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Social Media Marketing Results
An In-Depth Look at Social Media Marketing
Status Update: Top Brands Answer A Socialbakers Survey
Socialbakers powers social media engagement for the world’s top brands. To understand
our clients’ needs we get to the source of their marketing potential. In put out a survey on
Monday, February 2nd 2014, in which over 525 brands and agencies responded to a
Socialbakers survey conducted internationally. Respondents illuminated trends in social
media management that we are excited to share with you!
Survey results are summarized in four sections: Profile, Teams & Delegation, Social
Performance, Management and Advertising.
Our goal was to compare respondents’ approaches to social advertising and research
trends in internal processes. Social media is evolving quarter by quarter, and Socialbakers
is committed to keeping its clients and its products ahead of the curve.
Socialbakers thanks the Social Media Specialists, Marketing and Digital Directors, and
senior management officials who responded to this survey. Their participation has built an
invaluable knowledge base for us all to take forward.
Our respondents represent a diverse group of languages and cultures…
* Top 12 shown.
From a variety of industries that are concerned with brand awareness, driving sales and
And with a range in company size from start-ups to corporations.
Teams & Delegation
Respondents are specialists, senior management and directors working first-hand with
their brand’s social business…
And there is large-scale support for social marketing; from the CEO to the Head’s of
Social Strategy & Performance
75% of respondents believe Brand Awareness is a main goal for social media marketing
And Engagement Metrics are still the metrics that social marketers find most important.
The majority of organizations are analyzing their performance internally and with the
use of platform tools or free tools.
And for those that are using a paid social analytics tool, performance reporting and
comparative benchmarking were the most valued use cases.
Respondents are publishing content frequently. With more than 75% posting content at
least once a day.
And still the majority of marketers are posting content directly onto their page.
But when asked the most beneficial use case of a 3rd party social management and
publishing tool, the majority of respondents marked that post scheduling and
management were “Very Important.”
And the majority of organizations responded that they are providing customer care.