-10
Annual sales (crore) 6626.94 4714.98
Gross profit 641.69 406.82
Net profit 430.42 250.32

5. FASTRACK AND PROMOTION
 Titan entered into youth segment as Fastrack in
1998.
 Launch of fastrack was to bring stylish, trendy
and affordable watches for young generation
 Campaign `Cool Watches' from Titan„.
 Target age group 15-25 years
 Digital collection marketed as `Too Sexy for
Your Wrist'.

6.  To attract more female audience communication
was ―Are You on It?„.
 With the new launch, company comes up with
new communication mix to appeal to its target
audience.
 For brand building fastrack sponsored many
college festivals.
 The campaign ‗How Many You Have„ was aimed
to target youth nature of seeking constant
change, wants more.

7. MY SUGGESTIONS….???
 Titan has developed a new line positioned at girls
between the ages of 16 and 24.
 The girls line may be priced within the FasTrack price
band: Rs 850-Rs 1500.
 Titan should launch a ―different look, one that would
be more feminine and colourful in comparison to the
men„s line which is more instrumental, sporty and
macho.

8. “It really doesn‟t matter where you
come from, what matters is where is
want to go”
Have a nice day