Social Media Basics for Educators          Made possible by HP’s Office of        Sustainability & Social Innovation      ...
Your New PLC
What are we talking about?
What makes up a social media identity?1) Goals2) Audience3) Inspiration4) Voice                             Photo via Bigs...
First thing’s first. Listen up.
Formulate Questions. Gather Data.
Define your goals.                1. Build Community. Connect our talented and dedicated                volunteers with ea...
Know your audience(s).                Photos via BigStock
Apply your goals.
Build your identity through voice.
It’s OK to Eavesdrop.          Twitterfall.com                                  #HPcatalyst        #Glo                   ...
Rebecca OtisFounder, LocalizeAustin
What Content? Tell Your Story• What Do I Post?   –   News   –   Announcements   –   Events   –   Milestones (Give audience...
Content Creation: Reach the World• How do you find/create content that is  compelling for your audience?  – Search for rel...
Content Creation: Reach the World• How do you find/create content that is  compelling for your audience?  – Community sour...
Content Creation: Reach the World• How do you find/create content that is  compelling for your audience?  – Internal news,...
Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachother2....
Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachother2....
Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachotherHO...
Content Creation: Reach the World • One Step FurtherGOALS:2. Increase brand recognition, site traffic - build businessHOW?...
Content Creation: Reach the World • One Step FurtherGOALS:3. Promote intercultural awareness and geographic literacy -buil...
Content Creation: Business Math at          Conestoga CollegeGOALS:1. To increase the visibility2. Make connections with o...
Content Creation: Business Math at           Conestoga CollegeHOW?GOAL: Make connections with other educators who are doin...
Content Creation: Business Math at           Conestoga CollegeHOW?GOAL: Encourage entrepreneurs from around the world to t...
Content & Tools• What type of content do you post to Facebook  vs. Twitter, etc.?  – Can post same content, format varies ...
Reused Content is Encouraged!• Cross-posting can yield positive returns.  – Internal:     • Ex: Set up Facebook event, sha...
Reused Content is Encouraged!• Cross-posting can yield positive returns.  – External     • Partners, collaborators, partic...
Results-Driven      (Audience-Focused) Content• How do I post for maximum return?  – Secret potion:     • Include a minimu...
Results-Driven    (Audience-Focused) Content                    ##
Results-Driven(Audience-Focused) Content
Search, Measure, Schedule• Tools like HootSuite, Social Oomph, Radian 6,  Tweetdeck can help you manage multiple  accounts...
Samantha says:
Set up your Facebook.
Set up your Twitter.
Create a YouTube Channel…  …and share from ours!
There’s homework. And a campaign!Photo via BigStock                     go.nmc.org/social-media-help                      ...
Stay Connected and Stay Tuned!          samantha@nmc.org   September 26th Workshop:Measuring Your Social Media Efforts    ...
HP Catalyst Online Workshop > Social Media Basics
HP Catalyst Online Workshop > Social Media Basics
HP Catalyst Online Workshop > Social Media Basics
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HP Catalyst Online Workshop > Social Media Basics

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So your academic project is running successfully. Fantastic! Now it’s time to spread the word to your community and beyond. Social media is one of the most effective vehicles for doing just that. Looking to provoke discussions around your project? Secure more funding? Garner more publicity? Or just help people understand what you’re doing and why it’s important? There’s a (free!) social media tool for everything. We’re hosting two HP Catalyst online workshops to help you leverage social media to boost your project’s visibility and achieve your goals.

This first workshop will teach you all of the social media essentials, including:

• Defining your goals
• Building a solid social media identity
• Knowing and leveraging your various audiences
• Discovering what pages to follow
• Setting up your own Facebook and Twitter pages for your project
• Posting different types of content
• Creating and finding effective content to share
• Understanding what content to share in different platforms
• Connecting with your immediate community and global community
• Centralizing your social media platforms

Publié dans : Formation, Technologie, Business
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HP Catalyst Online Workshop > Social Media Basics

  1. 1. Social Media Basics for Educators Made possible by HP’s Office of Sustainability & Social Innovation Rebecca Samantha Otis Adams Photo via Bigstock
  2. 2. Your New PLC
  3. 3. What are we talking about?
  4. 4. What makes up a social media identity?1) Goals2) Audience3) Inspiration4) Voice Photo via Bigstock
  5. 5. First thing’s first. Listen up.
  6. 6. Formulate Questions. Gather Data.
  7. 7. Define your goals. 1. Build Community. Connect our talented and dedicated volunteers with each other. 2. Build Business. Increase brand recognition and site traffic. 3. Build Credibility. Promote intercultural awareness and geographic literacy to foster recognition of expertise in our field.1. Increase visibility of our project beyond the HPCatalyst Network.2. Make connections with other educators to createalliances and share resources.3. Encourage entrepreneurs from around the worldto take part in our project.
  8. 8. Know your audience(s). Photos via BigStock
  9. 9. Apply your goals.
  10. 10. Build your identity through voice.
  11. 11. It’s OK to Eavesdrop. Twitterfall.com #HPcatalyst #Glo ia balE ed d lM#edtech So cia #Ed at d ch #STEM #e #ele g in ar ning n ar le #m Photo via BigStock
  12. 12. Rebecca OtisFounder, LocalizeAustin
  13. 13. What Content? Tell Your Story• What Do I Post? – News – Announcements – Events – Milestones (Give audience a preview or upcoming event to pique interest) – Photos of project (behind-the-scenes) – Video clips (*multimedia is a big plus) – Media coverage – Giveaways – Trivia, Contests, Surveys – News about partners, contributors (people/businesses/organizations like attention)
  14. 14. Content Creation: Reach the World• How do you find/create content that is compelling for your audience? – Search for relevant orgs., groups on FB & ‘Like’
  15. 15. Content Creation: Reach the World• How do you find/create content that is compelling for your audience? – Community sourced content, community interest, – FUN!
  16. 16. Content Creation: Reach the World• How do you find/create content that is compelling for your audience? – Internal news, info, communications, cross- promotion
  17. 17. Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachother2. Increase brand recognition, site traffic - build business3. Promote intercultural awareness and geographic literacy -build credibility/recognition of expertise in our field
  18. 18. Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachother2. Increase brand recognition, site traffic - build business3. Promote intercultural awareness and geographic literacy -build credibility/recognition of expertise in our field
  19. 19. Content Creation: Reach the World • One Step FurtherGOALS:1. Connect our talented and dedicated volunteers witheachotherHOW?•Volunteer, participant webinars or G+ Hangouts•Create Twitter lists with participants that others can follow andfor your own records/communications•Share stories from volunteers in similar geographic locations,or group content
  20. 20. Content Creation: Reach the World • One Step FurtherGOALS:2. Increase brand recognition, site traffic - build businessHOW?•Post on blog, ask participants to be guest contributors, postquestion on social channels, answer on blog/website•Video troubles but can be very effective – recorded Skypeinterviews or live chats with volunteers around the world, poston website (events calendar, volunteer applications)•Add Reach the World logo, icon, or words to photos and videosposted to social channels
  21. 21. Content Creation: Reach the World • One Step FurtherGOALS:3. Promote intercultural awareness and geographic literacy -build credibility/recognition of expertise in our fieldHOW?•Connect with geographers, host live Twitter chats of FB Q&A•Post volunteer articles from National Geographic partnershipon social media channels•Host contest for volunteers to take and post photos of pictureswith national or state officials in their location
  22. 22. Content Creation: Business Math at Conestoga CollegeGOALS:1. To increase the visibility2. Make connections with other educators who aredoing similar things3. Encourage entrepreneurs from around the world totake part in our project and share how they use mathwith our students.
  23. 23. Content Creation: Business Math at Conestoga CollegeHOW?GOAL: Make connections with other educators who are doing similar things•The Power of Google
  24. 24. Content Creation: Business Math at Conestoga CollegeHOW?GOAL: Encourage entrepreneurs from around the world to take part in ourproject and share how they use math with our students.•Search for entrepreneurial and math organizations in Facebook or Twitter,then engage and survey, ask questions, post challenge on their pages, hostlive Q&A
  25. 25. Content & Tools• What type of content do you post to Facebook vs. Twitter, etc.? – Can post same content, format varies – Differing features Facebook Twitter Events ✓ Text only Polls ✓ Text only Videos ✓ Text only Photos ✓ ✓
  26. 26. Reused Content is Encouraged!• Cross-posting can yield positive returns. – Internal: • Ex: Set up Facebook event, share on Twitter, blog, YouTube, Google+ to get more eyes, ears, attendees! • Reach different audiences that prefer different tools • Different makeup of content (YouTube video promo of event, Facebook event link in text, event graphic/photo) *Make sure format is appropriate for each tool.
  27. 27. Reused Content is Encouraged!• Cross-posting can yield positive returns. – External • Partners, collaborators, participants like to be acknowledged and valued. Re-share their content to your audience to help boost their credibility, increase their audience, and they may do the same for you. • Share related and relevant content from other groups, just be sure to cite them appropriately!
  28. 28. Results-Driven (Audience-Focused) Content• How do I post for maximum return? – Secret potion: • Include a minimum of one: – Link – Tag – Photo – Video
  29. 29. Results-Driven (Audience-Focused) Content ##
  30. 30. Results-Driven(Audience-Focused) Content
  31. 31. Search, Measure, Schedule• Tools like HootSuite, Social Oomph, Radian 6, Tweetdeck can help you manage multiple accounts and search for relevant messages.
  32. 32. Samantha says:
  33. 33. Set up your Facebook.
  34. 34. Set up your Twitter.
  35. 35. Create a YouTube Channel… …and share from ours!
  36. 36. There’s homework. And a campaign!Photo via BigStock go.nmc.org/social-media-help or #hpcatalyst
  37. 37. Stay Connected and Stay Tuned! samantha@nmc.org September 26th Workshop:Measuring Your Social Media Efforts Photo via Bigstock Sign Up: go.nmc.org/catalyst-soc-media

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