1. Profile Summary
 Experience in charting out sales, merchandising strategies and contributing towards enhancing business volumes &
growth and achieving profitability norms; offering nearly 13 years of experience
 Competent in implementing effective solutions to the customer needs, with an aim to improve customer contentment and
consequently customer loyalty, repeat & referral business
 Exposure in driving retail business involving sales forecast, planning of schemes, monitoring stocks level at depots and
the distributors, motivating the sales team to achieve primary and secondary sales targets.
 Gained exposure in business protocols and conducting business with major local and international companies
 Impacting organization profitability through effective strategic/ tactical management decisions & new business development
 Planning, formulating and implementing marketing strategies and promotions to increase market penetration and to
drive revenue & profitability by maximizing sales
 Consistent success in maximizing organizational reach and market share through the application of robust strategies,
effective pricing & excellent client relationship management.
 Efficient organizer, motivator, team player & a decisive leader with the skills to motivate teams to excel and win
Education
 Secondary Education from Jose P. Laurel High School, Philippines in 2001
 Secretarial/Office Assistantship Course from St. Paul College University, Philippines in 2002
Area of Excellence
Customer Relation Team Management Customer Satisfaction
Business Development Sales and Marketing Merchandising
Revenue Generation Sales Promotions Team Building & Leadership
Career Timeline
Oct'11 – Present
Shoemart, Landmark
Group of Companies
Jan'11 – May'11
Arkikon Construction
Company
Jun'06 – Oct'06
EO – Executive Optical
Service
Jan'03 – May'06
Marithe Francois
Girbaud
NONALYN FLORES DE VERA
SENIOR SALES CONSULTANT
Possess an integrated set of competencies that encompass areas related to
Sales, Business Development and Customer Satisfaction”
Industry Preference: Retail/Manufacturing/ Food and Beverage/FMCG
Location Preference: Dubai/UAE
nonalyn.devera@yahoo.com +97150-9464197

2. Work Experience
ShoeMart Landmark Group, Dubai, U.A.E. Oct’11-Present
Senior Sales Consultant
Reporting to:Store Sales Manager
Role:
 Building a strong network for achieving greater market reach and penetration
 Training new members of the sales force; monitoring performance of different sales personnel and comparing to the
month’s objectives
 Synchronizing with clients to improve and develop business relationships, in-addition to maintaining constant follow-up
on their feedback
 Helping in resolving critical issues related to sales and escalating important matters to reporting manager
 Tracking the competitor’s activities and countering them via visibility and trade scheme implementation
 Maintaining competitive service level to ensure availability, impactful visibility and freshness to stand up brands
 Gathering data for customer satisfaction report
 Developing sales strategy and plans in connection with reporting manager and team.
 Establishing long lasting relationships with customers, resolving customer complaints, made short-term and long-term
plans to ensure maximum customer satisfaction
Highlights:
 Augmented revenue through the implementation of Sales strategies
 Developed strategic and operational sales plans which resulted increase in overall sales.
 Expanded sales through innovative selling techniques such as regular meetings, Deliver on time
 Developed a new system for generating sales leads which was implemented across the organization and resulted
improvement in sales performance
Arkikon Construction Company, Quezon City, Philippines Jan’11-May’11
Project Coordinator
Role:
 Communicated company’s strategies and business opportunities
 Administered the provision and management of the current projects.
 Coordinate with Engineer in Charge of the project
Highlights:
 Administered operations pertaining to running projects as well as with current clients.
 Played a pivotal role in gathering data for new clients and customer service.
EO – Executive Optical Inc. , Cainta City , Philippines. Jun’06-Oct’06
Customer Service Representative
Role:
 Developed and fostered the relation between company and the customer, maintained client’s details references,
negotiated with the clients, analyzed market, developed optimal plan to maximize profit for the organization and
upgraded products to the customers
 Resolve customer complaints via phone, email, mail, or social media.
 Use telephones to reach out to customers and verify account information.
 Greet customers warmly and ascertain problem or reason for calling.
 Cancel or upgrade accounts.
 Assist with placement of orders, refunds, or exchanges.
 Coordinated and worked closely with direct reports to develop strategies to motivate and retain the sales team
Marithe Francois Girbaud , Pasig City, Philippines. Jan’03-May’06
Sales Lady/Cahier
Role:
 Work with customers with the most cheerful and pleasant disposition
 Give answers to customers’ questions or concerns related to the product they are charged to sell and demonstrate good
knowledge of the product
 Communicate and assist customers in any way possible and as the customers may require
 Deal with customer’s complaints professionally and with restraint
 Close as many deals and transactions as possible
 Process or help process payments made by the customer – whether by in cash or credit card
 Report sales accurately

3. IT Skills
 MS Office (Excel, Outlook, & PowerPoint)
Personal Details
Date of Birth: 15th February 1985
Nationality: Philippine
Passport No.: EB1804698
Visa Status: Residence Visa (N.O.C. available)
Number of Dependents: 2
Language Known: English, Arabic, Tagalog
Address: Karama, Dubai – U.A.E.