Learn how to steal the traffic from your local competitors by being better at Local SEO with Jon Payne of ODL Bristol.

1. LOCAL SEO
HOW TO DRIVE TRAFFIC FROM MAPS & MOBILE DEVICES
#DigiBuff@MrJonPayne

2. NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline
SEARCH & SOCIAL MEDIA MARKETING

3. Over 100 businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?

4. “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a
campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
RECOGNISED FOR INNOVATION

5. OOH PRETTY CLIENTS, SHINY THINGS
YADDA YADDA YADDA
#DigiBuff@MrJonPayne

6. LOCAL SEO
WHO NEEDS IT?
#DigiBuff@MrJonPayne

7. YOUR TARGET MARKET
#DigiBuff@MrJonPayne

8. MAIN CUSTOMER BASE
#DigiBuff@MrJonPayne

9. EASY WINS
#DigiBuff@MrJonPayne

10. LOCAL SEO
WHEN DOES IT SHOW?
#DigiBuff@MrJonPayne

11. NOT LOCAL #DigiBuff@MrJonPayne

12. LOCAL #DigiBuff@MrJonPayne

13. NOT LOCAL #DigiBuff@MrJonPayne

14. LOCAL #DigiBuff@MrJonPayne

15. LOCAL #DigiBuff@MrJonPayne

16. LOCAL
#DigiBuff

17. LOCAL
NOW
#DigiBuff@MrJonPayne

18. TIME SPENT ON SCREEN TYPE PER DAY
http://www.millwardbrown.com/adreaction/2014/#/
GLOBAL

19. TIME SPENT ON SCREEN TYPE PER DAY
http://www.millwardbrown.com/adreaction/2014/#/
UK

20. DESIGNER?
You can come test your new website here: http://odlbristol.co.uk
WE GOT YO BACK
@MrJonPayne

21. YOU’RE INVITED
@MrJonPayne

22. IT’S FREE
@MrJonPayne

23. blackberry
apple
pi
htc
lenovo
sony
lg tvsamsung
motorola
kindle
@MrJonPayne

24. HOW DO I SET MY LOCAL SEO UP?
AND MAKE IT OK
#DigiBuff@MrJonPayne

25. Image Credit
#DigiBuff@MrJonPayne

26. #DigiBuff@MrJonPayne

27. PLAY THE GAME
Read the rest of these slides before you go ahead and do this…
GOOGLE MAKES LOCAL SEARCH FUN!

28. HOW DO I SET IT UP?
AND MAKE IT AWESOME?
#DigiBuff@MrJonPayne

29. Image Credit
Local Ranking
Factors by on Moz
RANKING
FACTORS

30. REAL WORLD SIGNALS
#DigiBuff@MrJonPayne

31. BE A REAL BUSINESS
• A physical address in the city being searched
• A “real” phone number. E.g. 0117 not 0800
• This NAP* information featured clearly on your website
*Name, Address, Postcode
IN A REAL LOCATION

32. MY BUSINESS SIGNALS
#DigiBuff@MrJonPayne

33. BE ACCURATE & HONEST
• Proper category associations
• NAP information EXACTLY as it appears on your website
• Keyword in business title (E.g. BLB Solicitors)
• Review quantity
• Review velocity
• Review diversity
Reviews don’t have to be on Google (although it helps to have some) it
aggregates reviews from other sources too
DON’T SPAM (THAT MEANS YOU, SEO SHITS)

34. SIGNALS ON YOUR SITE
#DigiBuff@MrJonPayne

35. PAGE RELEVANCE + AUTHORITY
• Your location as a keyword in title tags and headlines
• High-quality inbound links
• Schema / Microformat mark up of your NAP on your site
• Geositemaps / KML
Useful resources: http://moz.com/ugc/category/local-seo
PLUS SOME NERDY SHIZZLE

36. <h1 class="title">Bristol</h1>
<div itemscope="" itemtype="http://schema.org/LocalBusiness">
<h2><span itemprop="name">Noisy Little Monkey Ltd</span></h2>
<p><span itemprop="description">Search Optimisation &amp; Social Media Agency</span></p>
<div itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">C/O Aardman Animations, Gasferry Road</span>,<br>
<span itemprop="addressLocality">Bristol</span>,<br>
<span itemprop="addressCountry">GB
</span></div>
<p>Phone: <span itemprop="telephone">0117 327 0171</span>
</p></div>

37. SIGNALS ON OTHER SITES
#DigiBuff@MrJonPayne

38. LINKS NOT THE MAIN DRIVER HERE
• Consistent, high-quality citations from sources that are:
Authoritative
Trustworthy
Industry-relevant
• Chambers of Commerce
• Companies House
• Regulatory bodies
• Local Gov’t Directories
• IYP (Quality ones)
• FIX DUPLICATE OR INACCURATE LISTINGS
• GIVE THIS JOB SOMEONE ANALY RETENTIVE
Did I mention consistency or NAP?
Obviously, nice to have though

39. Image Credit
#DigiBuff@MrJonPayne

40. plus.google.com/+JonPayne
@MrJonPayne
ODLbristol.co.uk