The document discusses various strategies for researchers to maximize the impact of their work, including where and how to publish. It addresses choosing journals based on impact factors, open access publishing models, and alternative publication venues. It also covers measuring the impact of published work through metrics like readership, citations, and influence. The overall goal is to help researchers gain visibility, recognition and make the most of disseminating their research findings.

1. Unlocking your research: where to
publish for maximum impact
Moira Bent &
Julia Robinson
Tracy Speeding at www.flickr.com/shutterbugsheep
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2. Researchers as producers as well
as consumers of information
Part 1: Pre publication: Maximising your impact -
How and where to publish
• Journal impact factors to identify the best journal
• Open access publishing – what and why
• Alternative places to publish
• Issues to be aware of
• Plagiarism
• Copyright
Part2: Post Publication: Measuring your impact
• Who has been reading it?
• How often?
• Where from?
• Have I made a difference?
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3. Being an informed researcher
Information Information
Skills Behaviours
• Finding • Understanding
• Managing • Awareness
• Creating • Habits and
• Disseminating attitudes
So are you an informed researcher?
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4. Writing for publication?
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Image used: http://www.flickr.com/photos/asimulator/3258082746/

5. Writing for publication : not me!
 Who me?
 I don’t know how to start – what to write,
where to publish
 I don’t write well
 I don’t know the right kind of writing style
 I’m just not confident
 What if people criticise my writing or laugh
at me?
 What if no one wants to publish it?
 I’ve got nothing to say
 I just don’t have time
 I don’t have to do it just yet…..
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6. Writing for Publication: why should I start now?
 Reporting the results of research
 Exploring your interest in a topic
 Make an original contribution – I’ve got
something to say
 Self promotion –
reputation, recognition, career
 Networking with peers
 It’s exciting, interesting, challenging, a new
experience
 My supervisor suggested it
 Writing up a presentation
 I think I’ll be good at it
 Getting into practice for my thesis
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7. WfP: Getting started
Start small
 Try “softer formats” – features,
descriptive articles, commentaries,
opinions.
 Try less academic publications
 New technologies – blogs, wikis
 Write some book reviews
 Publish your literature review
 Write up a conference presentation
 Publish a conference poster
http://posters.f1000.com
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8. Before you start writing, decide
What type of publication?
• Journal article
• Conference paper
• Book chapter
• Book review
• Case study
Factors to consider
• Your motivation
• Your message
• Your audience
• Your subject knowledge
• Recommendation / Invitation /Word of mouth
• Reputation of the journal
• Journal ranking tools provide quantitative information
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9. Writing Development Centre
http://www.ncl.ac.uk/students/wdc/
 Events and workshops
 One to one support
 Online Resources
Level 2 Robinson Library
wdc@ncl.ac.uk
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10. Think about your impact
I want to be
famous!
Before submitting your work for publication…
Make all your publications count
 Decide on the form of your name and be
consistent
 Use the agreed form of your institution’s
name and research group
 Register for a ResearcherID
 http://isiwebofknowledge.com/researcherid/
 And/or on academia.edu
 http://newcastle.academia.edu/MoiraBent
 And/or on ResearchGate
 http://www.researchgate.net/profile/Moira_Bent/
 And/or LinkedIn
 http://www.linkedin.com/
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11. How can Journal Ranking Tools help?
Identify the
How much impact
(relative)
does a specific
importance of a
journal have?
journal
Identify key Identify places in
journals to read which to publish
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12. Journal Citation Reports (JCR)
 Part of Web of Knowledge
 Original journal ranking tool
 Search for individual journal title
 Compare groups of journals by subject
category
 Provides range of metrics for a journal
 Impact of a journal over 2 or 5 year period
 How quickly do articles get cited (immediacy
index number)
 Does citing continue over a long period of time?
(cited half life)
 Key metric – 2 year Journal Impact Factor
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13. How is the Impact Factor calculated?
The 2 year impact factor is a measure of the
frequency with which the "average article" in a
journal has been cited up to two years after
publication.
The 2011 impact factor for a journal =
“the number of times that articles that were
published in 2009-2010 were cited during 2011”
divided by
“the number of articles published in 2009-2010”
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14. Limitations of the Journal Citation Reports
 Only covers journals indexed in the
Web of Science
 Known subject weaknesses e.g.
engineering
 US bias
 May not cover new or niche subject
areas
 New titles not covered for 2-3 years
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15. ** New**
Google starts ranking journals
Google Scholar Metrics (launched 1 April 2012)
 http://googlescholar.blogspot.co.uk/2012/04/g
oogle-scholar-metrics-for-publications.html
 Browse top 100 publications ordered by five-
year h-index & h-median metrics
 Search for publication title
 Google Scholar Metrics covers many (but not
all) articles published between 2007 and 2011
 Includes journal articles only from websites
that follow Google’s inclusion guidelines
 Plus small number of conference articles and
preprints
 http://scholar.google.com/citations?view_op=t
op_venues
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17. The importance of plagiarism to authors
 Plagiarism
Passing off someone else’s work, whether
intentionally or unintentionally, as your
own for your own benefit
 Collusion
To work together for mutual benefit but
with the intention to deceive a third party
What do you think?
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18. Does it really matter?
Plagiarism in the news
 UK academic at Leuven University, Belgium
2010
 Iran’s science minister 2009
 Dean of Durham University Business School
Oct 2007
 Senior lecturer -Cardiff University Sept 04
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19. Plagiarism is about:
 Using ANYTHING
without
acknowledgement
 Words
 Ideas
 Data
 Images Too much
information!
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20. Plagiarism help and advice
 Right-Cite
http://www.ncl.ac.uk/right-cite/
 Newcastle University website
 High standards for academic conduct
 Links to further help
 JISC Internet Plagiarism Advisory Service
http://www.plagiarismadvice.org/
 Generic advice for institutions, academic staff and
students
 Educational tools for students in the area of plagiarism
 A portal to external online resources on the issue of
plagiarism
 Guidance on copyright and data protection issues
relating to plagiarism
 A link to the electronic detection service and training on
its use
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21. Open Access publishing
Tracy Speeding at www.flickr.com/shutterbugsheep
Making research outputs freely
available with no barriers such as
payment or passwords
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22. Understanding the process
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23. Benefits of Open Access publishing
For the For a For society in
For the author
institution researcher general
• Enhanced • Showcase for • Access to • Publicly
visibility research materials to funded
• Wider • Maximum which their research
readership impact for library should be
• Increased their research doesn’t freely
impact • REF subscribe available
• Compliance • Developing
with funding countries
requirements have access
to cutting
edge
research
See the Working Group on Expanding Access to Published
Research’s Report (a.k.a. the Finch Report)
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24. Funding Council requirements
Research Councils UK (RCUK)
• From 1st April 2013, support mixed approach (Gold OR Green)
• If Gold, funding for APCs available through block grant to
Newcastle University
• If Green, maximum embargo 6 months (except AHRC and ESRC
where max. 12 months)
European Commission (Horizon 2020)
• From 2014, support mixed approach (Gold or Green)
• If Gold, APCs can be eligible for reimbursement by the European
Commission
• If Green, maximum embargo 6 months (except for articles in
fields of social sciences and humanities where max. 12 months)
If in doubt, search SHERPA JULIET
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25. Example: EPSRC
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26. Copyright: who owns what?
It depends!
• On your employer/institution
• (copyright on all materials submitted for higher degrees
remains with candidate –
BEWARE third party rights)
• On your contract agreement
• On the publisher’s policies
For more information
• Research & Enterprise Services (University policies)
• SHERPA ROMEO (publishers’ policies)
• Web2Rights (Web 2.0 and IPR)
• Ask the Library – email eprints-admin@ncl.ac.uk
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27. Example: Journal of Animal Science
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28. Routes to OA
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29. Newcastle University ePrints
Journal articles
Free access to peer-
Conference papers
reviewed research
Book chapters
produced by Bibliographic
Newcastle University Staff can records extracted
staff (where upload via from WoK
uploaded) MyImpact
Search by
keyword
Browse by
author or year
c. 73171 bib records
c. 5379 with f/t (7.35% of total)
(as of 29/01/2013) Contact
eprints-admin@ncl.ac.uk
http://eprint.ncl.ac.uk/ University Library

30. Thank you for listening…
Links and more information at:
Research Impact: Making an impact and
measuring the impact of your research
http://libguides.ncl.ac.uk/impact
Open Access and ePrints
http://libguides.ncl.ac.uk/openaccesseprints
Further online help (tutorials and handouts) at:
MyRI: Measuring my Research Impact
http://www.ndlr.ie/myri/
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