1. Social Media vs
Social BusinessPresentation by Noemi Lardizabal-Dado
@momblogger

2. The Difference Between Social Media & Social
Business

3. What is social business
Social Business is the creation of an organization
that is optimized to benefit its entire ecosystem
(customers, employees, owners, partners) by
embedding collaboration, information sharing, and
active engagement into its operations and culture.
The result is a more
responsive, adaptable, effective, and ultimately
more successful company.

4. Social Media
Social Media are the platforms and technologies that people
use to communicate and create interactively, like
Twitter, Facebook, Yammer, or YouTube. Most often we
refer to social media as the technologies that are used
between a company and the public at large, but it could also
refer to the platforms used inside a company

5. Social Business
• is the process and result of optimizing your internal
business to take advantage of social media’s
opportunities, putting processes and governance in place
• to mitigate its risks and adapt to its implications, and
applying social concepts and technology internally to
enable collaboration, sharing, innovation, and open
engagement.
• Social business can encompass using external social
media, but it’s not a requirement. Technically, an
organization can be a social business without engaging
publicly in social media at all.

6. Six stages of social business transformation

7. Social pushes into all parts of the business

8. Benefits of Social
business
Improved customer satisfaction
since you’re reacting faster and more openly,
applying their input towards improving products
and services, and making them feel like a much
more invested and engaged part of your business.

9. Benefits of Social
business
More effective knowledge sharing that’s one part a
sound technology base, one part well-thought out
process, and a large part giving everyone from
employees to partners the ability to learn
from, contribute to and preserve the collective
intelligence of the company.

10. Benefits of Social
business
Lowered costs through everything from improved
product development and an appetite for innovation
to more efficient internal processes, more
collaborative employee education and training, and
stronger relationships with partners that yield better
opportunities.

11. Benefits of Social
business
Deeper employee loyalty fueled by a more
collaborative work environment that empowers
each person in the organization to be a part of
shifting and improving the business. That makes
your company a more attractive place to work, too.

12. Benefits of Social
business
Strengthened brand reputation
from customers and partners who feel better
informed, heard, and connected, and from the
people inside your organization who are charged
with stewarding that brand in their everyday work.

13. Benefits of Social
business
Clearly established vision
and governance to guide the organization’s social
initiatives overall, and a coordinated center to unify
independent social and collaboration projects
within departments or business units.

14. Social business planning
• Vision & Goals Is there a guiding
vision for why the company wants to
become a social business and what they
hope to achieve as a result?
• Cultural Readiness: Is the
organization’s mindset conducive to
change and the more open and
collaborative nature of social business?
• Organizational Structure: Is the design
of the business optimal for faster
information flow and more distributed
decision making? Are all the pivotal
roles filled with the right people? Are
there critical roles that don’t yet exist?
• Social Strategy: Are there external and
internal social strategies in place, and
are they unified or integrated in some
way?
• Communication: Are there fluid
communication processes in place and
the infrastructure and tools available
to support them?
• Social Technologies: What systems
are in place now, and are they
consistent across the business? Are
there needs gaps?
How is due diligence and deployment
being handled?
• Training and Education: How is social
business and social media education
being designed and implemented
throughout the organization?

15. sources
• http://www.sideraworks.com/our-
approach/what-is-social-business/
• Read more about social business
• http://www.scoop.it/t/social-
business-by-momblogger
• http://www.socialbusinessasia.com
/social-business-defined/
• http://www.fastcompany.com/177
9375/move-over-social-media-
here-comes-social-business
• http://thenextweb.com/insider/201
3/03/06/to-truly-be-a-social-
business-here-are-the-six-stages-
that-every-company-has-to-go-
through/
• http://www.altimetergroup.com/re
search/reports/evolution-social-
business