slide ที่ใช้พูดในงาน ห้องสมุดกับวาระเศรษฐกิจสร้างสรรค์ จัดโดย คณะอนุกรรมการพัฒนาระบบและเครือข่ายห้องสมุดสถาบันอุดมศึกษาเอกชน (อพส.) ร่วมกับ มหาวิทยาลัยกรุงเทพ วันที่ 2-3 มิถุนายน 2554 เวลา 08.00 – 16.30 น. ณ ห้องประชุมปองทิพย์ 1 อาคาร 12 ชั้น 9 (นิเทศศาสตร์คอมเพล็กซ์ฯ) มหาวิทยาลัยกรุงเทพ วิทยาเขตรังสิต

1. information economy
& social networking
Noppadol Weerakitti
Noppadol information technology and facility management director
Thailand Creative & Design Center (TCDC)
facebook.com/noppadol.weerakitti

2. today
the word creative
understanding global trends
social networking & library
library; knowledge infrastructure for the 21st
century

3. creative
quality qualitative change
solution choices
technology
positive skill
practical
commonsense material
knowledge human observation

4. what is our product?
Starbucks ... a third place between work and home.
Cisco ... human connections that change the way
we live, work, play, and learn.
Apple ... tools to unleash human potential.
Our Library .......

5. understanding global trends

6. global trends

7. long tail
Unlimited Supplies create unlimited demands
mass customization
lowered flight costs = more travel, more risk-taking
lower search costs = broader vistas, more willingness to go off the beaten path
better word-of-mouth tools = bottoms-up hits
peer ratings, reviews reinforce authentic success, punish manufactured
experience

8. freemium economy = free + premium
free songs, pay for loyalty
free play, pay for extra

9. crowdsourcing + wikinomics
www.siamsquare.co.th
www.innocentive.com
www.local-motors.com

10. un-conferencing
a new form of social organization
1. Whoever comes are the right people
2. Whatever happens is the only thing that could have
3. Whenever it starts is the right time
4. When it's over, it's over
5. The Law of Two Feet ("If you are not learning or
contributing to a talk or presentation or discussion it is
your responsibility to find somewhere where you can
contribute or learn").
Like all 'laws' or 'principles' at an Unconference,
participants should feel free to break any or all of
these rules if they feel that they are not contributing to
the intellectual rigour or content of the event.
From the UnConference 'Rules' via Scratchpad

11. critical mass
(Critical Mass) (Global IT
Superpower)
(Critical Number)
IT
Kiosks
12 . .49

12. {new business model}
groupon model = group + coupon

13. "The Web is Dead. Long Live the Internet"
You ve spent the day on the
Internet but not on the Web.
And you are not alone.

14. social networking
www.youtube.com/watch?v=6a_KF7TYKVc

15. 2010
Internet
17,486,400
66,404,688
26.3 %
19,824,200
http://www.internetworldstats.com

16. 2005 2010
6.2% 11.7%
105,000 Broadband Internet 2,630,800
(euromonitor international)

17. Facebook
Online 70.30 %
47.5%
52.5%
(checkfacebook.com)

18. Social Network & Library
: http://www.libraryhub.in.th/2011/04/27/poll-library-need-social-media/

19. Social Networking Social Media
Big 3 Social Media Facebook Twitter Youtube
Social Media 2009 $665
million $835 million 2010
42%
23% Social Networking ( 16%)
10%
8.3% ( 12%)
4.4% Online portal Yahoo Google ( 5.5%)
3.9% ( 3.5%)
Social Media as Search Engine
Facebook Social
Network as Information Resourcce Twitter Online Word of Mouth
iPhone BackBerry
: Social Networking Social Media (http://www.stks.or.th/blog/?p=6050)

20. Generation Y
1978-2000 2010 Generation Y
10 16%
Generation Y
Confidence
Connection
Choice
Spend and Shorter attention
: Social Networking Social Media (http://www.stks.or.th/blog/?p=6050)

21. LibcampUbon :
LibCamp
Libcampubon#1 1
3 2554 09.00-16.00 . 21

22. /
(TACIT à EXPLICIT )
1 +
1 +
/

23. / ( )
(Coffee Table

24. mobile applications
library services
videocast eContent
podcast
delivery

25. =

26. Free content based PR
24

27. location-based services
The Mayor of the TCDC,
Mr. Somchai Duangdee,
Recommends
Creative Economy by twitter facebook
John Howkins
google map
wifi
:
"Dance with your imagination
and change your life"
6th Floor
The Emporium Shopping Complex
622 Sukhumvit 24,
Bangkok 10110 Thailand
Twitter.com/TCDC
Library, Design Center, Exhibition, Resource Center, Design Shop, Coffee shop
Bangkok, Sukhumvit, Emporium, design, creative, coffee, wifi, music, books, seminar

28. 28

29. www.twitter.com/kindaiproject
225
29

30. www.facebook.com/kindaiproject
951
30

31. www.facebook.com/kindaiproject
951
31

32. library, knowledge infrastructure
for the 21st century

35. critical needs ?
Source: How libraries stack up: 2010
http://www.oclc.org/us/en/reports/pdfs/214109usf_how_libraries_stack_up.pdf

36. Source: How libraries stack up: 2010
?

37. ?
Source: How libraries stack up: 2010

38. ?
Source: How libraries stack up: 2010