Digital transformation involves adopting a human-centric and experience-driven approach to technology. It is a journey of strategically transforming an organization over time through collaboration. To become digital ready, organizations must develop a digital mindset, elevate their digital acumen, put strategy first by focusing on business goals and outcomes, understand customers' experiences, and create a culture of collaboration through cross-functional fusion teams.
7. Be Human
It’s about how people are changing and how organizations
need to make digital investments to become more human to a
new generation of customers and employees.
8. Adopt a Digital mindset
Understand that “Digital”
is a leadership quality, not
a technical competency
9. Elevate your Digital Acumen
Increase your organizations
digital acumen through
discovering and understanding
what digital means to your
organization
It’s definition is as unique as
your business and culture
14. Focus on the customer experience
Understanding….
WHO your customers are, both
internally and externally
WHAT their journeys are
HOW they map to your business
goals
15. Create a culture of collaboration
Building “Fusion Teams”
Cross functional digitization teams that can rapidly adapt to new demand
Can deliver value at the speed demanded by a rapidly transforming business
16. Four Key Characteristics of Fusion Teams
Coaching
Culture
Learning
Mindset
Open
Disposition
Digital
Acumen
18. Become Digital Ready
Digital Business
Readiness
Assessment
Customer Experience
Assessment &
Envision
Customer
Experience
Workshops
Design Thinking
In Practice
Workshops
CS
- moving away from system, technology and process-centric thinking; and adopting human-centric thinking and experiences.
AA
AA
CS
No organization is prepared to turn over the apple cart and transform every part of their business overnight
Digital transformation, at scale, is achieved through deliberate and measured series of digital optimization initiatives
CS
Digital transformation isn’t just about technology:
AA
AA
CS
CS
CS & AA
Customer Experience (CX)
Personas
Journey and Empathy Mapping
Digital Business Design (Business Architecture)
Capability Mapping
Value Stream Mapping
CS & AA
Business Strategy
Capabilities
Value Streams
Customer Experiences
CS
Adopt a new way of thinking about business with focus on a Human Centered approach. This approach allows us to match customer needs with what is practically or technologically feasible and a viable business strategy can convert into customer value and market opportunity.
AA
AA
Coaching Culture
Focus on helping others improve their performance rather than their own
All team members are coaches AND must be open to be coached
The rising tide lifts all boats
Shared team outcomes and incentives
All teams - across all functions/departments – are focused on achieving the same business goals/outcomes
Let the individual teams discover how to achieve those goals on their own
Learning Mindset
Focus on learning skills outside of the job function and foster “Learning Agility”
Each team members value increases as their knowledge increases
Most “digital” projects are cross functional and span across and outside IT
Create a virtuous cycle of learning
Open Disposition
Cultural change is dependent upon individual leadership
Empower your teams to be leaders, drive change, make decisions, take risks and “fail forward”
Measure performance by speed, talent and business impact rather than “on time, on budget”
Encourage leaders to talk openly about risk and failure. Learn to “Fail Forward.”
Digital Acumen
Clearly define and socialize what “Digital” means to your organization
Focus leadership development on what “Digital” means to your organization
CS & AA
Digital Business Readiness Assessment
Includes a 2 or 3-hour collaborative “whiteboarding” session with our Digital Business Design and Digital Transformation and Optimization engagement teams to extrapolate your business intent/vision, business objectives/outcomes and discover business, organizational or technological pain points. Once our assessment is completed we will provide our assessment to your team with a digital business readiness grade as well as actionable strategic and tactical recommendations to help get your Digital Transformation jump started.
Customer Experience Assessment & Envision
Our team of researchers and experience strategists will develop a custom protocol aimed at uncovering the attitudes, behaviors, challenges, and opportunities in your experiences. These assessments can cover everything from a mobile app experience to a website to a physical process and typically require about 5 days of engagement from your team (varies based on participants availability/flexibility):
• Day 1 - Gain Business Context, Stakeholder Interviews
• Day 2 - Planning & Recruitment
• Day 3 - Contextual Observation
• Day 4 - Contextual Observation/Detailed User Interviews
• Day 5 - Detailed User Interviews
We will adapt this assessment to your needs and will generate a report with impact-weighted insights that you can use to drive prioritization within your IT or product development org.
Customer Experience Workshops
Our experience strategists will help your team create clarity and alignment around what the user/customer/employee problems are and how those need to balance with business goals. What that looks like for your organization will be unique, so we’ll take the time to understand your history and your needs. We have a wide variety of exercises and resources we employ to help you refine, align, and plan. This workshop will run 3-5 days and typically leverages lots of group interaction and gaming theory to achieve:
• Group alignment
• Problem definition/refinement
• Process identification
• Group prioritization
• Strategic planning
This workshop is ideal for everything from (1) driving Waterfall-to-Agile transformations and (2) interpreting research and user insights into themes-epics-stories down to (3) forcing the creation of a shared lexicon among the members of your team and clearly outlining agreement around strategic planning for any project or organization.
Design Thinking In Practice Workshops
This workshop is targeted at helping you identify the right solutions and create agreement across your team, without losing the valuable aspects of it to “bandwagoning” or derailing and wasting time due to “group think”. Our experience design team will open with a brief review of the research and context gathered up until this point, help you identify any gaps, and lead your team through a series of iterative design exercises that helps everyone to feel like their voice was heard, thus reducing friction later own, while maintaining the integrity of the solution. This 3-5 day workshop comes fully equipped with markers, post-its, foam sheets, and craft glue, along with a myriad of engaging design activities proven to help your team get to the best solutions with as little conflict as possible.