How Mobile In-App Notifications Is The CTA?
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Mobile In-App notifications are one of the most components known for The CTA (call to action). You can find a better audience through In-app messages.
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How Mobile In-App Notifications Is The CTA?
- 1. Mobile In-App Notifications WAYS TO DRIVE USER ENGAGEMENT
- 2. SIMPLIFY THE ONBOARDING PROCESS Today’s technological advancements and human creativity have generated apps with complex features. This has rendered the onboarding process complicated. One way of driving user engagement through mobile in-app notifications is walking users through design changes, especially with that of the user interface.
- 3. INITIATE FIRST-TIME CONVERSIONS New users often need to be gently coaxed into their first conversion event. You can incentivize it with in-app notification messages offering a first-time purchase discount, referral code, or promo offer.
- 4. PROMOTE YOURSELF When a user is active on your app, you have an immense opportunity to promote yourself. You can pitch relevant discounts, offers, new cross-sell/upsell deals, time-sensitive flash sales, etc. Make smart recommendations based on the user’s purchase history. This can seamlessly improve user engagement, boost sales, and enhance the customer life-cycle.
- 5. Rewarding users for their in-app activity is an excellent way of engaging your users through mobile in-app notifications. You can award them with in-game currency or promotion codes. This will motivate them to use your app further. REWARD USERS
- 6. DRAW ATTENTION TO APP FEATURES Every user utilizes not all features in your app. So, run mobile in-app notifications to draw your users’ attention to new or underutilized app features. You can also use these for generating awareness about new content added, products included in the catalog, services introduced, etc.
- 7. MAKE RECOMMEN DATIONS Making relevant recommendations to specific user segments can simplify your users’ decision-making process by giving them meaningful options to make use of. You can segment users based on their geolocation, transaction history, browsing history, etc.
- 8. ANNOUNCE PRICE CHANGE IN WISH-LIST ITEMS When the price of a product in your user’s wish-list comes down, notify him or her about the same. Since they are already interested in the product, your notification of its reduced price is sure to coax them into buying it.
- 9. Best Practices to be followed for In-App Messaging You must choose the best tool for your in-app messaging. Because, the ideal tool will come with easy integration features, powerful analytics, user segmentation, multiple platform support, scheduling, and customized triggering. INVEST IN THE BEST IN-APP MESSAGING TOOL
- 10. BE CONSISTENT WITH YOUR BRAND Your in-app messaging copy should be consistent with your brand. So, you Pay attention to the colors, fonts, design, and other elements to ensure a unified customer experience. Because this will enhance your in-app messages and ensure strong branding.
- 11. A/B TEST YOUR MOBILE IN-APP NOTIFICATIONS A/B testing your in-app messages with smaller audience groups before sending them to your entire audience is recommended. So, it lets you be a winner and helps you learn the tactics of successful messaging.
- 12. PERSONALIZATION Extensively personalizing your in-app messages can help a lot. Apart from addressing the user by his/her first name, consider his/her individual needs by looking into their previous in-app activity or info such as their location.
- 13. FOCUS ON THE TIMING You also need to find the best time to send in-app messages to your users. For this, you need to go through your analytics. For instance, you may get to know that your users immediately engage with your messages after opening your app or performing a particular in-app action.
- 14. WORK ON YOUR CTA One of the most vital components of your mobile in-app notifications is the CTA (call to action). When writing your message copy, use the best CTA for your desired action.
- 15. USE RICH MEDIA Using rich media will beautify your message and significantly boost your campaign’s performance. A study found that 57% of consumers are more confident in their buying decisions when watching videos.