Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

1. Basic SEO
Day 1

2. Overview of Course
Internet Marketing, What is SEO? SEO
Introduction
SEO Industry Research, Figures and How
Search Engine works
Website Design SEO Guidelines
Competitors Website Analysis
Keyword Research and Analysis
On-page Optimization

3. Contd.. Overview of Course
Analytics
SEO Tools
Off-page Optimization
Social Media Marketing
Black hat techniques

4. InternetMarketing
It gives companies the ability to:
 Drive high “quality customers” i.e. genuine customer
to their website.
 Increase sales leads from customers looking for your
products and services.
 Build your brand online by communicating marketing
messages to your target audience.
 Increase your profile against your competitors.
 Target a global audience via international search
engines.

5. Search Engine
A program that searches document for specified
keyword or phrase & returns a list of site/links where
those keywords are found.

6. Why are search engines so
important?
 Search engines are the biggest resources of your
websites traffic.
 Higher traffic means more visitors.
 More visitors means more customers and higher
profit.

7. Classification Of Search Engin
 Primary search engines
 Secondary search engines
 Targeted search engines

8. Primary search engines
• most often when search engines come to
mind
• generate the majority of the traffic
• For Ex: Yahoo! Google, and MSN are primary
(also called major) search engines.

9. Secondary search engines
• targeted at smaller, more specific audiences
• useful for regional and narrowly focused
searches
• For Ex: Lycos, LookSmart, Miva, Ask.com,
and Espotting

10. Targeted search engines
• topical search engines
• most specific
• very narrowly focused, usually to a general
topic, like medicine or branches of science,
travel, sports, or some other topic
• For Ex: CitySearch, Yahoo! Travel, and
MusicSearch

11. What Is SEO?
 SEO is an abbreviation for search engine
optimization.
The process of improving web pages so they rank
higher in search engines for your targeted
keywords.

12. Targeted keywords
Targeted keywords are those key phrase those drive
organic traffic to your site
Search engine know what your site is about.
Targeted keywords can get you to the top of search
engine rankings
Attract visitors interested in your web site's content
and products.

13. Ex- Targeted keywords

14. The modification of a web site’s build (body), content,
and inbound linking to better position the site in the
natural/organic results of the major search engines.
Inbound Linking: Incoming links to a website or web
page
Websit
e
Link
Link
Link
Fig. Inbound Linking

15. SEO can be categorized into 2 main parts –
1. Onpage :
• factors that effect your Web site or Web page
• controlled by you or by coding on your page.
2. Offpage :
• external to the website.
• improve a web site's search result ranking

16. Onpage
1. Website Analysis
2. Competitors Analysis
3. Keyword Analysis
4. Meta tag Creation
5. Anchor Text
6. Sitemap Creation
7. Analytic Code
8. Webmaster Code

17. Offpage
1. Search Engine Submission
2. Directory Submission
3. Article Submission
4. Social Bookmarking
5. Social Networking
6. Blog Creation
7. Blog Commenting
8. Forum posting
9. Press Release
10.RSS Feeds

18. Introductionto SEO

19. Introductionto SEO
SEO involves altering website code, content, and
presence in order to increase ranking in search
engines.
At least half a billion searches are made worldwide
on a daily basis.
There are some main players which you must
always consider optimising for, namely Google,
Yahoo, Bing, AOL, and AskJeeves.

21. Although Google makes up for almost half of
worldwide searches, it is not always a good tactic to
relate your site prominence only on Google.
Each search engine searches the web and ranks
sites differently, so when you may be at the top of
one search engine, you might not even be listed on
other one.
Introductionto SEO

22.  For Ex- assume keyword “android development company” for
site : http://www.sourcebits.com
Result:
 Google : 4th position
 Yahoo : 10th position
 Bing : 16th position

23.  important in optimizing rankings
 appear the most in a page
 the spider chooses the appropriate keywords for
each page
 site is indexed based on your keywords
 can be key phrases or a single keyword
Keywords

24.  Do not see a page like humans do, as it cannot
describe an image, or tell you how pretty a site looks.
 It looks at the HTML code and structures it to make
sense.
 Using a text browser, or disabling images and CSS
are a good way of seeing your site through a search
Spiders
“Spiders read only text, nothing else”

25. Normal View Spider View

26. Process of SEO
Initial
Analysis
Keyword
Research
Analysis
Competitor
Analysis
Meta tags
Creation
SE Submission
& Directory
Submission
Social
Bookmarking
Blog, Articles
& Press
Release
Link Building
SERP
Reporting
Search Engine
Optimization
Process

27.  Initial Analysis: analyse your website; any modification or new
pages to be created.
 Keyword Research : used to catalog, index, and find your web
site.
 Competitor Analysis : Research where your competitors are
positioned
 Meta Tag creation : Your meta title, descriptions and page
contents match your keywords
 SE and Directory Submission: submitting your site in
directories and search engines like Google, Yahoo, and Bing.

28.  Social Bookmarking: share, organize, search, and manage
bookmarks.
 Blog, Article & Press Release : comment on the existing blog
or write your own articles & press release.
 Link Building : process of creating inbound links to your own
website.
 SERP Reporting : create ranking report for your keywords.

29. Flash and shockwave
 Your site should not contain flash and shockwave as
spiders do not pick up these files
 Ex-
http://www.mon-monde.com
http://www.infinitcolours.com
SEO - what is NOT recommend

30. Image only sites
 Spiders do not pick up images.
 Do not stuff your site with images or else site will be ignor

31. Image maps
 image map is an image that has multiple links
 Spiders cannot read image maps.
 Do not use them on your home page or critical
pages.
 Either put it at bottom of the page

32. Frames
 Only one page can be titled (titling is critical in
search rankings)
 If the spider cannot read the complete page
(because of the frames), it will not be indexed
properly.
 Some spiders may not even read a frames web
site

33. PDF files
 can be problematic for spiders.
 Although some search engines can index them,
the pages must be interpreted into HTML and can
lose much of their content.
 place PDFs lower down in your site

34. Dynamic pages
 spiders cannot index some content on pages
using ASP, CGI or other dynamic languages.
 Make sure important pages are HTML, no
dynamically generated content.

35. Any Doubts…