Seo Surgery APAC #3 - SEO Audit of JAC Recruitment by Nitin Manchanda

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Nitin Manchanda shared his findings after a quick technical SEO audit of JAC Recruitment which is an international recruitment company operating in 11 countries.

Marketing

Nitin Manchanda
Global Head of SEO at trivago
1

JAC Recruitment
https://www.jac-recruitment.hk/
Recruitment
Company
Operating in 11
Markets
2

Some of the things which I
found okay, are
4

But I know, you’re not here
to hear good things only!
8

Do they really have a
separate website for
Indian Market? 11

Why can’t I see
http://www.jac-recruitment.in/?
13

What’s stopping them
from ranking for correct
TLDs in targeted market?
14

Oh! No Moment
#1
No hreflang tags
on the site!
15

I’m sorry, but
what’s the
connection?
18

Oh! No Moment
#2
Content not in
local language
19

Advice
Provide content in local
language(s) at least!
I would never visit a
website again if I don’t
understand the
language it’s providing
content in.
20

I’m not sure if everyone in the UK can
really understand, and trust this ¯_(ツ)_/¯
21

Oh! No Moment
#3
Even meta tags
aren’t in local
language
22

Oh! No Moment
#4
So much of
Discrimination
25

Advice Migrate all the sites to
HTTPs
26

Oh! No Moment
#5
Discrimination,
again!
28

Advice
Implement HTTP/2
https://searchengineland.com/everyone-moving-http2-236716
29

Oh! No Moment
#6-7-8-9-10..
Basics are missing
too!
32

Advice
- Don’t interlink broken
pages. Why to waste
crawl budget? It’s
precious!
- Don’t duplicate pages
- Implement canonical
everywhere
https://searchengineland.com/everyone-moving-http2-236716
33

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Seo Surgery APAC #3 - SEO Audit of JAC Recruitment by Nitin Manchanda

1. Nitin Manchanda Global Head of SEO at trivago 1

2. JAC Recruitment https://www.jac-recruitment.hk/ Recruitment Company Operating in 11 Markets 2

3. Let’s start with the sweet part :) 3

4. Some of the things which I found okay, are 4

5. 5

6. 6

7. 7

8. But I know, you’re not here to hear good things only! 8

9. 9

10. Searching on Google India 10

11. Do they really have a separate website for Indian Market? 11

12. http://www.jac-recruitment.in/ 12

13. Why can’t I see http://www.jac-recruitment.in/? 13

14. What’s stopping them from ranking for correct TLDs in targeted market? 14

15. Oh! No Moment #1 No hreflang tags on the site! 15

16. 16

17. Advice Implement hreflang tags! 17

18. I’m sorry, but what’s the connection? 18

19. Oh! No Moment #2 Content not in local language 19

20. Advice Provide content in local language(s) at least! I would never visit a website again if I don’t understand the language it’s providing content in. 20

21. I’m not sure if everyone in the UK can really understand, and trust this ¯_(ツ)_/¯ 21

22. Oh! No Moment #3 Even meta tags aren’t in local language 22

23. Advice Provide content in the language people understand! This would also affect your brand equity. Stop serving content which looks SPAM. 23

24. 24

25. Oh! No Moment #4 So much of Discrimination 25

26. Advice Migrate all the sites to HTTPs 26

27. 27

28. Oh! No Moment #5 Discrimination, again! 28

29. Advice Implement HTTP/2 https://searchengineland.com/everyone-moving-http2-236716 29

30. 30

31. 31

32. Oh! No Moment #6-7-8-9-10.. Basics are missing too! 32

33. Advice - Don’t interlink broken pages. Why to waste crawl budget? It’s precious! - Don’t duplicate pages - Implement canonical everywhere https://searchengineland.com/everyone-moving-http2-236716 33

34. Thank you! @_nitman nitman 34

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