6. Process of translating an
idea or invention into a
good or service that
creates value or for which
customers will pay
• An app
• A two-sided marketplace
• A social media plugin
• A website
A B
Outcome Definition
12. Prepare
Plan
Perform
• What problem am I trying to solve?
• Why is this problem worth solving?
• Who are my customers?
• What are they looking for?
• How might I add value?
15. • Create relevant content
(eg: articles, training,
coures, ebooks)
• Promote content
• Learn best practices,
trends, needs
• Understand the space I
operate in
• Become a thought leader
in the technology industry
• Learn how to be a better
developer, engineering
manager or entrepreneur
• Stay on top of industry
trends
JOBS TO BE DONE TASKS TO DO
18. You can’t build a
reputation on
what you are going
to do.
HENRY FORD
19. Prepare
Plan
Perform
Content
WordPress as a content management
tool
Merchandise
womenintechnology.threadless.com
Print-on-demand online store
Training & courses
Mailerlite & Mailchimp with
automated workflow
Social media
Buffer to stay active in social media via
scheduled updates
Digital products
Simplegoods for secured hosting of
digital products with Stripe payment
integration
Analytics
Google Analytics & other analytics
tools