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The new era of bots, multi-channel
messaging solutions, dynamic routing
and automation of everything
CONVERSATIONAL COMPUT...
01
DORMITO BENE?
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything
HISTORY
03
ELIZA - 1966
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything
04
IRCBOT - 1990
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything
05
SMARTER CHILD – 2000
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everythi...
BOTS: FORGET APPS, NOW THE
BOTS TAKE OVER
06
Bots send us a message when we need to
know or respond to something, but stay...
BOTS: FORGET APPS, NOW THE
BOTS TAKE OVER
07The new era of bots, multi-channel messaging solutions, dynamic
routing and au...
RECENT MILESTONE IN CHATBOT
AGE
08
March 2016 :
Microsoft released a bot framework at BUILD.
April 2016:
Facebook opened u...
IS SMS STILL ALIVE?
P2P SMS TRAFFIC
010
P2P SMS traffic is declining as a result of
chat app adoption:
2012: SMS began to plateau/decline
from...
SMS – UBIQUITY RESULTS 2015
011
In 2015 the SMS volumes have grown by 31% compared to 2014.
Credits: Osservatorio Mobile B...
BULK MESSAGING SERVICES
012
Bulk SMS
Messages, have
grown by 13%
compared to 2014.
Credits: Osservatorio Mobile Marketing ...
A2P COMMUNICATION VIA SMS
013
Weaknesses
SMS is limited to 160 characters
SMS doesn’t support images/videos
SMS doesn’t su...
GLOBAL A2P SMS MARKET
014
Global A2P SMS Market Revenue, 2012 – 2020 (USD Billion) and Y-o-Y Growth (%)
CRM services appli...
THE GLOBAL MESSAGING
APP LEADERS
015
wearesocial.com
1000
860
800
650
300
249
212 200
100 100
WhatsApp QQ Messenger FB Mes...
CLOSED SYSTEMS vs. OPEN SYSTEMS
LIMITATIONS
017
SMS & E-Mail
Interoperable / Open protocols
Public
Standard
Works without data connection (SMS)
Instant Me...
GOOGLE, GSMA & JIBE
018
Is Google trying to solve the current limitations of IM
platforms with Jibe?
The new era of bots, ...
FB MESSENGER APP STORE
019
Will Facebook Messenger become the next main app
store?
The new era of bots, multi-channel mess...
ACTIVE USER BY SOCIAL
PLATFORM
020
100 100 100
200 212
249
300 320
500
560
630 650
800
860
1000
1600
wearesocial.com
Month...
FB MESSENGER APP STORE
021
...definitely YES!
The new era of bots, multi-channel messaging solutions, dynamic
routing and ...
MULTI-PLATFORM or NATIVE?
022The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of eve...
THE FUTURE: ENTER THE BOT-
TO-BOT ERA
023
BOT-to-BOT communication:
regardless of whether they have an
actual API integrat...
024
DORMITO BENE?
The new era of bots, multi-channel messaging solutions, dynamic
routing and automation of everything
UBIQUITY ITA
via Teodosio 65
20131 Milano
UBIQUITY CH
via Cantonale 18
Tecnopolo Ticino Stabile Suglio
Entrata EST 6928 Ma...
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The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything

We are entering a new era where it seems that everything can be managed via chatbots (instead of apps full of “messy” UIs).
Messaging is becoming “liquid”, channels are increasing, for P2P messages SMS are falling down while Whatsapp and other IMs surpassed every other communication channel in history.
What will be a possible future? How can we organize and aggregate everything, solving the complexity and gaining momentum from all the opportunities?

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The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything

  1. 1. The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything CONVERSATIONAL COMPUTING AND CHATBOTS REVOLUTION Nicola Junior Vitto (@njvitto) Spazio Venini, Milan - June, 24th
  2. 2. 01 DORMITO BENE? The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  3. 3. HISTORY
  4. 4. 03 ELIZA - 1966 The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  5. 5. 04 IRCBOT - 1990 The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  6. 6. 05 SMARTER CHILD – 2000 The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  7. 7. BOTS: FORGET APPS, NOW THE BOTS TAKE OVER 06 Bots send us a message when we need to know or respond to something, but stay invisible otherwise Your personal bot will supervise other bots on your behalf, per your personal preferences. You may choose to delegate authority to bots that act autonomously on your behalf Bots are simply Telegram accounts operated by software and AI features. They can teach, play, search, broadcast, remind, connect, integrate with other services, or even pass commands to the Internet of Things. Bots are the new app The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  8. 8. BOTS: FORGET APPS, NOW THE BOTS TAKE OVER 07The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  9. 9. RECENT MILESTONE IN CHATBOT AGE 08 March 2016 : Microsoft released a bot framework at BUILD. April 2016: Facebook opened up its Messenger platform at F8, and Telegram announced a prize for bot developers. May 2016: Google announced its own Allo Messenger and voice- enabled home speaker at I/O, and Amazon made the sneakily successful Alexa accessible in a browser, without Echo hardware June 2016 : Apple finally opened up iMessage to third-party integrations and announced the Siri SDK The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  10. 10. IS SMS STILL ALIVE?
  11. 11. P2P SMS TRAFFIC 010 P2P SMS traffic is declining as a result of chat app adoption: 2012: SMS began to plateau/decline from a peak of 22 billion/day. 2013: WhatsApp exceeded SMS messaging (with a much smaller user base). 2015: Messaging app users are engaged. Spend 20+ minutes per day on top messaging apps. The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  12. 12. SMS – UBIQUITY RESULTS 2015 011 In 2015 the SMS volumes have grown by 31% compared to 2014. Credits: Osservatorio Mobile Banking Ubiquity http://www.ubiquity.it/sites/default/files/ubiquity/report/Report-Mobile-Finance-Full-Year-2015-ITA.pdf The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  13. 13. BULK MESSAGING SERVICES 012 Bulk SMS Messages, have grown by 13% compared to 2014. Credits: Osservatorio Mobile Marketing & Service, Politecnico di Milano 1.918 MLN 2.205 MLN 2.581 MLN 2.96 MLN 0 500 1.000 1.500 2.000 2.500 3.000 3.500 2012 2013 2014 2015 The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  14. 14. A2P COMMUNICATION VIA SMS 013 Weaknesses SMS is limited to 160 characters SMS doesn’t support images/videos SMS doesn’t support rich text SMS is not very elegant when it comes to broadcast or group communication Bulk SMS has an higher cost than alternatives based on Internet Strengths SMS works everywhere: smartphone penetration will not reach 50% globally until 2018 while A2P SMS will continue to grow SMS protocol works across different networks and on any device (while IM has interconnectivity issues) using standard and secure technologies (SMSC/SS7) 98% of SMS are opened within 5 mins The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  15. 15. GLOBAL A2P SMS MARKET 014 Global A2P SMS Market Revenue, 2012 – 2020 (USD Billion) and Y-o-Y Growth (%) CRM services application segment is projected to reach USD 23.52 billion in 2020, recording a CAGR of 4.9% from 2014 to 2020 Industries such BFSI and e- commerce are among the largest users of A2P SMS services High growth recorded by these industries is driving the A2P SMS market in APAC The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  16. 16. THE GLOBAL MESSAGING APP LEADERS 015 wearesocial.com 1000 860 800 650 300 249 212 200 100 100 WhatsApp QQ Messenger FB Messenger WeChat Skype Viber Line SnapChat BBM Telegram MOST POPULAR MOBILE MESSAGING APPS 2016 Monthly Active Users in Million The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  17. 17. CLOSED SYSTEMS vs. OPEN SYSTEMS
  18. 18. LIMITATIONS 017 SMS & E-Mail Interoperable / Open protocols Public Standard Works without data connection (SMS) Instant Messaging Platform Closed protocols Private Non-standard Work only with data connection The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  19. 19. GOOGLE, GSMA & JIBE 018 Is Google trying to solve the current limitations of IM platforms with Jibe? The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  20. 20. FB MESSENGER APP STORE 019 Will Facebook Messenger become the next main app store? The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  21. 21. ACTIVE USER BY SOCIAL PLATFORM 020 100 100 100 200 212 249 300 320 500 560 630 650 800 860 1000 1600 wearesocial.com MonthlyActiveUsersinMillion ...probably YES! The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  22. 22. FB MESSENGER APP STORE 021 ...definitely YES! The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  23. 23. MULTI-PLATFORM or NATIVE? 022The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  24. 24. THE FUTURE: ENTER THE BOT- TO-BOT ERA 023 BOT-to-BOT communication: regardless of whether they have an actual API integration in place. The big finale: bot-to-bot-to-consumer Semantic web :connecting every online service with every other online service The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  25. 25. 024 DORMITO BENE? The new era of bots, multi-channel messaging solutions, dynamic routing and automation of everything
  26. 26. UBIQUITY ITA via Teodosio 65 20131 Milano UBIQUITY CH via Cantonale 18 Tecnopolo Ticino Stabile Suglio Entrata EST 6928 Manno UBIQUITY UK 33 Cork Street W1S 3NQ Mayfair, London CONTACT njvitto AT njvitto DOT com social: @njvitto www.ubiquity.eu marketing@ubiquity.eu Milan +39 02 2885841 London +44 20 3514 8209

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