The Ecological Productive Infrastructures of the Port Authority Bus Terminal – NYC By Noémie Benoit.

1. FIRST PRIZE
Green Architecture
Competition on Biodiversity
Netherlands Architecture
Institute NAI
+
Dutch Ministry of Economic
Affairs, Agriculture &
Innovation
24/09/2012
Brussels The Ecological Productive Infrastructures
Sustainability Engineer Architect Noémie Benoit - Master Delft University of Technology -TSD specialization
Communications
Lunch Communication Learnings from Green Architecture

2. FIRST PRIZE
Green Architecture
Competition on Biodiversity
Netherlands Architecture
Institute NAI
+
Dutch Ministry of Economic
Affairs, Agriculture &
Innovation
PROJECT
From theory to practice: urban planning, architecture & business model
DISCUSSION on 2 main communication concepts
The multi-stakeholder process
Packaging the complexity to make it accessible
24/09/2012
Brussels The Ecological Productive Infrastructures
Sustainability Engineer Architect Noémie Benoit - Master Delft University of Technology -TSD specialization
Communications
Lunch Communication Learnings from Green Architecture

3. PROJECT
From theory to practice: urban planning, architecture & business model
PROJECT
24/09/2012 • creating real solutions
Brussels
Departure • to offer better than today
Sustainability
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Lunch
point • new opportunities
• more impact

4. PROJECT
24/09/2012
• to dissect
Brussels
The complex system • to represent
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of biodiversity • to translate

5. PROJECT
24/09/2012
Brussels
The complex system The three main understandings
Sustainability
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of biodiversity > translated into design conditions...

6. PROJECT
24/09/2012
• concentrate sustainability issues
Brussels
The problematic • extreme technosphere milieu
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urban ecosystem • rely on other ecosystems

7. PROJECT
24/09/2012
Brussels
The problematic NYC, manmade world between 1609 and 2009
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urban ecosystem

8. PROJECT
24/09/2012
Brussels
The problematic • critical but potential
• check typologies depending on their hosting
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urban ecosystem capacity for animals & vegetals
• FOCUS: infrastructures

9. PROJECT
24/09/2012
Brussels
Application of the • taking care of the available water resource
• resisting to hurricanes
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wetland on NYC • insuring a local source of freshwater

10. PROJECT
24/09/2012
Brussels
Application at the • other buildings for the porous belts
• ecological & public corridors
Sustainability
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district level • another water management

11. PROJECT
24/09/2012
Brussels
Application at the • new urban forms & spatial practice
• mono-functional infrastructures become
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neighborhood scale productive, active & interactive

12. PROJECT
24/09/2012
Brussels
Application on A vertical bus terminal treating ecologically local wastewater
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building scale

13. PROJECT
24/09/2012
Brussels • vertical water management
Sustainability Integrated systems • double helix system bus routes
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• people routes & park

14. PROJECT
24/09/2012
Brussels
A diversity of Don’t plan the bees: design ‘the best empty box’
Sustainability
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situations

15. PROJECT
24/09/2012
Brussels
A diversity of • Micro-ecosystems on a few meters scale
• Possible activities & functions
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situations • Place to meet with people and with nature (education)

16. PROJECT
24/09/2012
Brussels
An unique combination Integrating technological & technical processes to
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of technology natural ones.

17. PROJECT
24/09/2012
Brussels
Sustainability
Innovating thanks to the Answering to sustainability issues as a whole.
Communications
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18. PROJECT
24/09/2012
Brussels • Could be applied to every context
Sustainability The same story... • Answer different problems with the same
Communications
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strategy

19. PROJECT
24/09/2012
Brussels
Biodiversity beyond • Integration of technopshere & biosphere
Sustainability
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economic value • Integrated design offers a large range of services
• Defines another economic model

20. DISCUSSION on 2 main communication concepts
The multi-stakeholder process
Packaging the complexity to make it accessible
DISCUSSION
24/09/2012 • being realistic
Brussels
Departure • integrating different expertises
Sustainability
Communications
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point • stimulates intrinsically innovation
• communicating to a large audience

21. DISCUSSION
24/09/2012
Brussels
Biodiversity beyond
Sustainability
Communications
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economic value Defining the business model.

22. DISCUSSION
24/09/2012
Brussels
Biodiversity beyond • Multi-stakeholders process
• Resilient business models
Sustainability
Communications
Lunch
economic value • Stimulated innovation & partnerships

23. DISCUSSION
24/09/2012
Brussels
The stakeholder Interviews, researches, consulting
Sustainability
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analysis > A multi-stakeholder process.

24. Day Month Year
The Port Authority Noémie Benoit
& collaborators No.
Who are our Key Partners? What Key Activities do our Value Propositions require? What value do we deliver to the customer? What type of relationship does each of our Customer For whom are we creating value?
Who are our key suppliers? Our Distribution Channels? Which one of our customer’s problems are we helping to solve? Segments expect us to establish and maintain with them? Who are our most important customers?
Which Key Resources are we acquiring from partners? Customer Relationships? What bundles of products and services are we offering to each Customer Segment? Which ones have we established?
Which Key Activities do partners perform? Revenue streams? Which customer needs are we satisfying? How are they integrated with the rest of our business model?
Insuring the quality,
How costly are they?
technical project efficiency & safety of
management: traffic traffic
Bus companies
H2O company engineering expertise The wetland of the
& commuting Port Authority: Real estate
management • more capacity (bus Trust
municipality & carparks)
Commuters
• risk mitigation flood
resilience
Municipality/State
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
• etc Through which Channels do our Customer Segments
want to be reached?
Revenue Streams? How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Internal project team & The vertical bus terminal:
management • more capacity (gates, Inhabitants
lobby)
new knowledge for • risk mitigation safety, Associations
heat island effect, etc Through the building &
innovative
the possible services
transportation
Prototypes Rental for urban
farming
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Project design:
Which Key Resources are most expensive?
Which Key Activities are most expensive? Rental of commercial
For what do they currently pay?
How are they currently paying?
Rental for bus
designers & engineers Vertical bus terminal:
How would they prefer to pay?
space/carparks/
How much does each Revenue Stream contribute to overall revenues? companies
construction of the busparks/sport
Project management: lobby, circulations, Exportation of Subsidies from
facilities
sustainable innovation bus infrastructures, knowledge for other national/regional &
consultant bus shelters projects: consultancy municipal levels
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DISCUSSION
24/09/2012
• Diversity of stakeholders
Brussels
The stakeholder • Resilient business models
Sustainability
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analysis • Stimulated innovation & partnerships

25. new bus terminal capacity
+ new urban park
+ new water plant
=3.10 € 7
ie 1.107€ ie1.107€ ie1.107€
integrated infrastructure/bus terminal/urban park/water plan
= less than 3.107€
DISCUSSION
24/09/2012
Brussels
Biodiversity AND Integrated services supports
Sustainability
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economic value a shared value model.

26. DISCUSSION
24/09/2012
Brussels
Biodiversity beyond • Multi-stakeholders process
• Resilient business models
Sustainability
Communications
Lunch
economic value • Stimulated innovation & partnerships

27. DISCUSSION
24/09/2012
Brussels
The complex system of Nobody understood me until...
Sustainability
Communications
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biodiversity? Accessible! the magazine.

28. DISCUSSION
24/09/2012
Brussels
Complex concepts into • Inherent concepts of biodiversity,
Sustainability
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another vocabulary. both illustrated and articles

29. DISCUSSION
24/09/2012
Brussels
Sustainability
Communications
References: just read it! Inviting to read the same references.
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30. DISCUSSION
24/09/2012
Brussels
Sustainability
Communications
Personal touch Beyond professional attention, clarifying concepts by
advertisements.
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31. DISCUSSION
24/09/2012
Brussels
Imagine our future, Drawing the vision, projecting the great image of
Sustainability
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and make it possible. what we want to expect in our cities.

32. DISCUSSION
24/09/2012 • Both personal & professional
Brussels
Different levels of • Emotional, interactive & questioning
Sustainability
Communications
Lunch
reading
For both my grandma, my mum, my neighbor and you.

33. FIRST PRIZE
Green Architecture
Competition on Biodiversity
Netherlands Architecture
Institute NAI
+
Dutch Ministry of Economic
Affairs, Agriculture &
Innovation
24/09/2012
Brussels The Ecological Productive Infrastructures
Sustainability Engineer Architect Noémie Benoit - Master Delft University of Technology -TSD specialization
Communications
Lunch Communication Learnings from Green Architecture