2. What is web analytics?
โข Web analytics is the measurement,
collection, analysis and reporting of web
data for purposes of understanding and
optimizing web usage. - Wikipedia
3. Why is web analytics
important?
โIf you can measure it,
you can manage itโ
10. Key Metrics (1)
โข Visit / Session represent the number of times the
website was visited, without regard to repeat
visitors.
โข Visitor / Unique Visitor / Unique User represent the
number of actual people that visited our site.
โข Pageview represent the total number of pages that
visitors looked at on our site.
12. Key Metrics (2)
โข Audience
o Geolocation
o Behavior
โข New visitors VS Return visitors
o Technology
โข Browser
โข Devices
o Visitors flow / Path
13. New Visitors VS Returning Visitors
New
85%
Return
15%
New
20%
Return
80%
- A new website, OR website is
unable retain users
- Need a plan to retain new users
- Monetizing through repeat users
- Need to a plan to acquire new users
14. Key Metrics (3)
โข Traffic Source
o Direct Traffic
o Search Engine
o Referring Site
15. Analysis
โข Example
o Strong brand but low search engine traffic
o Need to improve SEO&SEM
65%
10%
25%
Direct Search Engine Reffer
17. Analysis
โข Example
o Too reliant on search engine traffic
o Need to diversify traffic sources
20%
70%
10%
Direct Search Engine Reffer
18. Key Metrics (4)
โข E-Commerce
o Conversion Rate (CVR) is defined as the percentage of visitors
who end up buying from your store.
For example: Your conversion rate is 2% if 2 out of 100 visitors buy
from your store.
o Average Order Value (AOV) is the average size of an order on
your store.
For example: Your AOV is $35 per each order if you made $140
from 4 orders.
o Sale / Revenue