Media and
Information Literacy
IT, CULTURE AND
SOCIETY
Created by: Norwin C. Adriatico

Objectives
1. To understand the relation of IT in our culture and
society;
2. to realize the purpose of Media and Information
Literacy;
3. identify key learning outcomes/elements of Media
and Information Literacy;
4. to understand relevance of MIL in the variety of
disciplines / fields.

- United Nations Educational, Scientific, and Cultural
Organization.
- It contributes to peace and security by promoting
international cooperation in education, sciences, culture,
communication and information.
IT, Culture and Society
UNESCO

- are the methods or tools in which information can be
exchanged and communication can be facilitated. Brainly.ph
Media and Information Literacy
What is Media?
e.g.
• Newspapers
• Radio
• Television
• Internet
• Blogs
• Online Games

- facts provided or learned about something or someone.
Google dictionary
Media and Information Literacy
What is Information?
e.g.
The tallest mountain in the world – Mount Everest
The most handsome man in the bible - Absalom
The most beautiful woman in the Philippines - Vice ganda

- it refers to the essential competencies (knowledge,
skills, attitudes) that allow citizens to engage with
media and other information providers effectively, and
develop critical thinking and life-long learning skills for
socializing and becoming active citizens.Media and information literacy:
Pedagogy and possibilitieshttps://www.revistacomunicar.com
IT, Culture and Society
What is Media and Information Literacy?

- it encompasses the practices that allow people to
access, critically evaluate, and create or manipulate
media.Brainly.ph
Similarities and Differences
Media Literacy

- is the ability to find, evaluate, organize, use, and
communicate information in all its various formats,
most notably in situations requiring decision making,
problem solving, or the acquisition of knowledge.
skylinecollege.edu
Similarities and Differences
Information Literacy

- the ability to easily utilize a variety of digital devices
(e.g., computers, smartphones, tablets) and interfaces
(e.g., e-mail, internet, social media, cloud computing)
to communicate, troubleshoot and problem solve in
both academic and non-academic surroundings.Tophat.com
Similarities and Differences
Technology Literacy

- a student was tasked by his teacher to convert the file
format of a picture from .jpeg to .png –
Similarities and Differences
Let us identify…
Media literacy
- Czarina knows how to create a website using
Wordpress.com, Twix.com, and Weebly.com –
Media literacy
- Althea was able to relate other researches to her own
research – Information literacy

- Geraldine can record and edit videos on both
computer and mobile gadgets –
Similarities and Differences
Let us identify…
Technology literacy
- The BSHM students were able to create a short film
about the offenses in the Cybercrime Prevention act of
2012 – Media, Information, and Technology literacy

- 68% of surveyed teachers admit that digital tools make
students take shortcuts, instead of investing any effort
in writing.
Negative Impacts of IT
Education
- 67% report students have difficulty reading and
comprehending complicated texts.
- 46% say digital tools make students write fast but
carelessly.
https://www.mcser.org/journal/index.php/jesr/article/download/10526/10155

- Technology dependence. Any business that has had
their communication processes helped by technology
faces the possibility that they will have to revert back
to a previous technology or process in the case of tech
failure.
Impacts of IT
Industry

Impacts of IT
Industry
- Retraining. Technology comes with many benefits, but
as new technology comes along that replaces the old,
that means a constant rotation of retraining on
processes and software. https://www.techfunnel.com/information-technology/what-is-the-
negative-impact-of-mobile-tech-on-business-communications/

- Increased Cost. Technology has contributed to
medical care becoming more expensive. Even simple
consultations and procedures are out of reach for
thousands.
Impacts of IT
Medical Sector
https://positivenegativeimpact.com/technology-on-healthcare

Impacts of IT
Medical Sector
- Hacking of Medical Records. Concerns over medical
record privacy has increased as data has become
more centralized. Millions of people’s medical records
have been hacked over the last 10 years.
https://positivenegativeimpact.com/technology-on-healthcare

- Job Displacement. According to a McKinsey research
firm that up to 800 million people in the world could
lose their jobs to automation by 2030. https://www.newcampus.com/blog/the-
future-of-work-the-threat-of-automation
Impacts of IT
Society

Impacts of IT
Society
- Imbalance in Job Demands. Economist Daron
Acemoglu, who argues that the growth in income
inequality is due to automation impacting lower-wage
jobs more than higher-wage jobs and leading to
excess lower-wage workers relative to labor demand.
https://itif.org/publications/2021/08/10/automation-not-blame-growth-income-inequality/

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
1. It Beckons.
- Anyone who has a smartphone knows that it can be
difficult to ignore that buzzing, beeping, incessantly
illuminated screen, even in situations when it detracts
from your presence, such as in meetings or at the
dinner table.

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
2. It takes up mental space.
- Even when we're not looking at our phones, and we've
made a conscious effort to ignore them, such as
turning off notifications and ringers or powering them
off entirely, they still can distract us.

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
3. It alters your perception of your options.
- The internet opens up a whole new world. You might
Google "cafes" and discover a new lunch spot that you
otherwise might not have known about.

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
4. It reinforces your beliefs. Simply put, the filter bubble is
a phenomenon that occurs with users online. Of course,
this dynamic exists offline, too -- we make friends who
have similar interests and ideologies

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
5. It collects information about you that can be used to
influence you later. Sellers are trying to influence your
decision to buy.

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
6. It keeps serving up the next thing. Social media feeds
allow users to scroll endlessly, but that's only one
example of the never-ending waterfall of information that
users encounter online.

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
7. It shortens your attention span. Ten years ago, before
the iPad and iPhone were mainstream, the average
person had an attention span of about 12 seconds,"
"Research suggests that there's been a drop from 12 to
eight seconds ... shorter than the attention of the average
goldfish, which is nine seconds."

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
8. It can trick you into thinking it's something more. In the
movie Her, Joaquin Phoenix's character, Theodore, falls
in love with his virtual assistant, Samantha. But this
phenomenon isn't confined to science fiction. Humans
have the potential to form relationships with artificially
intelligent personas.

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
9. It turns everyday actions into games. Gamifying
certain behaviors is a powerful way to incentivize people
to engage in them. Think of how fitness apps encourage
you to set goals, compare your performance to other
users and congratulate you when you hit milestones.

Impacts of IT
Social Behavior
10 Ways Technology Hijacks Your behavior
10. It changes how we communicate. Some research
has shown that the more a person uses technology to
communicate, the greater anxiety they experience when
it's time for a face-to-face interaction.

- United Nations Educational Scientific Cultural Organization, https://www.unesco.org
- Media Information Literacy for Teachers, http://unesco.mil-for-teachers.unaoc.org/
- 10 Ways Technology Hijacks Your Behavior - https://www.entrepreneur.com/science-techn
ology/10-ways-technology-hijacks-your-behavior/311284
References