140. CONVERSATION CLOUD FOR TOP TERMS MENTIONED ON FB COCA-COLA FAN PAGE
(SEPTEMBER 2009)
N = 1,276 posts*
*non-english language posts removed
Source: Analysis of Facebook for Sept 1st – 30th 2009
122
141. Positive
Conversation “Biggest General
Fan”
Tones Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/
Addicted
Low Availability
High
Post Post
Volum Volum
e e
Negative Conversation Tones
123
142. Positive “Coca-Cola is the best drink!!!! I love it...”
Conversation “Biggest General
Fan”
Tones Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/
Addicted
Low Availability
High
Post Post
Volum Volum
e e
Negative Conversation Tones
123
143. Positive “Coca-Cola is the best drink!!!! I love it...”
Conversation “Biggest General
Fan”
Tones Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/ “DIET COKE IS WHERE IT'S AT YA'LL!!!! :)”
Addicted
Low Availability
High
Post Post
Volum Volum
e e
Negative Conversation Tones
123
144. Positive “Coca-Cola is the best drink!!!! I love it...”
Conversation “Biggest General
Fan”
Tones Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/ “DIET COKE IS WHERE IT'S AT YA'LL!!!! :)”
Addicted
Low Availability
High
Post Post
“i am the # 1 fan. just ask anyone who knows me.”
Volum Volum
e e
Negative Conversation Tones
123
145. Positive “Coca-Cola is the best drink!!!! I love it...”
Conversation
“ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General
Fan”
Tones
Grant Theft Auto!”
Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/ “DIET COKE IS WHERE IT'S AT YA'LL!!!! :)”
Addicted
Low Availability
High
Post Post
“i am the # 1 fan. just ask anyone who knows me.”
Volum Volum
e e
Negative Conversation Tones
123
146. Positive “Coca-Cola is the best drink!!!! I love it...”
Conversation
“ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General
Fan”
Tones
Grant Theft Auto!”
Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/ “DIET COKE IS WHERE IT'S AT YA'LL!!!! :)”
Addicted
Low Availability
High
Post “i am the # 1 fan. just ask anyone who knows me.”Post
Volum Volum
“I adore cola! I can drink it every day :D”
e e
Negative Conversation Tones
123
147. Positive “Coca-Cola is the best drink!!!! I love it...”
Conversation
“ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General
Fan”
Tones
Grant Theft Auto!”
Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/ “DIET COKE IS WHERE IT'S AT YA'LL!!!! :)”
Addicted
Low Availability
High
Post “i am the # 1 fan. just ask anyone who knows me.”Post
Volum Volum
“I adore cola! I can drink it every day :D”
e e
“. . . Bring back the glass bottle it makes a difference”
Negative Conversation Tones
123
148. Positive “Coca-Cola is the best drink!!!! I love it...”
Conversation
“ALWAYS COCA-COLA!! funny add from Coca-Cola with “Biggest General
Fan”
Tones
Grant Theft Auto!”
Other Coke
Products
Comments
Advertising
Ideas/
Suggestions
Consumption
Habits/ “DIET COKE IS WHERE IT'S AT YA'LL!!!! :)”
Addicted
Low Availability
High
Post “i am the # 1 fan. just ask anyone who knows me.”Post
Volum Volum
“I adore cola! I can drink it every day :D”
e
“Anyone know if 'Kosher Coke' is available
e
in Colorado??”
“. . . Bring back the glass bottle it makes a difference”
Negative Conversation Tones
123
‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
‘share’ is featured a bit more prominently in this graphic – likely due to the “who would you share the last Coke on earth with?” status update on Sept 23rd\n
