This is a presentation for a net-a-porter campaign

1. NOOREEN FARIDI
ADVERTISING 420

2. INTRODUCTION
-Net-a-Porter is a high fashion retailer that operates via a website
designed in the style of a magazine.
-It is the world’s premier online luxury fashion retailer with products
such as: Designer clothes, designer shoes, designer bags & designer
accessories.

3. TARGET AUDIENCE
Women ages 27 and older who can afford these luxury brands.

4. KPI
-The timeline of this campaign is expected to be at least one year
with a one-year contract deal.

5. EXPECTED GOALS
-We want to be able to advertise and build momentum within the year
and be able to increase traffic to the website, blog, social media, and
the app on an iPhone.
-We will know our campaign is a success because we are
determined to do whatever we can do get the word out and to
increase traffic to net-a-porter.

6. BUDGET
- The budget for this campaign is around 900,000-1 million. The
reason why it is 1 million is because starting a campaign is
expensive.

7. TACTICS
-To obtain a deal with Youtube to place net-a-porter advertisements
when people are watching Youtube videos.
-To get an advertisement in Vogue magazine and on their website.
-To place an advertisement on PerezHilton.com. Perez Hilton is one
of the top Hollywood bloggers and he has a lot of traffic on his
website.

8. TOOLS AND TACTICS
-Having a go to blog for net-a-porter that our viewers can go to would
be ideal. This blog would consist of people’s posts of their designer
outfits and how they got that outfit through net-a-porter.
-We want to feature many fashion bloggers from Instagram on that
blog as well.

9. MOBILE STRATEGY
-Our mobile strategy is to have a Net-a-Porter application for Apple
products along with Samsung products.
-There is a select number of girls with many followers on Instagram.
We can pay them to promote a product on Instagram and other social
media sites. We are going to ask a few of these girls, since net-a-porter
is a place with more than one brand, we can tell them to wear
these brands and make sure the caption says something about net-a-
porter.

10. SUMMARY
-We want to increase traffic to the website since it is a high-fashion
retailer that operates as an online magazine. Being able to monitor
how many views there are a day on the website is important to our
campaign.
-Net-a-Porter needs to be known as the only premier online luxury
fashion destination. We want to be the new Vogue magazine of
online luxury brand shopping.