The Viral Loop - Workshop given at Social Media World Forum as part of the Facebook Developers Garage London

Viral Loop Toby Beresford – Nudge Social Media 8 March 2010 0207 096 0146 [email_address] Toby Beresford

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nudge Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],‘ Buzz!’ the friend quiz, created on Facebook by Nudge for Sony Playstation, reached out to Facebook users who had never heard of the video game.

What is a viral loop? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a daily loop? ,[object Object],[object Object],[object Object]

Facebook now 400m Active Users globally & growing ,[object Object],*Source: Facebook internal data, Sep 2009 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days Jan 2010 400+m

Facebook’s Global audience continues to grow ,[object Object],USA 94m Netherlands 1.6m Hungary 500k Australia 7m NZ 1.2m 1.5m 2m Czech Egypt 4.8m India 400k Romania 2m Egypt Germany 4.8m *Source: Facebook internal data, Oct 2009 France 13.7m Ireland 1m Turkey 15m Italy 12m Russia 760k Sweden 3m Austria 1m Swiss 1.7m Finland 1.3m Portugal 866k Belgium 2.8m Norway 2m Greece 2m Denmark 2.2m UK 22m Spain 7.3m

Over 20m Active users in the UK ,[object Object],Source: Facebook internal data, Aug 2009 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days 20m

Facebook itself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fast Viral Loops ,[object Object],[object Object],[object Object]

Tango Head Masher 3000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But, did we use all the viral loops? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Loop – ways to get it moving ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reciprocation ,[object Object],[object Object]

Competition ,[object Object],[object Object]

Benchmarking ,[object Object],[object Object],[object Object],[object Object]

Shared Opportunity ,[object Object]

Maintain Engagement with Daily Loops ,[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Loop Analysis of Application X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who to check out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NUDGE SOCIAL MEDIA ,[object Object],[object Object],[object Object],Facebook.com/NudgeSocialMedia [email_address] Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 28 Poland St W1F 8QP Web : www.nudgesocialmedia.com “ dedicated social media experts” – Inside Facebook

The Viral Loop - Workshop given at Social Media World Forum as part of the Facebook Developers Garage London

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The Viral Loop - Workshop given at Social Media World Forum as part of the Facebook Developers Garage London

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