SlideShare a Scribd company logo
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Ahmed Abdalla, Intellinet SVP of Digital Solutions
& Cory Smith, Intellinet Architect
What is
Digital Transformation?
Digital means a new way of thinking about technology
and adopting human-centric thinking and experiences.
Digital
Thinking
The Customer Drives
the Experience
Align Business
Goals to the
Experience
The Experience
Drives Design
The Design Drives
the Architecture
Its a journey,
not a destination
Embrace the journey
Strategically and systematically
transforming your organization, one
department, group or team at a time
Be Human
It’s about how people are changing and how organizations
need to make digital investments to become more human to a
new generation of customers and employees.
Adopt a Digital mindset
Understand that “Digital”
is a leadership quality, not
a technical competency
Elevate your Digital Acumen
Increase your organizations
digital acumen through
discovering and understanding
what digital means to your
organization
It’s definition is as unique as
your business and culture
Put Strategy First
Vision
Objective
Strategy
Tactics
Execution
KPIs
Focus on business intent and business
outcomes
Understand the “Why”
Customer Experience (CX)
+ Digital Business Design (Business Architecture)
Find alignment
between your customers
& the business
Create Business
Strategy Fidelity
Create a business blueprint
Focus on the customer experience
Understanding….
WHO your customers are, both
internally and externally
WHAT their journeys are
HOW they map to your business
goals
Create a culture of collaboration
Building “Fusion Teams”
 Cross functional digitization teams that can rapidly adapt to new demand
 Can deliver value at the speed demanded by a rapidly transforming business
Four Key Characteristics of Fusion Teams
Coaching
Culture
Learning
Mindset
Open
Disposition
Digital
Acumen
Q&A
Become Digital Ready
Digital Business
Readiness
Assessment
Customer Experience
Assessment &
Envision
Customer
Experience
Workshops
Design Thinking
In Practice
Workshops
Thank you!
10-Minute Break: Visit Experience Bar & Exhibitors

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Is your organization Digital Ready?

Editor's Notes

  1. CS
  2. CS - moving away from system, technology and process-centric thinking; and adopting human-centric thinking and experiences.
  3. AA
  4. AA
  5. CS No organization is prepared to turn over the apple cart and transform every part of their business overnight Digital transformation, at scale, is achieved through deliberate and measured series of digital optimization initiatives
  6. CS Digital transformation isn’t just about technology: 
  7. AA
  8. AA
  9. CS
  10. CS
  11. CS & AA Customer Experience (CX) Personas Journey and Empathy Mapping Digital Business Design (Business Architecture) Capability Mapping Value Stream Mapping
  12. CS & AA Business Strategy Capabilities Value Streams Customer Experiences
  13. CS Adopt a new way of thinking about business with focus on a Human Centered approach.  This approach allows us to match customer needs with what is practically or technologically feasible and a viable business strategy can convert into customer value and market opportunity. 
  14. AA
  15. AA Coaching Culture Focus on helping others improve their performance rather than their own All team members are coaches AND must be open to be coached The rising tide lifts all boats Shared team outcomes and incentives All teams - across all functions/departments – are focused on achieving the same business goals/outcomes Let the individual teams discover how to achieve those goals on their own Learning Mindset Focus on learning skills outside of the job function and foster “Learning Agility” Each team members value increases as their knowledge increases Most “digital” projects are cross functional and span across and outside IT Create a virtuous cycle of learning Open Disposition Cultural change is dependent upon individual leadership Empower your teams to be leaders, drive change, make decisions, take risks and “fail forward” Measure performance by speed, talent and business impact rather than “on time, on budget” Encourage leaders to talk openly about risk and failure. Learn to “Fail Forward.” Digital Acumen Clearly define and socialize what “Digital” means to your organization Focus leadership development on what “Digital” means to your organization
  16. CS & AA Digital Business Readiness Assessment Includes a 2 or 3-hour collaborative “whiteboarding” session with our Digital Business Design and Digital Transformation and Optimization engagement teams to extrapolate your business intent/vision, business objectives/outcomes and discover business, organizational or technological pain points. Once our assessment is completed we will provide our assessment to your team with a digital business readiness grade as well as actionable strategic and tactical recommendations to help get your Digital Transformation jump started. Customer Experience Assessment & Envision Our team of researchers and experience strategists will develop a custom protocol aimed at uncovering the attitudes, behaviors, challenges, and opportunities in your experiences. These assessments can cover everything from a mobile app experience to a website to a physical process and typically require about 5 days of engagement from your team (varies based on participants availability/flexibility): •     Day 1 - Gain Business Context, Stakeholder Interviews •     Day 2 - Planning & Recruitment •     Day 3 - Contextual Observation •     Day 4 - Contextual Observation/Detailed User Interviews •     Day 5 - Detailed User Interviews We will adapt this assessment to your needs and will generate a report with impact-weighted insights that you can use to drive prioritization within your IT or product development org. Customer Experience Workshops Our experience strategists will help your team create clarity and alignment around what the user/customer/employee problems are and how those need to balance with business goals. What that looks like for your organization will be unique, so we’ll take the time to understand your history and your needs. We have a wide variety of exercises and resources we employ to help you refine, align, and plan. This workshop will run 3-5 days and typically leverages lots of group interaction and gaming theory to achieve: •     Group alignment •     Problem definition/refinement •     Process identification •     Group prioritization •     Strategic planning This workshop is ideal for everything from (1) driving Waterfall-to-Agile transformations and (2) interpreting research and user insights into themes-epics-stories down to (3) forcing the creation of a shared lexicon among the members of your team and clearly outlining agreement around strategic planning for any project or organization. Design Thinking In Practice Workshops This workshop is targeted at helping you identify the right solutions and create agreement across your team, without losing the valuable aspects of it to “bandwagoning” or derailing and wasting time due to “group think”. Our experience design team will open with a brief review of the research and context gathered up until this point, help you identify any gaps, and lead your team through a series of iterative design exercises that helps everyone to feel like their voice was heard, thus reducing friction later own, while maintaining the integrity of the solution. This 3-5 day workshop comes fully equipped with markers, post-its, foam sheets, and craft glue, along with a myriad of engaging design activities proven to help your team get to the best solutions with as little conflict as possible.