Netflix Product & Campaign Development

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Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience. Summary slides are above; full details below. Team: - Norman Tran: Digital Strategy - Gabriella Pizzitola: Account Management - Laetitia de Camas: Account Management Role: - Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix - Facilitate brainstorming sessions - Project management - Research - Design deck template and product mockups Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.

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