www.iGR-inc.com
Source:iGillottResearch,Inc,2015
Support 50% more devices
◦ With minimal additional ARPU
◦ Internet of Things, Machine-2-Machine
Lower latencies
◦ Messaging, VoLTE, Connected Car
Increased bandwidth
◦ More video, more stuff, but especially more video
◦ LTE Broadcast
Seamless integration with WiFi
◦ Hand-off, policy, control, security
Caching content as close to the device as possible
◦ Content servers in local data centers
◦ Distributed content
◦ Reduce transit for major content
Lower operating costs per device
◦ Much lower
6
www.iGR-inc.com
Source:iGillottResearch,Inc,2015
Mobile application virtualization
◦ Application is separated from the other apps and
services running on the mobile device
Mobile access virtualization
◦ Mobile device connects to multiple radio access
networks (RAN) transparently to the user
Mobile network virtualization
◦ Mobile network is virtualized
◦ EPC can be fully virtualized and run in a data center with
off-the-shelf hardware
◦ Mobile RAN virtualization requires splitting of the
conventional base station into a Remote Radio Head
(RRH) or Remote Radio Unit (RRU) and a pooled group of
baseband processors
www.iGR-inc.com
Source:iGillottResearch,Inc,2015
Software-defined networks (SDN)
◦ Represent a transition away from legacy distributed protocols and
fixed networks
◦ Resources are centrally controlled
◦ Transport is allocated across a number of viable alternative
networks
◦ Replaces traditional networks that disparate types of network
elements and protocols that are very challenging to manage
Network Functions Virtualization (NFV)
◦ Allows network functions to be implemented in software and
deployed on commercial high volume servers, switches and
storage elements
◦ Hardware can then be distributed as required, giving the operator
more flexibility in how the network is physically deployed
◦ NFV is an intrinsic part of virtualizing the EPC as the virtualized
EPC would become a collection of network functions (S-gateway,
P-gateway, MME, etc.) which are defined in software and then
implemented on commercial hardware using NFV principles
www.iGR-inc.com
Mobile network virtualization is
opportunity and challenge for
vendors
◦ Opportunity to enable MNOs to cut
costs and support new services
◦ Threat that if the vendor does not
move fast enough, others will
Virtualization of the mobile
network is here
◦ Groundwork laid for RAN
virtualization with RRH architecture
later on
◦ EPC being virtualized today
◦ Need to maintain service while
evolving
Price wars in the U.S. may hasten
virtualization evolution
◦ Need to pull costs out of network
operations as APRUs fall
◦ Pressure on vendors to deliver at
lower cost
◦ “Do more with less, now”
Virtualization and SDN are
generational shifts
◦ Long term architecture plan,
not short term changes
◦ Fundamental change in how
networks are designed, built
and operated
SDN challenges include
◦ Performance of standardized
hardware
◦ Interoperability
◦ Co-existence with legacy
network elements
Challenge is to evolve
network while maintaining
service/revenues
◦ Consumer should never notice
the transition
◦ Need to manage risk in the
network
Case Study II
Situation
U.S. software company specializing in mobile Telco products.
Customers across N America, S America and Europe.
Deployed on dedicated equipment in customer data centers.
Issue
Customers increasingly want cloud-friendly products
Management of DR and upgrade complex & challenging
Why
NuoDB
Continuous Availability
Active-Active Distribution
Ease of Management
Benefits
Active/Active/Active
True multi-data center operation offers richer
customer experience and better.
Rolling Upgrades
A torturous upgrade process that carries real
risk of outage, hugely simplified.
Ease of Migration
Rich SQL support in NuoDB supports a
straight forward and swift migration.
Case Study II
Situation
European Telco specialist
Innovative mobile commerce product
Piloted in emerging markets
Issue
Appliance deployment not attractive in major markets
Performance not sufficient for major markets
Why
NuoDB
Cloud deployment
Scale-out performance
Benefits
Cloud Offering
Attractive pricing and capability for target
markets
Scale-out
performance
Ability to deliver in target markets
Ease of Migration
Simple migration achieved improved
performance on like-for-like kit
Single data center
Dedicated servers
Provisioned for maximum workload
Complex admin with downtime
Multiple single points of failure
High capex
Application Economics
Conventional Applications
Geo-distributed
Elastic provisioning
Low administration load
Always up maintenance
No single point of failure
Low capex / Pay for use
Virtualized Applications
Single data center
Dedicated servers
Provisioned for maximum workload
Complex admin with downtime
Multiple single points of failure
High capex
Application Economics
Conventional Applications
Geo-distributed
Elastic provisioning
Low administration load
Always up maintenance
No single point of failure
Low capex / Pay for use
Virtualized Applications
Virtualized Applications
Web servers scale out
App servers scale out
“OldSQL” servers don’t scale out
Storage servers scale out
✓
✓
✗
✓
Single data center
Dedicated servers
Provisioned for maximum workload
Complex admin with downtime
Multiple single points of failure
High capex
Application Economics
Conventional Applications
Geo-distributed
Elastic provisioning
Low administration load
Always up maintenance
No single point of failure
Low capex / Pay for use
Virtualized Applications
Virtualized Applications
Web servers scale out
App servers scale out
“OldSQL” servers don’t scale out
Storage servers scale out
✓
✓
✗
✓
• Transactional
• SQL
• Preserves skills
• Distributed
• Cloud ready
NuoDB
We’re a small organization but we already have some very innovative and increasingly important customers providing mobile services.
What we’re talking about today is primarily the operator services segment.
But of course many of the same constraints, opportunities and challenges apply to any mobile app developers.
And to some extent I’m drawing on our experiences there as well.
Our customers have invested in their skills, processes and products.
Those are usually based around SQL transactional systems.
But now they need to take those products to the cloud.
They need them to be continuously available.
They need them to operated symmetrically in two or more datacenters.
They need them to scale out economically.
And accommodate multiple customer instances without breaking the bank in operating costs.
Their traditional SQL databases just won’t do this.
They have tried sharding, database synchronization, replication…
They have complex and brittle DR wqith active passive
With that as a foundation….Let’s move on to talk about the 4 key value propositions NuoDB offers.
These are the breakthrough capabilities and I’ll explain how these are grounded in the unique NuoDB architecture we just looked at.