B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
The stakeholder climate
1. Understanding the current Australian and global stakeholder climate and its implications Presentation by Noel Turnbull Director Growth Solutions Group and Adjunct Professor RMIT University
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6. The top seven strategies for reconnecting with Australians Eye on Australia 2004
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8. What’s most important? 9.50 8.93 8.62 8.49 8.34 8.07 7.38 7.31 7.07 6.86 6.73 6.30 5.93 Your family Freedom to be yourself Your friends Being safe and secure Financial security Your home Going out and enjoying yourself Hobbies or pastimes Travel and holidays Music or the Arts Sex Your career Your pets
9. Social equity is a major concern 83% 78% 77% 72% 69% 68% 67% 64% 58% 57% 36% The growing gap between rich and poor The high price of housing Overcoming rising levels of obesity Immigration problems Stress in the workplace Racism Unemployment Personal safety Terrorism Long working hours Inequality of the sexes
11. Monitoring Cultural Change Annual Since 1992 Representative Sample DYG Methodology 2,000 Adults Qualitative & Quantitative Face to Face & self -completion SCAN Australia TM
12. The Big Picture’s Looking Less Worse Better % nett : Better/Worse In Ten Years Time Worse Illegal Immigration Terrorism Security from Invasion Economy Unemployment
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15. Attitudes to Corporate Australia: Summary 84% 83% 77% 72% 66% 66% 65% 62% 59% 58% 56% 53% 53% 52% 47% 45% 27% 19% Only thinks of profits Greedy Selfish Successful Heartless Just for the shareholders Untrustworthy Up there with the rest of the world Smart Conservative Boring Doesn't think big picture Unoriginal Savvy Not visionary Leading edge Unintelligent Caring % Agree
16. The Successful Company: Summary 93% 91% 90% 90% 90% 89% 89% 87% 85% 85% 83% 82% 82% 79% 76% 75% 73% 73% 70% 70% 67% 67% 64% 61% 57% 52% Well organised Innovative Inventive Fresh thinking Visionary Comes up with fresh ideas Determined A good place to work Has a good presence at a local level Gives back to the community Is ethical Has a bit of personality Is a leader in its field Is transparent and honest Entrepreneurial Interesting and different Fights for a cause Always tells the truth Cares about people first and money second A real person running company who you know Well publicised Makes life more fun Has fun advertising Has a long history in the market Has big profits Aggressive % Agree
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18. 5 6 6 9 10 10 11 12 18 21 28 33 36 44 49 53 Well known CEO Successful Overseas Highly Profitable Advertises a lot Always trying new things Contributes To Charity Involved in Community Solves social problems Environmentally Active Australian Owned Good Employer Handles Complaints Fairly Consistent Quality Honest & Responsible Treats Customers Well Good Value For Money Business Must Do the Job Well % Vitally Important Judging the reputation of a business or company
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31. Corporate Brand & Reputation Building Blocks There are a set of conceptual building blocks for Corporate Reputation that incorporate the logic that a ‘good reputation’ is an asset that provides access to the sort of resources and support that is critical to an organisations success Reputation is an asset of value . [It’s synonymous with Corporate Brand ] Reputation largely exists in the heads of strategic stakeholders - and is primarily shaped by their experiences and interaction with the company. The benefits of a (good) reputation come from superior outcomes in gaining access to resources or support from strategic stakeholders . A reputation is enhanced by the organisation delivering on its value proposition to specific stakeholder groups (provided the value proposition is relevant and ‘valuable’). A reputation can be managed proactively or reactively , but is sometimes affected by events beyond the control of management.
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