This document summarizes a presentation on standing out in a crowded marketplace. Some of the key points covered include the importance of defining your value proposition and brand, developing your online presence through social media, and focusing on your customers. Tips are provided such as telling stories, understanding body language, and consistently sharing useful content online. The goal is to help people leave thinking differently about how they can distinguish themselves and their business from others.

1. “Standing Out in a
Crowded Marketplace”
April 2015

2. Thanks for the invite!!

3. Neil Thornton

5. The importance of
standing out in YOUR
marketplace…..

6. Your winning
strategy…..dragging
the chair

7. Our goal for today ….
If you leave here today thinking and acting the
same way you walked into the room, I have
failed!!
How you stand out in your market, make an
impression and brand YOU is ‘the’ most
important business skill you can polish and
improve.
let’s begin……

8. “People do not resist change.
They resist the uncertainty of
change that is perceived
forced on them.”
Rule:

9. “If you don’t like change,
you will like irrelevancy
even less!”
- Tom Peters

10. “Either become distinct
or extinct; the choice
is yours.”
- Tom Peters

11. "People may not remember
exactly what you did, or
what you said, but they will
always remember how you
made them feel."
- Dr. Garthwaite

12. Tips and action steps ….
Advice, lessons and tools
that I have learned
over the years…

13. Your Value Proposition…..
“A value proposition is a clear statement of the
tangible results a customer receives from your
products and services. It’s focused on outcomes and
stresses the business value of your offering.”
5-10
seconds

14. Your brand….what you want to
be know for?
Leadership definition:
“What people say about you….when you
are not in the room.”

15. Ability to sell yourself
and your ideas

16. Ability to capture attention

17. Your influence starts when you
walk in the room

18. 3-D Speaking

19. Remember to breathe….

20. Ability to innovate and
crush the status-quo

21. Ability to lead change!

22. Know your generations

23. Value vs. Selling

24. Concept:
“Your Customer’s Customer”

26. Utilize a ‘content calendar’…

27. Get good
at story
telling….

28. Learn to understand body
language

29. Developing
Your Online
Presence

30. Why……??

31. Social Media influence….

32. Our 5 Rules of Social Media for business
1. Social media is a collection of communication tools. It’s
what you do with those tools that matters
2. Social media is about people – not technology or your
products and services
3. Develop a give first mentality – don’t sell – connect
4. If you’re going to do it,
do it on a consistent basis
5. Create, find and share content
that people will want to
consume and spread

33. Facebook
is your
mirror…

34. Twitter
is your
megaphone…

35. The importance of
LinkedIn?…

36. It’s now one of the first
places people look when
‘checking’ you out. What
will they find?

37. What would happen if we
Google’d YOU?

38. The Client Focus Meeting

39. Pssst…….
when you stop investing in
yourself, you’re in trouble!!

40. Partner Dialogue
What do you want to be known for?
What steps can you take to stand out
in your market?

41. Reports for free….
triggerstrategies.ca
• Top 5 Issues Facing Ontario Businesses
• Develop an Effective Training Program that Produces Results
• Finding & Keeping the Best People by Design – an 8 Step Process
• The New Reality of Sales
• Marketing for Small-Medium Size Businesses
• How Small-Medium Size Companies are Using Social Media

42. I will post this for everyone…..

43. Thank You
triggerstrategies.ca