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The Lost Art of Social Listening

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Social listening is an art and a science, and one that the best marketers take very seriously. In this presentation, I cover the basics of social listening, why existing tactics don't work for so many organizations, and 5 tools that can help you get your social listening strategy up and running.

Publié dans : Médias sociaux
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The Lost Art of Social Listening

  1. 1. THE LOST ART OF SOCIAL LISTENING How to create a social media listening strategy + 5 tools to put it into action
  2. 2. Hello, I’m Nicholas
  3. 3. bit.ly/art-of-listening
  4. 4. What are we really doing?
  5. 5. Making things people want beats making people want things John Willshire
  6. 6. Something we make Something people need
  7. 7. It all starts with listening
  8. 8. Why do businesses fail with social media?
  9. 9. Too much push, not enough pull
  10. 10. Running on autopilot
  11. 11. Trying to be everywhere, and ending up nowhere
  12. 12. Chasing (the wrong) numbers
  13. 13. Giving up too soon
  14. 14. So, what should you do?
  15. 15. Dive in and start listening
  16. 16. Find your target audience
  17. 17. Filter out the noise
  18. 18. Identify the influencers
  19. 19. Look for the trends
  20. 20. Oh, and remember…
  21. 21. Your audience doesn’t care about you
  22. 22. Your audience cares about what you can do for them
  23. 23. Store 1GB of MP3 files on the hard drive 1,000 songs in your pocket
  24. 24. 5 tools to make you an awesome listener
  25. 25. hootsuite.com
  26. 26. mention.com
  27. 27. hotjar.com
  28. 28. buzzsumo.com
  29. 29. feedly.com
  30. 30. And two more bonus tools…
  31. 31. Phone and email (yes, really)
  32. 32. The $10,000 tweet
  33. 33. earnworthy.com/book
  34. 34. @nscalice nicholas@earnworthy.com

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