1. Audience Insight
and Research
Change in audience since 1998
Top 50 markets, NPR Newsmagazine stations, Total Week, Persons 12+
Primaries and
60% Election ‘08
Election ‘04
50% Iraq War
Clinton 9/11
40% Impeachment
Hearings
30% Top markets switch
to PPM ratings
to PPM ratings
20% The number of listeners to
NPR Newsmagazine stations
in the top markets has
10% increased by 51% since 1998
increased by 51% since 1998
0%
Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa Wi Sp Su Fa
98 98 98 99 99 99 99 00 00 00 00 01 01 01 01 02 02 02 02 03 03 03 03 04 04 04 04 05 05 05 05 06 06 06 06 07 07 07 07 08 08 08 08 09 09 09 09
‐10%
10%
Source: Arbitron Maximi$er/PPM Analysis Tool, NPR Newsmagazine stations in the top 50 metros,
Persons 12+, Monday‐Sunday 6am‐12midnight