1. Marketing in a Social Age
Travel

2. About No Pork Pies
Conversion Agency
Travel Clients:
Travel Clients:

3. DESIGN & USER EXPERIENCE

4. Build for the user

5. Why mobile?
Smartphones are critical shopping tools
with 95% having research a product or
service on their device.

6. Why Responsive?
Simple – Time!

7. Understanding Responsive

8. Understanding Responsive
Responsive sites aren’t built for
historical browsers
Your site can be responsive but should it
be?

9. Why stop at mobile?
The concept of responsive design is you are
customising the user’s experience.
Start thinking differently!

10. Customised User Experience
Points to consider:
– Behaviour
– Distractions
– Social Media
– Semantic Web

11. BEHAVIOUR

12. Needs
http://www.thinkwithgoogle.com/insights/library/studies/Consumer-Journey-for-Travel-Products/

13. Process Process

14. Process

15. Design with Context
- We know people research online
- We know people use their mobile devices
to read on the go.
So why isn’t the site’s functionality
accounting for this?

16. SOCIAL MEDIA

17. Design for Influence
Brand Message Message Broadcasting
Relationships Discovery
Design/Creative
Influence Research/Understanding

18. Can you do it?
To become an influencer isn’t a simple
process.
• Design for the user – and segment
• Make sure you are in the right spaces
• Make sure you have designed for the right
devices
• Understand your audience
• Be human!!

19. SEMANTIC WEB

20. Evolution

21. Testing
http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page

22. Testing

23. Testing

24. Does everyone use your site the
same?
I’m an individual
My needs are different to yours
Why do I get the same information as
everyone else?

25. visitcornwall.com

26. Semantic Website
External
Source
Cookie
Data
Rules
Customised Site
Higher Conversion
Rates/Revenue
More User Data

27. Semantic Website
• Lead Management
• Content Management
• Social Media Management
• Email Marketing
• Marketing Automation
• Analytics – Social ROI

28. Build it and they will come!
Don’t expect people to come running to your
lovely new site or Facebook page.
Now you’ve got the design and experience
working, it’s time to get the benefits of the
marketing!

29. Thank You