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LinkedIn training 
How to use LinkedIn professionally, brand 
yourself as an authority and use it to 
effectively find a j...

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Introduction - Ayman van Bregt 
2 LinkedIn Training 
• Digital Strategist who creates 
meaningful digital experiences 
bet...

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Overview 
• The social media landscape 
• How to present yourself as a professional on LinkedIn 
• How to build an effecti...

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TIAS LinkedIn training

TIAS LinkedIn training for full-time MBA students in Tilburg

As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.

Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.

LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?

TIAS LinkedIn training for full-time MBA students in Tilburg

As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.

Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.

LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?

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TIAS LinkedIn training

  1. 1. LinkedIn training How to use LinkedIn professionally, brand yourself as an authority and use it to effectively find a job. Ayman van Bregt November 20, 2014 Voettekst van presentatie
  2. 2. Introduction - Ayman van Bregt 2 LinkedIn Training • Digital Strategist who creates meaningful digital experiences between companies and clients • Co-founder NSMA (Dutch Social Media Academy) • http://about.me/aymanvanbregt • Twitter: @aymanvanbregt
  3. 3. Overview • The social media landscape • How to present yourself as a professional on LinkedIn • How to build an effective LinkedIn profile • Using LinkedIn for networking activities and job finding N.B. Slides are available via http://www.slideshare.net/nsma 3 LinkedIn Training
  4. 4. The social media landscape
  5. 5. Media has changed 6 LinkedIn Training • Linear • Location-bound • Limited possibilities • Passive Source: h*ps://flic.kr/p/8w5ywj
  6. 6. Speed of digital and social media 8 LinkedIn Training • Non-linear • Location based • Indefinite possibilities • Passive and active (always on) Source:h*p://flic.kr/p/8nNBUK
  7. 7. Laws for growth http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg 9 LinkedIn Training
  8. 8. Laws for growth http://en.wikipedia.org/wiki/File:Metcalfe-Network-Effect.svg 10 LinkedIn Training
  9. 9. The social media landscape 11 LinkedIn Training
  10. 10. Social technographics (user activity) Inac%ves Spectators Joiners Collectors Cri%cs Conversa% 12 LinkedIn Training onalists Creators Do not use social media View and read web-­‐ content Have a profile on a social network site Collect web-­‐ content Respond to web-­‐ content Post social media content Produce web-­‐ content
  11. 11. 90 – 9 – 1 Principle 13 LinkedIn Training
  12. 12. Social media around the world 14 LinkedIn Training
  13. 13. Social media around the world 15 LinkedIn Training
  14. 14. Social media around the world 16 LinkedIn Training
  15. 15. Social media used in the Netherlands Source: h*p://www.newcom.nl/social-­‐media-­‐onderzoek2014 17 LinkedIn Training
  16. 16. Social media used in business Source: h*p://www.b2bmarkePng.net/knowledgebank/social-­‐media-­‐markePng/features/infographic-­‐state-­‐b2b-­‐social-­‐media-­‐2013 18 LinkedIn Training
  17. 17. Social media and recruitment Source: h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf 19 LinkedIn Training
  18. 18. Social media and recruitment Source: h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf 20 LinkedIn Training
  19. 19. Social media and recruitment Source: h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf 21 LinkedIn Training
  20. 20. Social media and recruitment Source: h*p://www.jobvite.com/wp-­‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf 22 LinkedIn Training
  21. 21. Social media and LinkedIn recruitment Source: h*p://youtu.be/tu1ugJKXrVM 23 LinkedIn Training
  22. 22. Social media and LinkedIn recruitment • LinkedIn takes the centre of Unilever as an employment brand • Build engagement with communities (dynamic content) • Using power of Unilever employees • From proces driven approach to a talent acquisition strategy 24 LinkedIn Training
  23. 23. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 25 LinkedIn Training
  24. 24. Defining social media ‘Social media describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. FuncPon Value Behavior Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 26 LinkedIn Training
  25. 25. Shift in marketing Source: h*p://inbound.anchorstl.com/wp-­‐content/uploads/2013/04/inbound-­‐markePng-­‐image.jpg 27 LinkedIn Training
  26. 26. The zero moment of truth Source: h*p://youtu.be/g40rrWBx2ok 28 LinkedIn Training
  27. 27. The social media landscape summarized • Your potential contact decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching. 29 LinkedIn Training
  28. 28. How to present yourself as a professional on LinkedIn
  29. 29. What is LinkedIn? Source: h*p://youtu.be/ZVlUwwgOfKw 31 LinkedIn Training
  30. 30. Value of LinkedIn 32 LinkedIn Training LinkedIn can help you: • Establish your professional profile and control one of the top search results for your name. • Build and maintain a broader network of professionals you can trust. • Find and reconnect with colleagues and classmates. • Learn about other companies. • Leverage powerful tools to find and reach the people you need. • Tap into the knowledge of your network. • Discover new opportunities.
  31. 31. LinkedIn facts 33 LinkedIn Training • 332 million users • The US accounts for 107 million users • Every 2 seconds a new member joins LinkedIn • LinkedIn has 187 million unique monthly visitors • LinkedIn has users in 200 countries and territories • In 2013 there were over 6 billion searches
  32. 32. The LinkedIn ecosystem Source: h*p://www.webds.com/blog/social-­‐media/the-­‐ecosystem-­‐of-­‐linkedin/ 34 LinkedIn Training
  33. 33. 1st, 2nd and 3rd degree connections 35 LinkedIn Training
  34. 34. LinkedIn Groups and Company pages 36 LinkedIn Training
  35. 35. LinkedIn Companies Source: h*p://www.linkedin.com/companies 37 LinkedIn Training
  36. 36. LinkedIn Companies 38 LinkedIn Training • Careers • Finding employees • Products / Services
  37. 37. LinkedIn Companies • The Netherlands: > 134,000 company pages • United Kingdom: > 283,000 company pages • United States: > 1,586,000 company pages 39 LinkedIn Training
  38. 38. LinkedIn Groups Source: h*p://www.linkedin.com/directory/groups 40 LinkedIn Training
  39. 39. LinkedIn Groups 41 LinkedIn Training • Networking • Knowledge sharing • Thought leadership • Career opportunities
  40. 40. LinkedIn Groups Total: > 2,000,000 groups • Dutch: > 82,000 groups • English: > 1,650,000 groups • Finance: > 16,000 groups • Marketing: > 57,000 groups • Change management: > 1,400 groups 42 LinkedIn Training
  41. 41. LinkedIn Jobs Source: h*p://www.linkedin.com/jobs 43 LinkedIn Training
  42. 42. LinkedIn Jobs • The Netherlands: 7,000 – 8,000 job positions • United Kingdom: 40,000 – 50,000 job positions • United States: 1,500,000 – 1,600,000 job positions 44 LinkedIn Training
  43. 43. LinkedIn News Source: h*p://www.linkedin.com/today 45 LinkedIn Training
  44. 44. How to present yourself as a professional on LinkedIn 46 LinkedIn Training • LinkedIn is more than an online resume
  45. 45. LinkedIn profile strength 47 LinkedIn Training Why a strong profile? • Present yourself as a professional • Higher ranking in search results
  46. 46. LinkedIn profile strength 48 LinkedIn Training Four levels: • Beginner • Intermediate (*) • Expert (**) • All-Star (***)
  47. 47. LinkedIn skills 49 LinkedIn Training Why add skills? • Personal branding • Endorsements • Recruiters can search for them easily
  48. 48. How to build an effective LinkedIn profile
  49. 49. Making LinkedIn work for you Optimise -> Become visible Consume -> Be informed Present -> Show your knowledge 51 LinkedIn Training
  50. 50. Optimise – Assignment 1 Source: h*p://flic.kr/p/ag7QB6 52 LinkedIn Training
  51. 51. Consume – Assignment 2 Source: h*p://flic.kr/p/e6v4Jr 53 LinkedIn Training
  52. 52. Present - Tips 54 LinkedIn Training • Identify the top 10 desired persons in your network (use the results of assignment 2) • Research the interests of your top 10 list • Align your knowledge with the identified interests
  53. 53. 10 steps towards an effective LinkedIn profile 55 LinkedIn Training • Profile in multiple languages • Company page linked to working experiences • Extensive description with working experiences • Visual content • Contact information • Profile picture • Headline • Personalized profile url • Summary • Skills & expertise
  54. 54. 10 steps towards an effective LinkedIn profile 56 LinkedIn Training • Use the tips in the toolkit to your advantage • Compare yourself with your classmates
  55. 55. LinkedIn profile optimization tips 57 LinkedIn Training • Define yourself as a personal brand in three words • Search for these words on LinkedIn • Analyze the top 5 - 10 profiles and learn how to improve your profile • Monitor improvement with information and statistics of how often you show up in searches
  56. 56. Using LinkedIn for networking activities and job finding
  57. 57. The effect of social networking 59 LinkedIn Training
  58. 58. The effect of social networking Source: h*ps://www.facebook.com/notes/facebook-­‐data-­‐team/anatomy-­‐of-­‐facebook/10150388519243859 60 LinkedIn Training
  59. 59. Social media etiquette tips 61 LinkedIn Training • Show interest in your network • Add value • Listen and don’t act too defensive when you get criticized • Send a personal note when inviting people into your network There’s no wrong or right but… • Decide how you want to use it (personal and / or business) • Use your common sense • Manage expectations • Be transparent
  60. 60. Social media etiquette tips Source: h*p://topdogsocialmedia.com/linkedin-­‐ePque*e-­‐infographic/ 62 LinkedIn Training
  61. 61. LinkedIn networking tips – Who’s viewed… Source: h*ps://www.linkedin.com/wvmx/profile 63 LinkedIn Training
  62. 62. LinkedIn networking tips – Introductions 64 LinkedIn Training
  63. 63. LinkedIn networking tips – Profile order 65 LinkedIn Training
  64. 64. LinkedIn networking tips – Spelling 66 LinkedIn Training
  65. 65. LinkedIn networking tips – Apps 67 LinkedIn Training
  66. 66. Master your search skills to find a job Source: h*p://youtu.be/7Dt3WJzGorU 68 LinkedIn Training
  67. 67. Questions?
  68. 68. The potential of social media Source: http://youtu.be/F7pYHN9iC9I 70 LinkedIn Training
  69. 69. Getting started with LinkedIn • A complete profile with relevant keywords makes you stand out more and contributes to get better found by recruiters on LinkedIn • Keep in touch with connections and expand your network • Participate in groups and get noticed by recruiters and professionals • Find relevant jobs and apply • Follow companies to stay up to date • Strengthen your personal brand with LinkedIn Endorsements 71 LinkedIn Training
  70. 70. Contact information 72 LinkedIn Training • Slides available via: http://www.slideshare.net/nsma • E-mail: ayman@nsma.nl • LinkedIn: http://linkd.in/nsma • Twitter: @aymanvanbregt & @nsma_

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