Interview Research and Preparation: communicate your brand Late assignments are not accepted Introduction Once your brand is created, you need to communicate it in writing and verbally. An interview is a prime example of verbally communicating your brand to the employer you are following. In this assignment, compose responses to some popular first interview questions. The effort it takes to consider and formulate responses, and then compose them, pays off in our ability to articulate them clearly in a face-to-face interview. Directions 1. Reflect upon and apply what you learned about researching a company in weeks two and three of class. 2. Drawing from the information you have researched through business databases, company websites, and other resources, you will compose informed, branded responses to the first round interview questions listed below. (Questions 1 through 11 replicate the questions you will respond to for the Mock Interview assignment). 3. Use the tips located under each question as you consider and compose your responses for the company and job vacancy you submitted the first week of class. 4. Once completed and proofread, you will submit the Microsoft Word document in the Blackboard Assignment Drop Box by Sunday, February 5, 11:59 p.m. Ensure that you observe the Blackboard verification for submission. An assignment that you think was submitted, yet is not in the Grade Center, will not be considered. Take a screen shot of the verification message and save it to ensure there are no questions regarding the validity of the submission. Interview Research and Preparation Questions (55 points—5 points for each response) Compose written responses to the questions below as if you were interviewing for the position you selected for your Job Vacancy assignment. Each response will be given a value of 0 through 5 points (0-2=Needs Improvement, 3-4=Acceptable, 5=Excellent). Please be specific, not general! Use the Sample Submission on pages 3 through 6 as a guide. 1. Tell me about yourself. · This introduces you to the employer and allows him or her to see the potential fit between brands. · Consider your motivation for pursuing the company and how your brand aligns with its. · Focus on the skills that you possess that you know are required. · Remember to use “SEAT:” · Skills · Examples · Achievements · Tie it back to employer 2. What most interests you about working for this company? · This question can go many ways emanating from personal desire to facts and financials. Prepare to respond in a manner that presents you as a knowledgeable, qualified, valued candidate. · Access Carlson Library Business Databases including Business Insights Global and Business Source Complete · What are the strengths or opportunities of the company? · What do you like about the product or industry? · What is appealing about the size of the company? · What is appealing about the location of the company? · Why this company and not one.