TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
4.11.24 Mass Incarceration and the New Jim Crow.pptx
TIAS - LinkedIn Training - MSc beginners
1. Voettekst van presentatie
LinkedIn training
Session for beginners
How to use LinkedIn professionally, brand
yourself as an authority and use it to
effectively find a job.
Ayman van Bregt
March 13, 2015
2. Introduction - Ayman van Bregt
2 LinkedIn Training
• Digital Strategist who creates
meaningful digital experiences
between companies and
customers
• Co-founder NSMA
(Dutch Social Media Academy)
• http://about.me/aymanvanbregt
• Twitter: @aymanvanbregt
3. Overview
• The social media landscape
• How to present yourself as a professional on LinkedIn
• How to build an effective LinkedIn profile
• Using LinkedIn for networking activities and job finding
N.B. Slides are available via http://www.slideshare.net/nsma
3 LinkedIn Training
6. Media has changed
6 LinkedIn Training
• Linear
• Location-bound
• Limited possibilities
• Passive
Source:
h*ps://flic.kr/p/8w5ywj
7.
8. Speed of digital and social media
8 LinkedIn Training
• Non-linear
• Location based
• Indefinite possibilities
• Passive and active (always on)
Source:h*p://flic.kr/p/8nNBUK
10. Social technographics (user activity)
10 LinkedIn Training
Inac%ves
Spectators
Joiners
Collectors
Cri%cs
Conversa%
onalists
Creators
Do
not
use
social
media
View
and
read
web-‐
content
Have
a
profile
on
a
social
network
site
Collect
web-‐
content
Respond
to
web-‐
content
Post
social
media
content
Produce
web-‐
content
15. Social media used in the Netherlands
15 LinkedIn Training
Source:
h*p://www.newcom.nl/social-‐media-‐onderzoek2014
16. Social media used in business
16 LinkedIn Training
Source:
h*p://www.b2bmarkePng.net/knowledgebank/social-‐media-‐markePng/features/infographic-‐state-‐b2b-‐social-‐media-‐2013
17. Social media and recruitment
17 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
18. Social media and recruitment
18 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
19. Social media and recruitment
19 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
20. Social media and recruitment
20 LinkedIn Training
Source:
h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
21. Social media and LinkedIn recruitment
21 LinkedIn Training
Source:
h*p://youtu.be/tu1ugJKXrVM
22. Social media and LinkedIn recruitment
22 LinkedIn Training
• LinkedIn takes the centre of Unilever as an employment brand
• Build engagement with communities (dynamic content)
• Using power of Unilever employees
• From proces driven approach to a talent acquisition strategy
23. Defining social media
‘Social media describes
online tools and
platforms that people
use to share opinions,
insights, experiences
and perspectives with
each other.
Social media can take
many forms, including
text, images, audio and
video. Populair social
mediums include blogs,
message boards,
podcasts, wikis and
vlogs’
- Dion Hinchcliffe -
(2006)
‘Social media are the
online conversational
channels where your
business becomes the
de facto source of
insight, information and
community through
interaction and dialogue
with your customers
and create a slow term
bond’
- Mitch Joel - (2010)
‘Media that enables you
to express and
stimulate social
behavior and gives you
the opportunity to show
interest in key persons’
- Ayman van Bregt -
(2012)
23 LinkedIn Training
24. Defining social media
‘Social media describes
online tools and
platforms that people
use to share opinions,
insights, experiences
and perspectives with
each other.
Social media can take
many forms, including
text, images, audio and
video. Populair social
mediums include blogs,
message boards,
podcasts, wikis and
vlogs’
- Dion Hinchcliffe -
(2006)
‘Social media are the
online conversational
channels where your
business becomes the
de facto source of
insight, information and
community through
interaction and dialogue
with your customers
and create a slow term
bond’
- Mitch Joel - (2010)
‘Media that enables you
to express and
stimulate social
behavior and gives you
the opportunity to show
interest in key persons’
- Ayman van Bregt -
(2012)
24 LinkedIn Training
FuncPon
Value
Behavior
25. Shift in marketing
25 LinkedIn Training
Source:
h*p://inbound.anchorstl.com/wp-‐content/uploads/2013/04/inbound-‐markePng-‐image.jpg
26. The zero moment of truth
26 LinkedIn Training
Source:
h*p://youtu.be/g40rrWBx2ok
27. The social media landscape summarized
27 LinkedIn Training
• Your potential contact decides when to look for information and via
which channel. The challenge is to be visible with the right information
the moment the person starts searching.
30. Value of LinkedIn
30 LinkedIn Training
LinkedIn can help you:
• Establish your professional profile and
control one of the top search results for
your name.
• Build and maintain a broader network of
professionals you can trust.
• Find and reconnect with colleagues and
classmates.
• Learn about other companies.
• Leverage powerful tools to find and
reach the people you need.
• Tap into the knowledge of your network.
• Discover new opportunities.
31. LinkedIn facts
31 LinkedIn Training
• 347 million users
• The US accounts for 107 million users
• Every 2 seconds a new member joins
LinkedIn
• LinkedIn has 187 million unique monthly
visitors
• LinkedIn has users in 200 countries and
territories
• In 2014 there were over 6 billion
searches
32. The LinkedIn ecosystem
32 LinkedIn Training
Source:
h*p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/
33. 1st, 2nd and 3rd degree connections
33 LinkedIn Training
37. LinkedIn Companies
37 LinkedIn Training
Total: > 7,228,000 company pages
• The Netherlands: > 149,904 company pages
• United Kingdom: > 691,617 company pages
• United States: > 2,949,099 company pages
39. LinkedIn Groups
39 LinkedIn Training
• Networking
• Knowledge sharing
• Thought leadership
• Career opportunities
40. LinkedIn Groups
40 LinkedIn Training
Total: > 2,100,000 groups
• Dutch: > 83,536 groups
• English: > 1,697785 groups
• Finance: > 16,901 groups
• Marketing: > 58,715 groups
• Change management: > 1,475 groups
44. How to present yourself as a professional on
LinkedIn
44 LinkedIn Training
• LinkedIn is more than an online
resume
45. LinkedIn profile strength
45 LinkedIn Training
Why a strong profile?
• Present yourself as a
professional
• Higher ranking in search results
46. LinkedIn profile strength
46 LinkedIn Training
Four levels:
• Beginner
• Intermediate (*)
• Expert (**)
• All-Star (***)
47. LinkedIn skills
47 LinkedIn Training
Why add skills?
• Better visibility on LinkedIn
• Personal branding
• Endorsements
• Recruiters can search for them
easily
49. Making LinkedIn work for you
Optimise
-> Become visible
Consume
-> Be informed
Present
-> Show your
knowledge
49 LinkedIn Training
50. Optimise – Assignment 1 – Shape your profile
50 LinkedIn Training
Source:
h*p://flic.kr/p/ag7QB6
51. LinkedIn profile optimization tips
51 LinkedIn Training
• Define yourself as a personal
brand in three words
• Search for these words on
LinkedIn
• Analyze the top 5 - 10 profiles
and learn how to improve your
profile
• Monitor improvement with
information and statistics of how
often you show up in searches
52. 10 steps towards an effective LinkedIn profile
52 LinkedIn Training
• Profile in multiple languages
• Company page linked to
working experiences
• Extensive description with
working experiences
• Visual content
• Contact information
• Profile picture
• Headline
• Personalized profile url
• Summary
• Skills & expertise
53. 10 steps towards an effective LinkedIn profile
53 LinkedIn Training
• Use the tips in the toolkit to your
advantage
• Compare yourself with your
classmates
54. Consume - Tips
54 LinkedIn Training
• Keep an eye on updates of
relevant LinkedIn contacts
• Follow LinkedIn Company
pages of desired companies
• Join LinkedIn Groups that
revolve around the desired
companies, desired functions
and desired topics
55. Present - Tips
55 LinkedIn Training
• Identify the top 10 desired
persons in your network (use
the results of assignment 2)
• Research the interests of your
top 10 list
• Align your knowledge with the
identified interests
57. The effect of social networking
57 LinkedIn Training
58. The effect of social networking
58 LinkedIn Training
Source:
h*ps://www.facebook.com/notes/facebook-‐data-‐team/anatomy-‐of-‐facebook/10150388519243859
59. Social media etiquette tips
59 LinkedIn Training
• Show interest in your network
• Add value
• Listen and don’t act too
defensive when you get
criticized
• Send a personal note when
inviting people into your
network
There’s no wrong or right but…
• Decide how you want to use it
(personal and / or business)
• Use your common sense
• Manage expectations
• Be transparent
60. Social media etiquette tips
60 LinkedIn Training
Source:
h*p://topdogsocialmedia.com/linkedin-‐ePque*e-‐infographic/
66. LinkedIn Job Finding - Tips
66 LinkedIn Training
• Start with a complete and
optimized profile
• Use the power of the network
(recommendations and
referrals)
• Use the right apps
• Use the ‘save search’ options
68. The potential of social media
68 LinkedIn Training
Source:
http://youtu.be/F7pYHN9iC9I
69. Getting started with LinkedIn
69 LinkedIn Training
• A complete profile with relevant keywords makes you stand out
more and contributes to get better found by recruiters on LinkedIn
• Keep in touch with connections and expand your network
• Participate in groups and get noticed by recruiters and professionals
• Find relevant jobs and apply
• Follow companies to stay up to date
• Strengthen your personal brand with LinkedIn Endorsements
70. Contact information
70 LinkedIn Training
• Slides available via:
http://www.slideshare.net/nsma
• E-mail: ayman@nsma.nl
• LinkedIn: http://linkd.in/nsma
• Twitter: @aymanvanbregt &
@nsma_