4 Challenges Facing NPR

1. NPR: Challenges

2. NPR Mission The mission of NPR is to work in partnership with member stations to create a more informed public - one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures. To accomplish our mission, we produce, acquire, and distribute programming that meets the highest standards of public service in journalism and cultural expression; we represent our members in matters of their mutual interest; and we provide satellite interconnection for the entire public radio system.

3. Challenge 1: Brand Influencers

4. Challenge 2: Elephant in the Room

5. PubRadio Funding Relationships Federal Appropriation CPB PBS Stations (75%) NPR Stations(25%) 34cents per adult Purchase Programs from NPR + Membership Fee

6. Challenge 3: Radio Threats Smart Phones mp3 Satellite Radio Internet Radio Napster HD Radio iPad/ Tablets Internet Streaming 1970 1980 1990 2010 2000 File Sharing Radio Shark Podcasting 1967 Public Broadcasting Act Blogging

7. Challenge 4: Measurement Across Platforms 27 Million Weekly 25 Million Monthly Downloads 1.6 Million Monthly (mobile site) 800,000 Monthly (news app) 100,000 Monthly (music app) 350,000 Monthly 1.6 Million Friends Source of 7-8% of Traffic to npr.org 15 Million Monthly